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- Tasks: Lead regional marketing campaigns and manage events to boost brand visibility.
- Company: Join a fast-growing cybersecurity scale-up redefining security architecture.
- Benefits: Enjoy a hybrid work environment with a competitive salary of £40,000-£50,000.
- Why this job: Be part of a mission-driven team that values innovation and collaboration.
- Qualifications: 3+ years in B2B field marketing, preferably in cybersecurity or SaaS.
- Other info: Opportunity to travel for regional events and enhance your marketing skills.
The predicted salary is between 40000 - 50000 £ per year.
Position: Field Marketing Manager
Location: London (hybrid)
Package: £40,000-£50,000, depending on experience
Intaso is partnering with a fast-growing cybersecurity scale-up that’s redefining the future of security architecture! At Series A, they’re scaling rapidly and looking for a Field Marketing Manager to help drive their mission forward.
As the Field Marketing Manager, you will be responsible for planning and executing regional marketing campaigns, supporting sales efforts, and driving pipeline growth. You will work closely with sales teams to ensure marketing strategies are aligned with business objectives, while also managing key events and tracking campaign performance.
Key Responsibilities
- Develop and execute regional marketing strategies to support sales and pipeline growth. Manage events, conferences, and exhibitions to enhance brand visibility.
- Lead integrated marketing campaigns, including webinars, roundtables, and digital initiatives.
- Collaborate with sales teams to align marketing efforts with regional sales goals, providing market insights.
- Track and analyse campaign performance, providing data-driven insights to optimise results.
- Oversee the creation and distribution of marketing assets (e.g., graphics, videos) for events and campaigns.
- Support lead follow-up and manage lead flow with SDRs and Sales teams.
- Manage social media channels (LinkedIn, X, Reddit) and assist with PR activities as needed.
Key Requirements
- 3+ years in B2B field marketing, preferably within the cybersecurity or SaaS sectors.
- Proven track record of executing regional campaigns that drive business growth and pipeline generation.
- Strong project management and organisational skills, with the ability to handle multiple campaigns and events.
- Excellent communication and collaboration skills to work effectively across teams.
- Familiarity with marketing automation platforms and CRM tools (e.g., HubSpot, Salesforce).
- Analytical mindset, with the ability to measure and optimise campaign performance.
- Willingness to travel for regional events as needed.
Intaso | Field Marketing Manager employer: Intaso
Contact Detail:
Intaso Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Intaso | Field Marketing Manager
✨Tip Number 1
Familiarize yourself with the cybersecurity landscape and the specific challenges companies face in this sector. This knowledge will help you tailor your marketing strategies effectively and demonstrate your understanding during interviews.
✨Tip Number 2
Network with professionals in the cybersecurity and SaaS industries. Attend relevant events, webinars, or conferences to connect with potential colleagues and learn more about the latest trends and best practices in field marketing.
✨Tip Number 3
Showcase your experience with marketing automation platforms and CRM tools by discussing specific campaigns you've managed. Highlight how these tools helped you achieve measurable results, as this is crucial for the role.
✨Tip Number 4
Prepare to discuss your project management skills in detail. Be ready to share examples of how you've successfully handled multiple campaigns simultaneously, ensuring that you meet deadlines and align with sales objectives.
We think you need these skills to ace Intaso | Field Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Field Marketing Manager position. Highlight key responsibilities and requirements that resonate with your experience, especially in B2B field marketing and cybersecurity.
Tailor Your CV: Customize your CV to reflect relevant experience in executing regional marketing campaigns and managing events. Use specific metrics or examples to demonstrate your success in driving pipeline growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for cybersecurity and your understanding of the company's mission. Mention how your skills align with their needs, particularly in project management and collaboration with sales teams.
Highlight Analytical Skills: Emphasize your analytical mindset in both your CV and cover letter. Provide examples of how you've tracked and optimized campaign performance in previous roles, as this is crucial for the Field Marketing Manager position.
How to prepare for a job interview at Intaso
✨Showcase Your Campaign Success
Be prepared to discuss specific regional marketing campaigns you've executed in the past. Highlight how these campaigns drove business growth and pipeline generation, as this aligns directly with the responsibilities of the Field Marketing Manager role.
✨Demonstrate Collaboration Skills
Since the role requires close collaboration with sales teams, share examples of how you've successfully worked with sales to align marketing strategies with business objectives. This will show your ability to foster teamwork and achieve common goals.
✨Highlight Analytical Abilities
Prepare to talk about how you track and analyze campaign performance. Discuss any tools or platforms you've used, like HubSpot or Salesforce, and provide examples of how you've used data-driven insights to optimize results.
✨Be Ready for Event Management Questions
Given the importance of managing events, conferences, and exhibitions in this role, be ready to discuss your experience in organizing such events. Share what strategies you used to enhance brand visibility and engage attendees effectively.
