Influencer & Affiliate Program Director – REMOTE 4 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Join a Viral E-Commerce Brand and Build a Creator Army That Drives $1M+ in Monthly Sales with a goal of becoming a $100M brand! Hadley Designs is on a mission to fill homes and classrooms with inspiring, beautiful products that help families and educators thrive. We\’ve built a multi-million dollar stationery and decor brand on Amazon and now, we\’re turning TikTok Shop into our next growth engine. We\’re looking for an Influencer & Affiliate Program Director to lead our creator driven revenue revolution. You\’ll scale a TikTok Shop affiliate program that turns creators into marketers, mentors, and sales machines. If you\’ve ever dreamed of building a high performance MLM style affiliate system in a brand first, mom powered business, this is your shot. What does success look like? Success as our Influencer & Affiliate Program Director means turning TikTok Shop into a viral sales engine that mirrors an MLM style creator network, where top performers don\’t just sell, they coach others and help them succeed as well. You\’ll activate 1,000+ new affiliates each month, drive $1M+ in monthly GMV, and maintain a 10%+ net profit margin by balancing samples, commissions, and ad spend with ruthless efficiency. Within six months, you\’ll promote your first tier of paid creator-coaches who mentor others and help scale the program without bloating headcount. You\’ll turn our VIPs into micro-leaders, build a creator community that self-replicates, and launch contests, playbooks, and incentives that get 50%+ of affiliates posting weekly. This role isn\’t about managing influencers, it\’s about architecting a movement that drives compounding growth through aligned incentives, smart systems, and unstoppable momentum. KPI\’s : $1M+ monthly sales from TikTok affiliate videos 1,000+ new creators activated monthly 50%+ weekly posting rate among creators 10%+ net profit margin, balancing commissions, samples, and fulfillment 10% MoM growth in GMV from top VIP creators In 6 months, TikTok becomes a serious challenger to our Amazon channel Your One Thing Build and scale a flywheel-style creator program on TikTok Shop that generates compounding growth. You\’ll recruit, train, and empower creators, especially VIPs, to coach and inspire others. Your Top Priorities (20% BIG ROCKS) Design and implement a tiered creator incentive program with SOPs, playbooks, and growth systems Build & manage a Discord community of creators to drive engagement and retention Elevate our top 50 creators into paid coaches or incentivize them to scale content output Maintain 10%+ net profit margin by managing costs, incentives, and campaign alignment ️ Weekly/Monthly Responsibilities (80% Ongoing Execution) Track performance and identify high leverage creator segments Run contests, build newsletters, and maintain CRM (via Euka) Manage ad performance on TikTok and A/B test creator content Host group trainings, analyze trend reports, and send out scripts/hooks Audit content, launch campaigns, and run ongoing program improvements You\’ll Thrive Here If You\’re: A systems thinker who can build and scale from scratch Analytical and creative, data and hooks are both your language Familiar with affiliate, influencer, or network marketing (bonus if you\’ve done MLM or high-ticket sales) Obsessed with creator engagement, coaching, and performance Energized by helping creators succeed while hitting big revenue goals Requirements 2+ years leading influencer/affiliate programs or ambassador communities Proven success managing creators and driving measurable sales Strong communication and coaching skills Experience in e-commerce or TikTok Shop preferred Bonus: AI-savvy and familiar with performance-driven marketing tools Benefits Why You\’ll Love It Here: A CEO who\’s all-in on Affiliate Marketing (with a head of marketing that is wicked smart) Cash, tools, and freedom, no leash, just trust Remote Full Time Work Flexible Schedule Regular Interaction with CEO Established Company doing business for 10+ years Personal Development Autonomy of time and schedule Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Hadley Designs by 2x Get notified about new Influencer jobs in United Kingdom . 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Hadley Designs Recruiting Team