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- Tasks: Lead marketing strategies to attract and retain small business customers in a dynamic fintech environment.
- Company: Join a growing fintech company dedicated to supporting UK SMEs with flexible funding solutions.
- Benefits: Enjoy a competitive salary, hybrid working model, and a supportive culture focused on customer success.
- Why this job: Make a real impact in a high-autonomy role while collaborating with a passionate team.
- Qualifications: B2B marketing experience, ideally in fintech, with strong skills in lead generation and CRM management.
- Other info: This is a key role in a marketing transformation project with leadership exposure.
The predicted salary is between 60000 - 75000 £ per year.
Location: Altrincham (Hybrid 3 days per week in office)
Salary: Up to £75,000 per year (Depending on Experience)
Job Type: Full-time, Permanent
Industry: Financial Services / Fintech
Job Summary
We are hiring a Head of Marketing for a growing fintech business that supports UK SMEs with flexible funding solutions. This is a hands-on, strategic marketing role focused on lead generation, lead conversion, CRM management, and customer retention. You will report directly to the CMO and play a key part in shaping how the company attracts, converts, and retains small business customers. If you are data-driven, commercially minded, and passionate about helping SMEs thrive, this is a fantastic opportunity to make a real impact.
Key Responsibilities
- Plan and deliver lead generation campaigns across digital, email, content, and partner channels
- Collaborate with the sales team to optimise conversion rates and improve lead-to-sale performance
- Own the CRM platform (e.g. HubSpot or Salesforce), manage automation, segmentation, and reporting
- Develop customer lifecycle programmes to increase engagement, retention, and repeat business
- Oversee digital channels including the website, paid media, and SEO to drive acquisition
- Create high-quality content such as blogs, guides, and case studies tailored to SME audiences
- Manage and grow affiliate, broker, and referral partnerships to expand reach
- Analyse campaign results, measure ROI, and present insights to the wider leadership team
Required Skills & Experience
- B2B marketing experience, ideally within fintech, financial services, or SME lending
- Strong knowledge of lead generation and CRM marketing
- Experience managing and optimising conversion funnels
- Confident using marketing automation tools and CRM systems
- Excellent written and verbal communication skills
- Commercially focused with strong data analysis and reporting abilities
Desirable
- Experience in a scale-up or high-growth environment
- Familiarity with affiliate marketing, partner marketing, or account-based marketing (ABM)
Benefits
- Salary up to £75,000 (depending on experience)
- Hybrid working model (3 days in Altrincham office)
- Key role in a marketing transformation project
- High-impact position with autonomy and leadership exposure
- Supportive, collaborative culture with a focus on customer success
Application Instructions
Apply now with your CV and a brief cover note outlining your relevant experience.
Contact Detail:
Brooks & Associates Public Relations Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the fintech and financial services sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn more about the latest trends in marketing within this space.
✨Tip Number 2
Familiarise yourself with the specific CRM tools mentioned in the job description, such as HubSpot or Salesforce. Consider taking online courses or certifications to demonstrate your proficiency and understanding of these platforms.
✨Tip Number 3
Prepare to discuss your previous experience with lead generation and conversion optimisation. Think of specific examples where you successfully improved these metrics and be ready to share your insights during the interview.
✨Tip Number 4
Research the company’s current marketing strategies and campaigns. Be prepared to offer constructive feedback or ideas on how they could enhance their approach, showing that you are proactive and genuinely interested in contributing to their success.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, particularly in fintech or financial services. Emphasise your skills in lead generation, CRM management, and data analysis to align with the job requirements.
Craft a Compelling Cover Note: In your cover note, briefly outline your relevant experience and how it relates to the key responsibilities of the Head of Marketing role. Be specific about your achievements in lead conversion and customer retention.
Showcase Your Data-Driven Approach: Since the role requires a data-driven mindset, include examples of how you've used data analysis to improve marketing strategies or campaign performance in your previous roles.
Highlight Leadership Experience: If you have experience leading teams or projects, make sure to mention this in your application. The company is looking for someone who can play a key role in shaping their marketing strategy.
How to prepare for a job interview at Brooks & Associates Public Relations
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous B2B marketing roles, especially within fintech or financial services. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive lead generation and conversion.
✨Demonstrate Data-Driven Decision Making
Since the role requires strong data analysis skills, come equipped with examples of how you've used data to inform marketing strategies. Discuss any tools you’ve used for analytics and how they helped improve campaign performance.
✨Familiarise Yourself with CRM Platforms
As you'll be owning the CRM platform, it's crucial to show your familiarity with systems like HubSpot or Salesforce. Be ready to explain how you've managed automation, segmentation, and reporting in past roles.
✨Prepare for Strategic Discussions
This position involves shaping marketing strategies, so be prepared to discuss your approach to developing customer lifecycle programmes and optimising conversion funnels. Think about how you can align these strategies with the company's goals.
