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- Tasks: Lead marketing for the Gaming faculty, creating innovative strategies and campaigns.
- Company: BIMM University is a vibrant community focused on nurturing creativity in students across multiple campuses.
- Benefits: Enjoy 25 days holiday, a SMART pension, and a comprehensive benefits package.
- Why this job: Join a forward-thinking institution and shape the future of gaming education while making an impact.
- Qualifications: Degree or equivalent experience in marketing, with proven success in impactful campaigns.
- Other info: We value diversity and encourage applications from underrepresented groups.
The predicted salary is between 28800 - 48000 £ per year.
At BIMM University, we are more than just an educational institution; we are a vibrant community dedicated to nurturing creativity and empowering students to reach their full potential. With campuses across the UK, Ireland, and Germany, we offer a diverse range of courses in modern music, performing arts, filmmaking, and creative technology. Our commitment to excellence in creative arts education sets us apart, providing students with the knowledge, skills, and opportunities they need to succeed in their chosen fields.
About the Role
As Product Marketing Manager – Games (MetStudios), you will take the lead in driving student recruitment, shaping our external communications, and elevating our brand within the Creative Technology faculty. This is your chance to develop innovative marketing strategies and campaigns that resonate with the next generation of gaming professionals while contributing to the growth of a vibrant and forward-thinking institution.
What You'll Do:
- Lead the marketing function for the Gaming faculty, aligning strategies with institutional objectives.
- Develop and implement innovative marketing approaches tailored to the evolving creative industries education sector.
- Ensure consistent use of the Gaming faculty brand, maintaining adherence to brand guidelines across all stakeholders.
- Create and execute a dynamic website content and social media strategy, leveraging emerging trends and opportunities across platforms.
- Oversee the production of high-quality external publications, ensuring editorial accuracy and consistency across all print materials.
- Develop and deliver advertising strategies, managing integrated campaigns and using performance analysis to inform future activities.
- Manage the gaming marketing budget, maximising ROI, and provide leadership to a Marketing Officer.
What You'll Bring:
- A degree in a relevant subject or equivalent demonstrable experience.
- Proven experience in developing and delivering impactful marketing strategies and campaigns.
- Excellent interpersonal and stakeholder management skills, with a collaborative approach.
- A strong understanding of marketing principles, with up-to-date knowledge of trends and opportunities in the field.
- Experience in creative and digital services, with a keen eye for effective content and design.
- Proficiency in measuring the impact of marketing campaigns and using insights to drive continuous improvement.
Why BIMM University? We are a values-led organisation, meaning our core values underpin all that we do. In addition to joining a committed and dedicated team, you will have access to:
- 25 days holiday per year (FTE)
- SMART pension
- A comprehensive benefits package
We continually strive to create a culture of inclusivity so that we truly represent our diverse communities. We particularly welcome applications from people of colour who are underrepresented in our organisation. We are committed to promoting the safety and welfare of our students; therefore, all successful applicants are required to complete a basic DBS disclosure. Depending on the role, you may be required to complete an enhanced check or an enhanced check with barred list if required by statute and internal policy.
Product Marketing Manager employer: BIMM British and Irish Modern Music Institute
Contact Detail:
BIMM British and Irish Modern Music Institute Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with BIMM University's values and mission. Understanding their commitment to creativity and student empowerment will help you align your marketing strategies with their objectives, making you a more attractive candidate.
✨Tip Number 2
Stay updated on the latest trends in the gaming industry and creative technology. Being able to discuss current developments and how they can influence marketing strategies will demonstrate your expertise and passion for the role.
✨Tip Number 3
Network with professionals in the education and gaming sectors. Attend relevant events or join online communities to build connections that could provide insights into effective marketing practices and potential collaborations.
✨Tip Number 4
Prepare to showcase your previous marketing campaigns and their outcomes. Be ready to discuss how you measured success and adapted strategies based on performance analysis, as this will highlight your ability to drive results.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position at BIMM University. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in marketing, particularly in the creative industries. Use quantifiable achievements to demonstrate your impact in previous roles, especially those related to student recruitment and brand management.
Write a Tailored Cover Letter: In your cover letter, express your passion for education and the creative arts. Discuss specific marketing strategies you've implemented in the past and how they could be applied to enhance BIMM University's Gaming faculty. Make it personal and engaging!
Proofread and Edit: Before submitting your application, thoroughly proofread all documents. Check for spelling and grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail and commitment to quality.
How to prepare for a job interview at BIMM British and Irish Modern Music Institute
✨Know Your Audience
Understand the unique culture and values of BIMM University. Research their approach to creative education and be prepared to discuss how your marketing strategies can align with their mission to empower students.
✨Showcase Your Creativity
As a Product Marketing Manager for Games, creativity is key. Prepare examples of innovative marketing campaigns you've developed in the past, especially those that resonate with younger audiences in the gaming sector.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you measure the success of your marketing efforts. Bring specific examples of how you've used data and insights to refine strategies and improve ROI in previous roles.
✨Engage with Stakeholders
Highlight your interpersonal skills by discussing how you've successfully collaborated with various stakeholders in past projects. Be prepared to share examples of how you managed relationships to achieve common goals.
