Primary Care Representative

Job Title: Primary Care Representative – Northern Ireland Territory: General Practice (GP) – Northern Ireland Region Reports to: Regional Sales Manager / Area Business Manager Job Summary: We are seeking a driven and customer-focused Primary Care Representative to promote our portfolio of pharmaceutical products to GPs, practice nurses, and other primary care stakeholders across Northern Ireland. The successful candidate will build strong clinical relationships, drive formulary positioning, and achieve sales targets through strategic territory management and impactful communication. Key Responsibilities: Engage with GPs, practice nurses, and other primary care professionals to promote product benefits. Develop and implement territory action plans aligned with marketing strategies. Deliver compelling clinical and commercial product presentations. Achieve sales targets and increase market share across the region. Maintain accurate records of activity using CRM tools. Keep up to date with clinical data, competitor activity, and NHS policy changes in Northern Ireland. Requirements: Proven sales experience, preferably in pharmaceutical or healthcare sales. Excellent communication, planning, and relationship-building skills. Strong understanding of the Northern Ireland healthcare landscape. ABPI qualification (or willing to study towards). Full UK driving licence. #J-18808-Ljbffr