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- Tasks: Lead player marketing strategies and create engaging automated communications.
- Company: WOW Vegas is a vibrant social casino bringing the Las Vegas experience to players in the US and Canada.
- Benefits: Enjoy a dynamic work environment with opportunities for innovation and creativity.
- Why this job: Join a forward-thinking team dedicated to enhancing player engagement through AI and automation.
- Qualifications: Proven CRM expertise, strong communication skills, and a passion for storytelling are essential.
- Other info: Experience in iGaming or fast-paced B2C environments is a plus.
The predicted salary is between 43200 - 72000 £ per year.
Company Overview: WOW Vegas is a cutting-edge social casino that offers an electrifying gaming experience to players in the US and Canada. Our mission is to bring the glitz and glamour of Las Vegas directly to our players, providing a diverse range of high-quality casino games that are both fun and engaging. At WOW Vegas, we pride ourselves on creating a vibrant and inclusive community where players can enjoy a seamless and thrilling gaming adventure. We are dedicated to innovation, excellence, and the continuous enhancement of our platform.
Role Overview: We’re on the hunt for an experienced, forward-thinking Head of Player Marketing to take our player engagement to the next level. This role isn’t just about sending emails — it’s about building an automated, AI-enhanced engagement machine that drives loyalty, retention, and satisfaction across every player touchpoint. You’ll lead the charge in shaping how we speak to players, using smart segmentation, automation, and personalisation to create meaningful connections at scale. If you’re a strategic thinker, a creative storyteller, and obsessed with tools that make life easier - read on.
What You’ll Be Doing:
- Own the Marketing/CRM Strategy: Build and execute a powerful CRM and player communications strategy focused on lifecycle management, reactivation, retention, and LTV growth.
- Bring Automation & AI into Play: Use AI and automation tools to scale personalised communication. Automate repetitive tasks and build smart workflows that allow your team to focus on what matters most.
- Lead with Words: Write (and oversee) copy that connects. Whether it’s an email, push notification, or in-app message - you know how to make it relevant and engaging.
- Launch & Learn: Plan and execute multi-channel campaigns, then track, test, optimise, and repeat. Every interaction is a chance to learn more and do better.
- Work Cross-Functionally: Collaborate with product, support, marketing, and data teams to ensure CRM efforts align with the broader player experience and brand tone.
- Build & Manage a Rockstar Team: Lead a small but mighty team of CRM specialists and copywriters. Create a high-performance culture focused on experimentation, impact, and iteration.
What we’re looking for:
- Proven CRM Expertise: You’ve done this before, ideally in iGaming or a fast-paced B2C digital environment.
- Tech-Savvy & Automation-Oriented: You’re comfortable using AI and automation tools (e.g., Zapier, n8n, Make, ChatGPT, etc.) to supercharge your workflows and campaigns.
- Hands-on & Strategic: You can zoom out and think strategy, but you’re also not afraid to roll up your sleeves and get into the details.
- Master Communicator: Strong writing skills and a love for storytelling that drives action.
- Analytically Sharp: You don’t just run campaigns - you understand what worked, what didn’t, and why.
- Strong Leadership: You know how to inspire and get the best out of a creative, high-output team.
Bonus Points If You...
- Have experience in the iGaming space.
- Have built or scaled Marketing & CRM programs using tools like Salesforce, Braze, Iterable, Klaviyo, Customer.io, or similar.
- Have implemented automation workflows with tools like Zapier, n8n, Make, or custom scripts.
- Have leveraged segmentation and data integration solutions like Twilio Segment to enhance personalisation.
Head of Player Marketing employer: Arenaentertainment
Contact Detail:
Arenaentertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Player Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in player marketing, especially within the iGaming sector. Understanding what works in this fast-paced environment will help you demonstrate your expertise and innovative thinking during interviews.
✨Tip Number 2
Showcase your experience with AI and automation tools by preparing examples of how you've successfully implemented these technologies in past roles. This will highlight your tech-savviness and ability to enhance workflows, which is crucial for the Head of Player Marketing position.
✨Tip Number 3
Network with professionals in the iGaming industry through platforms like LinkedIn or relevant forums. Engaging with others in the field can provide insights into the company culture at WOW Vegas and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your leadership style and how you inspire creativity within a team. WOW Vegas is looking for someone who can build and manage a high-performance culture, so be ready to share specific examples of how you've achieved this in the past.
We think you need these skills to ace Head of Player Marketing
Some tips for your application 🫡
Understand the Company: Familiarise yourself with WOW Vegas and their mission. Highlight your understanding of their gaming experience and community focus in your application.
Tailor Your CV: Ensure your CV reflects your CRM expertise, particularly in iGaming or B2C environments. Emphasise your experience with AI and automation tools relevant to the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and storytelling abilities. Discuss how you can enhance player engagement through innovative marketing strategies.
Showcase Your Leadership Skills: In your application, provide examples of how you've successfully led teams in the past. Highlight your ability to inspire creativity and drive results within a high-performance culture.
How to prepare for a job interview at Arenaentertainment
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM, especially within the iGaming or B2C digital environments. Highlight specific campaigns you've led and the results achieved, demonstrating your understanding of lifecycle management and player engagement.
✨Demonstrate Your Tech Savviness
Familiarise yourself with AI and automation tools mentioned in the job description, such as Zapier or ChatGPT. Be ready to share examples of how you've used these tools to enhance workflows and improve communication strategies in past roles.
✨Communicate Your Strategic Vision
Prepare to articulate your vision for player marketing at WOW Vegas. Discuss how you would approach building a comprehensive CRM strategy and how you plan to leverage data and analytics to drive player retention and satisfaction.
✨Emphasise Leadership Skills
Since this role involves leading a team, be ready to talk about your leadership style. Share experiences where you've inspired a team, fostered a high-performance culture, and encouraged experimentation and innovation in marketing efforts.
