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For Companies At a Glance
- Tasks: Lead sales and marketing for care homes, boosting occupancy and meeting targets.
- Company: Stopgap is a well-established not-for-profit supporting senior living in Kent.
- Benefits: Enjoy a full-time role with opportunities for travel and professional growth.
- Why this job: Make a real impact in the community while developing your career in a supportive environment.
- Qualifications: Must have sales experience in the care sector and strong numeracy skills.
- Other info: Fluency in English and eligibility to work in the UK are required.
The predicted salary is between 28800 - 42000 £ per year.
Experienced Kent based Sales & Marketing Manager required for this not for profit, social care company. You must have previous care home or senior living experience and be based near Dartford or Bexleyheath.
The Company
Well-established not for profit organisation in Kent, offering support for senior living.
THE ROLE
As Sales & Marketing Manager you will be working across a number of care homes in Kent. Key responsibilities include:
- increasing home occupancy
- ensuring sales targets and budgets are met
- developing contacts with key care stakeholders
- identifying new sales opportunities
- local marketing activity
- managing CRM and producing regular sales and marketing reports
YOU
To be successful in this role you will have previous Sales Manager experience gained in the care home or senior living industry. You MUST have:
- excellent numeracy skills with good PowerPoint and Excel experience
- sales experience in care/healthcare sector
- previous business development experience
- good understanding admissions process for self-funders
- marketing/CRM experience
- ability to be based in Dartford/Bexleyheath full time, including travel to three centres.
You must be fluent in English and have the permanent right to work in the UK. If you can tick ALL the boxes, then please apply online NOW!
NB: You must be eligible to work in the UK.
Sales & Marketing Manager employer: Stopgap - Marketing, Digital & Creative Recruitment
Contact Detail:
Stopgap - Marketing, Digital & Creative Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Marketing Manager
✨Tip Number 1
Network with professionals in the care home and senior living sectors. Attend local events or join online forums to connect with key stakeholders who can provide insights and potentially refer you to opportunities.
✨Tip Number 2
Familiarise yourself with the admissions process for self-funders in the care sector. Understanding this will not only enhance your credibility but also help you identify new sales opportunities effectively.
✨Tip Number 3
Brush up on your CRM skills, as managing customer relationships is crucial for this role. Consider taking a short course or tutorial to ensure you're proficient in using CRM software relevant to the industry.
✨Tip Number 4
Prepare to discuss specific sales targets and achievements from your previous roles during interviews. Be ready to share examples of how you've successfully increased occupancy rates or met sales goals in similar environments.
We think you need these skills to ace Sales & Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your previous experience in sales and marketing within the care home or senior living industry. Use specific examples that demonstrate your success in increasing occupancy and meeting sales targets.
Craft a Compelling Cover Letter: Write a cover letter that addresses the key responsibilities of the role. Emphasise your understanding of the admissions process for self-funders and your ability to develop contacts with key stakeholders in the care sector.
Showcase Relevant Skills: In your application, clearly outline your numeracy skills and proficiency in PowerPoint and Excel. Mention any experience you have with CRM systems and how you've used them to produce sales and marketing reports.
Highlight Your Location: Since the role requires being based near Dartford or Bexleyheath, make sure to mention your location in your application. This shows your commitment to being available for travel to the care centres.
How to prepare for a job interview at Stopgap - Marketing, Digital & Creative Recruitment
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the care home and senior living sectors. Discuss any relevant experiences you've had and how they relate to the role, especially in terms of sales strategies and stakeholder engagement.
✨Prepare for Numerical Questions
Since excellent numeracy skills are a must, be ready to discuss your experience with budgets and sales targets. You might be asked to interpret data or provide examples of how you've met or exceeded targets in previous roles.
✨Highlight Your CRM Experience
Be prepared to talk about your experience with CRM systems. Share specific examples of how you've used these tools to manage contacts, track sales progress, and generate reports that have influenced marketing strategies.
✨Demonstrate Local Market Knowledge
As the role involves local marketing activities, show that you understand the Dartford and Bexleyheath areas. Discuss any previous marketing initiatives you've implemented in similar locations and how they were successful.
