Performance Marketing Specialist (6 month contract)

Inquisitive is an edtech innovation company that blends deep scientific expertise with engaging educational experiences. Our mission is to make science accessible and captivating for learners of all ages by combining physical kits with immersive digital content. Inquisitive owns two flagship brands, MEL Science and The Curiosity Box.

MEL Science offers a subscription-based science education platform designed for children aged 5 to 16. Subscribers receive monthly kits containing over 100 hands-on experiments across subjects like chemistry, physics, and STEM. Each kit is complemented by 50+ unique digital experiences, including virtual and augmented reality lessons, accessible through the MEL Science app. This hybrid approach enhances learning by making complex scientific concepts tangible and engaging.

The Curiosity Box is the world's first subscription box designed for curious minds, delivering premium science toys, experiments, and collectibles developed by the creators of Vsauce. Aimed at adults and older learners, each quarterly box includes items that inspire exploration and understanding of scientific concepts.

Together, MEL Science and The Curiosity Box exemplify Inquisitive's commitment to fostering a love for science through innovative, hands-on learning experiences that bridge the gap between education and entertainment.

We’re looking for a Performance Marketing Specialist to support our talented Marketing team on a contract basis for six months, with a strong possibility for extension. This role is ideal for someone with around one to two years of Performance Marketing experience, although we’d certainly consider more, as long as you’re within our salary range, with a proven track record of managing both Facebook (Meta) and Google Advertising campaigns for fast-growing SMEs, or D2C/B2C brands (Meta and Google experience is essential).

You’re a hugely creative, analytical self-starter who thrives in a fast-paced environment. You enjoy collaborating with others, but are also confident working independently. You’re flexible, results-driven, and always eager to learn and experiment. You MUST be comfortable working remotely and willing to learn and develop new skills and knowledge.

Scope of Work

• Develop and manage paid social media and PPC campaigns across platforms like Meta and Google.
• Plan and optimise various PPC & SMM campaigns to meet performance targets (e.g. ROI, CAC).
• Collaborate with our in-house designer to create engaging, audience-specific content.
• Use data-driven insights and continuous testing (audiences, creatives, copy) to improve campaign outcomes.
• Manage paid advertising accounts on paid advertising platforms e.g. Google AdWords, Bing, Display, Programmatic, Paid Social.
• Coordinate closely with the internal marketing team to align campaign execution with broader strategy.
• Deliver daily performance reporting and communicate key insights and KPIs to stakeholders.
• Write compelling and targeted ad copy to enhance campaign performance and drive conversions.
• Stay up to date with current and upcoming trends, tools, and industry best practices.
• Identify and present new opportunities for growth within the paid media channels.
• Set up and enhance conversion tracking, including implementation of offline tracking tools where appropriate.

About You

• Demonstrable experience running paid campaigns on Google and Meta Ads.
• Strong analytical and reporting skills and a data-driven approach.
• Proficiency in GSuite / MS Office tools.
• A strategic thinker with a creative, test-and-learn approach to marketing.
• Ability to work independently and manage multiple priorities as a contractor.
• Flexibility, commitment and a data-driven approach.
• Based in Europe, the UK or another similar time zone.
• Happy to work with us on a contractual basis and commit to a full six months, maybe longer.
• A love for growth businesses, and of course, edtech.

Inquisitive is an equal opportunities organisation and welcomes contractors from all backgrounds.