Head of Product Research

Happening Greater London, England, United Kingdom Join or sign in to find your next job Join to apply for the Head of Product User Research role at Happening Happening Greater London, England, United Kingdom Join to apply for the Head of Product User Research role at Happening Get AI-powered advice on this job and more exclusive features. Who We Are We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world. Our group is present in 12 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, Poland, Serbia and Brazil. The Superbet team gathers more than 5000 employees, acting as the major driving force behind our success. Tech-powered global entertainment platform at Superbet / Happening, technology and innovation are at the heart of everything we do. Who We Are We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world. Our group is present in 12 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, Poland, Serbia and Brazil. The Superbet team gathers more than 5000 employees, acting as the major driving force behind our success. Tech-powered global entertainment platform at Superbet / Happening, technology and innovation are at the heart of everything we do. Our tech hubs in Madrid, Zagreb, London, Amsterdam and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base. Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big – expanding our presence from Central and Eastern Europe to other continents and becoming the leader of the global sports betting industry. About The Role We are seeking a visionary and strategic Head of Product User Research to lead our global insights initiatives at Happening. You will be responsible for directing user insights, market analysis, and industry benchmarking to inform and shape product strategies within our fast-growth sports betting and gaming ecosystem. Your leadership will be pivotal in translating data-driven research into innovative, consumer-centric solutions that foster growth, engagement, and competitive advantage across our platforms. In this role, you will: Define and communicate a compelling research strategy: Develop a comprehensive research roadmap aligned with organisational goals, supporting rapid growth and innovation in our product portfolio. Lead and mentor a high-performing research team: Build, inspire, and develop research talents across regions, fostering a collaborative, curious, and innovative culture. Drive impactful research initiatives: Oversee qualitative and quantitative research efforts—including user interviews, surveys, ethnography, and data analytics—to uncover user needs, behaviours, and market trends. Translate insights into strategic product recommendations: Collaborate closely with Product, Design, Brand and Marketing teams to ensure research findings inform product development, feature prioritisation, and market positioning. Influence product roadmaps with data-driven insights: Provide strategic input based on commercial and user data, industry benchmarks, and emerging trends to maximise user engagement and revenue growth. Champion a user centric approach: Advocate for deep customer understanding and ensure that insights continuously shape product and business strategies. Implement continuous improvement practices: Establish frameworks for ongoing feedback, testing, and validation to refine product features and optimize the user journey. Requirements Research expertise: 12+ years of experience in product research, including hands-on qualitative and quantitative methods, ideally within sports betting, gaming, entertainment, or related sectors. Leadership skills: Proven success building, leading, and mentoring multidisciplinary research teams across multiple regions. Market understanding: Deep familiarity with global sports betting and gaming markets, including regulatory landscapes, player behaviors, and industry innovations. Data translation ability: Skilled at transforming complex data and insights into clear, strategic recommendations that influence product development and growth initiatives. Exceptional communication: Ability to present complex findings compellingly to diverse stakeholders — from product teams to executive leadership. Curiosity and innovation: A passion for understanding user motivations, exploring new research methodologies, and discovering market opportunities through emerging technologies. Key Responsibilities Define and Lead Research Strategy & Vision Develop and execute a comprehensive global research strategy that aligns with company goals, supporting our expansion in sports betting and gaming. Foster a culture of exploration, curiosity, and continuous learning, ensuring research insights influence all product lifecycle stages. Conduct and Oversee Market & User Research Lead impactful research projects—including interviews, surveys, ethnography, data analysis—that unearth deep insights into user needs, motivations, and behaviors. Benchmark against competitors and industry standards to identify differentiation opportunities and innovation pathways. Collaborate with product managers and designers to turn research insights into actionable product features and improvements. Build and Develop a Global Research Team Recruit and mentor talent across regions, establishing best practices in research methodologies, data collection, and insight reporting. Promote knowledge sharing, industry awareness, and the adoption of emerging research tools and techniques. Influence Product Roadmaps & Strategy Drive research initiatives that support strategic product decisions, prioritizing high-impact projects to improve user engagement and business outcomes. Partner effectively with Product, Technology, and Marketing teams to embed insights into product roadmaps and company strategy. Champion a User-Centric and Data-Driven Culture Lead efforts to leverage AI, data science, and advanced analytics to deepen personalization and user understanding. Advocate for continuous iteration, testing, and validation, ensuring every product decision is rooted in customer insights. Drive Innovation & Continuous Improvement Implement frameworks for ongoing user feedback, usability testing, and market scans to keep the organisation ahead of trends. Encourage experimentation and data-driven decision making, creating innovative experiences that excite users and strengthen loyalty. Track and communicate the measurable impact of research efforts on business performance and user satisfaction. Seniority level Seniority level Executive Employment type Employment type Full-time Job function Job function Product Management and Marketing Industries Technology, Information and Internet Referrals increase your chances of interviewing at Happening by 2x Get notified about new Head of Product jobs in Greater London, England, United Kingdom . 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