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- Tasks: Lead brand strategy and execution for Plenish's plant-based products.
- Company: Join Carlsberg Britvic, a powerhouse in the beverage industry, combining beer and soft drinks.
- Benefits: Enjoy a supportive environment with opportunities for growth and innovation.
- Why this job: Be part of a mission-driven team focused on health and wellness in a dynamic market.
- Qualifications: Experience in FMCG brand management and a passion for health and wellness required.
- Other info: Embrace diversity and collaboration in a fast-paced, energetic workplace.
The predicted salary is between 36000 - 60000 £ per year.
In combining Carlsberg’s and Britvic’s legacy businesses in the UK to form Carlsberg Britvic, we are creating an integrated beverage powerhouse in the market. Stronger together, we have a unique opportunity to get ahead and stay ahead of the competition and build a truly iconic business proposition. We offer customers an enhanced portfolio as the leading supplier to combine beer and soft drinks, supported by a world class sales force able to unlock growth opportunities across multiple channels and occasions. We are leveraging the strength of our integrated supply chain to make great tasting brands available everywhere. And we are building brand equity while delighting consumers through outstanding marketing and innovation platforms. To fuel this opportunity, we are combining our talent, capability and know-how across our integrated organisation.
As Senior Brand Manager for Plenish, Activation at Carlsberg Britvic, you will lead the development and execution of our annual operating plan, manage the communications calendar, and oversee through-the-line activation for our plant-based milks and juice shots portfolios. This role requires a strategic thinker with a passion for health and wellness, capable of driving brand growth and ensuring cohesive brand messaging across all channels.
Key Responsibilities:- Strategic Planning: Work with the Senior Brand Manager, Strategy & Innovation to develop our annual operating plan, implementing growth strategies for the plant-based milks and juice shots categories.
- Communications Management: Translate the annual operating plan into a comprehensive marketing activity calendar, overseeing its execution across all product categories.
- Activation Leadership: Collaborate with sales and shopper teams to create and implement activation plans for retail, hospitality, and e-commerce channels, ensuring alignment with brand objectives.
- Cross-Functional Collaboration: Lead cross-functional teams to ensure clarity and delivery of priorities and projects, fostering a culture of collaboration and innovation.
- Stakeholder Engagement: Inspire and engage internal and external stakeholders by championing Plenish's vision and successes, building excitement and commitment to brand plans.
- FMCG brand management experience, ideally in health and wellness.
- Expertise in developing through-the-line marketing campaigns.
- Strong strategic and analytical skills, balancing creativity with data-driven decisions.
- Excellent communication and interpersonal abilities for cross-functional collaboration.
- Strong presentation skills, delivering clear and compelling narratives.
- Entrepreneurial mindset with agility in a fast-paced environment.
- Passion for health and wellness, aligning with Plenish's mission.
At Carlsberg Britvic, we foster an environment of positive energy, compassion, equity, and inclusion. We embrace diversity of thought and celebrate success. We empower, support, and grow our people to reach their full potential.
Contact Detail:
Britvic Plc Recruiting Team
Marie.Howell2@britvic.com
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager, Activation - Plenish
✨Tip Number 1
Familiarise yourself with Plenish's product range and their unique selling points. Understanding the brand's mission and values will help you articulate how your experience aligns with their goals during networking or interviews.
✨Tip Number 2
Engage with industry professionals on platforms like LinkedIn. Follow key figures at Carlsberg Britvic and participate in discussions about health and wellness trends in FMCG to showcase your passion and knowledge.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those that involved cross-functional collaboration. This will demonstrate your strategic thinking and ability to drive brand growth.
✨Tip Number 4
Stay updated on the latest trends in plant-based products and health-focused marketing. Being able to speak knowledgeably about current market dynamics will set you apart as a candidate who is truly invested in the role.
We think you need these skills to ace Senior Brand Manager, Activation - Plenish
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Brand Manager position. Tailor your application to highlight your relevant experience in FMCG brand management and your passion for health and wellness.
Craft a Compelling CV: Your CV should clearly showcase your experience in developing through-the-line marketing campaigns and your strategic planning skills. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the Plenish brand and how your skills align with their mission. Highlight specific examples of your cross-functional collaboration and activation leadership that relate to the job description.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at Britvic Plc
✨Show Your Passion for Health and Wellness
As a Senior Brand Manager for Plenish, it's crucial to demonstrate your enthusiasm for health and wellness. Be prepared to discuss how your personal values align with the brand's mission and share examples of how you've successfully promoted health-focused products in the past.
✨Highlight Your Strategic Thinking Skills
This role requires strong strategic planning abilities. During the interview, provide specific examples of how you've developed and executed marketing strategies in previous roles, particularly in the FMCG sector. Use data to back up your successes and show how you can apply this experience to Plenish.
✨Demonstrate Cross-Functional Collaboration
Collaboration is key in this position. Be ready to discuss instances where you've worked effectively with cross-functional teams. Highlight your communication skills and how you've managed to align different departments towards a common goal, especially in marketing and sales contexts.
✨Prepare for Activation Leadership Questions
Since you'll be leading activation plans, expect questions about your experience in this area. Prepare to talk about successful campaigns you've led, the challenges you faced, and how you overcame them. Show your ability to think creatively while also being data-driven in your decision-making.
