At a Glance
- Tasks: Lead client accounts and develop impactful media strategies.
- Company: Join Weber Shandwick, a global leader in communications and PR.
- Benefits: Enjoy flexible working, private medical insurance, and exclusive perks.
- Why this job: Be part of a creative team shaping brand stories for top clients.
- Qualifications: Experience in Corporate PR and strong media relations skills required.
- Other info: Opportunities for growth across various disciplines within the agency.
The predicted salary is between 28800 - 43200 £ per year.
We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. Mars, Princes, IKEA and Pinterest to name a few. We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, tech, health, automotive, sports sponsorship, entertainment & lifestyle and energy.
We are known for:
- Developing data driven insights and strategies to drive measurable impact
- Creating impactful campaigns that tap into culture
- Creating channel and platform agnostic campaigns that grow organically
- Delivering integrated campaigns that are earned-first but deliver for paid and owned
What’s happening? Weber Shandwick is looking for a talented Manager who wants to be part of the Corporate practice in our Manchester office. The practice is made up of a smart, dedicated and fun team with expertise spanning B2B, Corporate, FMCG, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology. The ideal candidate will be an experienced practitioner who is curious, ambitious, proactive and friendly. The role offers a portfolio of diverse and well-known brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You’ll lead the day-to-day running of accounts, provide counsel, support in the development of campaign and media strategies, and manage the flawless execution of activities. While we’re looking for a corporate practitioner, the beauty of our agency is that there is plenty of opportunity to grow your skills in different areas – whether that’s diving into digital and design, or an appetite to engage more in public affairs. We’re keen for this role to deliver as many new opportunities for the candidate as possible!
What will you be doing?
- Be responsible for the delivery of an exceptional client experience by acting as a primary day-to-day contact for clients, who will come to you for valued counsel and recommendations
- Develop and oversee the execution of media/campaign strategies
- Manage the day-to-day running of accounts, including client/internal meetings, materials (e.g media lists, status updates), media monitoring and reporting
- Overseeing all facets of media programmes and materials, and a play substantial role in media pitching
- Stay on top of industry news, trends and influencers in specific industries and be able to link these to your clients’ objectives
- Supporting the development and presentation of new business pitches
Who are you?
- Previous experience in Corporate PR, ideally in an agency environment
- An interest in the complex world of Corporate comms – in fact, an interest in the world full stop. The corporate team is an incredibly curious one, with interests spanning tech, retail, FMCG, sustainability, education, politics and more. We use this to bring fresh perspective, helping tell client stories through the lens of so many other industries
- Proficiency in both media relations and the delivery of an exceptional client experience
- A comprehensive roster of journalist contacts with corporate, technology, B2B and vertical sector beats at titles covering international, national and trade/vertical sector publications
- Experience working with multiple disciplines and specialists to deliver integrated campaigns
- Mastery in developing media materials including press releases, key message documents, pitches, social media content, etc.
- Strong presentation skills and a desire and experience being involved in new business pitching
- Experience developing and managing campaigns and being a day-to-day lead for clients, with a track record of providing strategic counsel
- Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable content
- A proactive approach to identifying opportunities for the client, practice and team
- Attentive to detail and quality
- Fluency in Microsoft programs and digital/social media platforms, tools and solutions
Core Benefits:
- Private medical insurance
- Group life assurance
- Group income protection
- Employee Assistance Programme
- Buy or sell holiday
- Additional life assurance cover
- Critical illness insurance
- Travel insurance
- Health screening
- Cycle to work scheme
- Health cash plan
- Flexible working with our 3:2 hybrid work model
- Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
- 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
- Flexible public holidays
- Sweets and snacks in the office
- Exclusive shopping discounts and perks
- Season ticket loan
- Long service bonus
- Enhanced family leave
- Inclusive and invisible health policies
- Monthly social events organised by the Manchester office’s ‘Culture Club’
Contact Detail:
Resolute Digital, a Weber Shandwick Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Account Manager (Corporate)
✨Tip Number 1
Familiarise yourself with the latest trends in corporate communications and PR. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the PR field, especially those who work in corporate environments. Attend industry events or webinars to connect with potential colleagues and learn about their experiences. Personal connections can often lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on that demonstrate your ability to manage accounts and deliver results. Be ready to share how you’ve used data-driven insights to inform your strategies, as this aligns with our focus at StudySmarter.
✨Tip Number 4
Showcase your curiosity and passion for various industries, as we value diverse perspectives. Be prepared to discuss how your interests in tech, sustainability, or other sectors can contribute to our clients' success in corporate communications.
We think you need these skills to ace PR Account Manager (Corporate)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the PR Account Manager position. Understand the key responsibilities and required skills, such as media relations and client management, to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise your previous experience in Corporate PR, especially in an agency environment. Mention specific campaigns you've worked on and how they relate to the role at Weber Shandwick.
Showcase Your Skills: Demonstrate your exceptional writing skills by including examples of media materials you've developed, such as press releases or pitches. This will show your ability to create compelling content, which is crucial for this role.
Personalise Your Application: Make your application stand out by personalising your cover letter. Address it to the hiring manager if possible, and express your enthusiasm for the company and the specific role. Mention how your interests align with their work in Corporate communications.
How to prepare for a job interview at Resolute Digital, a Weber Shandwick Company
✨Know Your Clients
Before the interview, research the brands and clients the company works with, such as Mars and IKEA. Understanding their values and recent campaigns will help you demonstrate your knowledge and show how you can contribute to their success.
✨Showcase Your Media Skills
Be prepared to discuss your experience in media relations and how you've successfully developed media materials like press releases and pitches. Highlight specific examples where your work led to measurable results for clients.
✨Demonstrate Curiosity
The ideal candidate is described as curious and proactive. During the interview, ask insightful questions about the company's approach to corporate communications and how they stay ahead of industry trends. This shows your genuine interest in the role.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage client relationships. Think of examples from your past experiences where you successfully navigated challenges or delivered exceptional client service.