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For Companies At a Glance
- Tasks: Lead our Loyalty and CRM marketing strategy to boost customer engagement and retention.
- Company: Join Sally, a diverse and inclusive company that celebrates beauty in all forms.
- Benefits: Enjoy competitive salary, pension, and staff discounts.
- Why this job: Be part of a dynamic team driving growth through innovative loyalty programs.
- Qualifications: Experience in CRM marketing, customer strategy, and data-driven segmentation is essential.
- Other info: We value diversity and self-expression, fostering a culture for everyone.
The predicted salary is between 36000 - 60000 £ per year.
In this key role you will be executing our Loyalty and CRM marketing strategy across our UK & European business securing programme delivery across all direct sales channels, with a focus on driving ongoing growth through our (new) loyalty programme. ?This growth will be centred across the customer lifecycle (acquire, engage, retain), working closely with data and digital marketing teams to continuously optimise our data insights, utilising our Loyalty & CRM platforms to create increasingly more relevant and personalised consumer engagement supporting sales growth and customer retention., * Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
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Manage the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction
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Perform in-depth target audience research and execute data-driven customer segmentation to ensure our loyalty programs are customized according to each audience segment
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Develop and co-manage the annual business plan and roadmap for CRM focused on developing growth in order to exceed sales targets and KPIs
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Ongoing optimisation of our Loyalty & CRM platforms to create increasingly more engaging comms, promos and experiences
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Utilise insight, campaign analysis and existing customer feedback to optimise CRM plans, delivering positive campaign performance and greater customer retention/reactivation.
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Experience with CRM marketing campaigns, processes, tactics, and promotions planning and execution
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Proven track record of developing and implementing customer strategy and segmentation programmes with evidence of commercial impact
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Demonstrable experience and understanding of personalisation strategy
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Experience gained within fast paced retail environment with experience of working with large complex customer data
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Advanced knowledge of CRM tools for reporting, campaign management, marketing automation and personalisation
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Experience with translating customer insights into successful loyalty strategies, business insight and real actions
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Excellent communication, presentation, and project management skills
"At Sally, we find beauty in you. Finding beauty in diversity is in our DNA because our differences are what make us beautiful. Our diversity, inclusivity, and self-expression are what fuel our innovation and growth. In our company, we come together to create a culture for ONE & ALL."
INDCORP
Benefits:Competitive Salary, Pension, Staff Discount
Loyalty Marketing Manager employer: Sally Salon Services
Contact Detail:
Sally Salon Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in loyalty marketing and CRM strategies. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our growth during the interview.
✨Tip Number 2
Network with professionals in the loyalty marketing space, especially those who have experience in retail environments. Engaging with others in the field can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented customer segmentation and personalization strategies in your previous roles. Highlighting measurable outcomes will demonstrate your impact and expertise.
✨Tip Number 4
Showcase your project management skills by being ready to talk about how you've managed multiple campaigns simultaneously. Being able to illustrate your organizational abilities will be key in this role.
We think you need these skills to ace Loyalty Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Loyalty Marketing Manager position. Understand the key responsibilities and required skills, especially around CRM marketing strategies and customer engagement.
Tailor Your CV: Customize your CV to highlight relevant experience in loyalty programs, CRM tools, and data-driven marketing. Use specific examples that demonstrate your success in similar roles, particularly in a fast-paced retail environment.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for loyalty marketing and your understanding of the company's values. Mention how your background aligns with their focus on diversity and inclusivity, and how you can contribute to their growth.
Showcase Your Data Skills: Emphasize your experience with data analysis and customer segmentation in both your CV and cover letter. Provide examples of how you've used insights to drive successful marketing campaigns and improve customer retention.
How to prepare for a job interview at Sally Salon Services
✨Showcase Your CRM Expertise
Be prepared to discuss your experience with CRM marketing campaigns and how you've successfully executed them in the past. Highlight specific examples where your strategies led to increased customer engagement and retention.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes data insights, come ready to explain how you've utilized data for customer segmentation and campaign optimization. Share any tools or platforms you’ve used to analyze customer behavior and improve loyalty programs.
✨Communicate Your Personalization Strategies
Personalization is key in this role. Be sure to articulate your understanding of personalization strategies and provide examples of how you've tailored marketing efforts to meet the needs of different customer segments.
✨Emphasize Project Management Skills
As you'll be managing multiple loyalty marketing plans, highlight your project management skills. Discuss how you prioritize tasks, manage timelines, and ensure successful execution of marketing initiatives.
