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For Companies At a Glance
- Tasks: Lead the marketing strategy and execute plans for a top law firm.
- Company: Join a leading regional law firm known for its innovative approach.
- Benefits: Enjoy competitive salary, flexible working options, and professional development opportunities.
- Why this job: Be part of a dynamic team shaping the firm's brand and client relationships.
- Qualifications: 5 years in marketing/BD with experience in professional services required.
- Other info: Only candidates with relevant legal or financial sector experience will be considered.
The predicted salary is between 28800 - 48000 £ per year.
Blue Legal are working exclusively with a leading regional law firm who are recruiting a Marketing Manager to join their office. The role will be based around the development of the overall marketing strategy and tactical plan for the firm in conjunction with Marketing partners and the CFO.
The Responsibilities:
- Work with department heads to create and execute annual marketing and BD plans, manage the marketing budget, and analyse market data for growth.
- Oversee strategic projects, ensuring alignment with firm goals and effective collaboration with all relevant stakeholders.
- Develop targeted marketing campaigns, manage client database, and ensure follow-ups to build and maintain client relationships.
- Manage firm-wide advertising, organise marketing events, liaise with departments for content creation, and oversee sponsorships.
- Manage and update the firm’s website, oversee social media accounts, and collaborate on SEO/PPC strategies.
- Enhance media relationships, manage PR opportunities, and lead digital PR efforts, including maintaining firm reviews and handling media inquiries.
- Advise on pitch strategy, manage pitch documents, ensure brand consistency, and oversee directory submissions.
- Organise and attend client hospitality events, manage networking opportunities for fee earners, and represent the firm at hosted events.
The Candidate:
- 5 years in marketing/BD, with a strong understanding of professional services processes and experience in managing conflicting priorities in partner-led environments.
- Excellent written and oral communication skills, with the ability to create compelling content tailored to specific audiences.
- Proficient in MS Office and e-marketing, with experience in organising and hosting both in-person and virtual events.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Marketing Manager employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network with professionals in the legal sector. Attend industry events or webinars where you can meet people who work in law firms. Building relationships with these individuals can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest marketing trends specific to the legal industry. Understanding how marketing strategies differ in professional services will help you stand out as a candidate who is knowledgeable and ready to contribute.
✨Tip Number 3
Showcase your experience in managing marketing budgets and campaigns effectively. Be prepared to discuss specific examples of how you've successfully executed marketing plans in previous roles, especially in environments similar to a law firm.
✨Tip Number 4
Demonstrate your ability to collaborate with various stakeholders. Highlight instances where you've worked with different departments to achieve common goals, as this role requires strong teamwork and communication skills.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in marketing within professional services, particularly in law firms or similar sectors. Use specific examples that demonstrate your ability to manage conflicting priorities and develop marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that addresses the key responsibilities of the Marketing Manager role. Emphasise your experience in creating and executing marketing plans, managing budgets, and developing targeted campaigns. Show how your skills align with the firm's goals.
Showcase Your Communication Skills: Since excellent written and oral communication skills are crucial for this role, ensure your application reflects this. Use clear, concise language and provide examples of compelling content you have created for specific audiences.
Highlight Relevant Experience: In your application, clearly outline your experience in managing digital PR efforts, organising events, and liaising with various departments. Mention any specific tools or platforms you have used for SEO/PPC strategies and e-marketing.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Marketing Expertise
Make sure to highlight your experience in developing marketing strategies, especially within professional services. Be prepared to discuss specific campaigns you've managed and the results they achieved.
✨Demonstrate Your Understanding of the Legal Sector
Since the role is with a law firm, it's crucial to show that you understand the unique challenges and opportunities in this sector. Share examples of how you've successfully navigated similar environments in the past.
✨Prepare for Scenario-Based Questions
Expect questions that assess how you would handle conflicting priorities or manage stakeholder expectations. Think of examples from your previous roles where you successfully balanced multiple demands.
✨Emphasise Communication Skills
Given the importance of communication in this role, be ready to demonstrate your written and oral skills. Bring samples of compelling content you've created and be prepared to discuss how you tailor messages for different audiences.
