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- Tasks: Lead global marketing strategies and execute high-impact campaigns.
- Company: Join The INKEY List, a dynamic B Corp focused on innovation and transparency.
- Benefits: Enjoy hybrid work, private medical, 25 days holiday, and a dog-friendly office.
- Why this job: Be part of a passionate team that values creativity and offers huge growth potential.
- Qualifications: 10+ years in marketing with leadership experience; MBA preferred.
- Other info: Work in a supportive environment that champions diversity and proactive thinking.
The predicted salary is between 43200 - 72000 £ per year.
Contract Type – Permanent, Full Time
Start Date – ASAP
Location: Hybrid – you must be able to work in our London office as a minimum of two days per week.
The Senior Global Marketing Manager serves as a critical leader in driving the global marketing vision, strategy, and execution for the organization. This role acts as a strategic bridge between marketing leadership and regional teams, owning the development of high-impact campaigns, driving innovation, and ensuring alignment with business objectives. The Senior Global Marketing Manager is a partner to leadership team.
Key Responsibilities:
Strategic Leadership:
- Lead the formulation of global marketing strategies, ensuring alignment with overarching business goals and market dynamics.
- Identify opportunities, and risks, providing actionable recommendations to the team.
- Act as a trusted advisor to leadership on marketing innovations and brand evolution.
Global Campaign Ownership:
- Own the end-to-end planning and execution of global marketing campaigns, ensuring seamless coordination across regions and channels.
- Lead major product launches and branding initiatives/ activation, ensuring market readiness and impact.
- Champion innovative marketing approaches, including cutting-edge digital tools, data-driven personalization, and new content formats.
Stakeholder Collaboration:
- Serve as the primary conduit between regional marketing teams and global leadership, ensuring strategic coherence and operational efficiency.
- Partner with product, sales, and operations teams to align marketing initiatives with business priorities.
Team Development and Leadership:
- Mentor and guide regional and global marketing professionals, fostering a culture of excellence and accountability.
- Build and lead cross-functional project teams, ensuring high performance and collaboration.
Brand Stewardship:
- Shape the long-term vision of the brand by driving consistency and resonance across markets.
- Establish and enforce global brand standards, enabling scalability and cohesion.
Analytics and Optimization:
- Reach KPIs and performance metrics for global campaigns.
- Leverage data analytics to derive insights, assess marketing ROI, and inform future strategies.
Budgetary Accountability:
- Oversee the global marketing budget, ensuring strategic allocation and maximizing ROI.
- Provide regular budget forecasts and performance updates to senior leadership.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; MBA or Master’s degree strongly preferred.
- 10+ years of progressive marketing experience, with at least 5 years in global or regional leadership roles.
- Demonstrated success in building and scaling marketing strategies for multinational brands.
- Expertise in digital marketing, data-driven decision-making, and multi-channel campaign management.
- Exceptional leadership and team-building capabilities, with a proven ability to inspire and manage high-performing teams.
- Strong executive presence, strategic thinking, and influence at senior leadership levels.
- Experience managing large budgets and delivering measurable results.
What we will give to you (our Company Benefits):
- Hybrid working
- Private Medical for ALL employees – Vitality Medical scheme
- Part of the BCORP organisations
- 25 days holiday plus bank holidays
- Birthday day off
- Cycle to work scheme
- Electric Car scheme
- Team days
- Allowance to use on our wonderful products each month
- Dog friendly office
The INKEY team
At The INKEY List we are a dynamic and enthusiastic team with huge ambition.
We make things happen (sometimes against the odds!) by thinking differently and being solution-led.
We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous.
We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions.
We are really proud of the culture and environment we have built in our business since our launch in 2018.
We stand for transparency, equality and fairness and live this through our brand and our team every day.
We are for everyone.
The INKEY List | B Corp | Senior Global Marketing Manager employer: The INKEY List | B Corp
Contact Detail:
The INKEY List | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land The INKEY List | B Corp | Senior Global Marketing Manager
✨Tip Number 1
Familiarize yourself with The INKEY List's brand values and mission. Understanding their commitment to transparency, equality, and innovation will help you align your approach and demonstrate how you can contribute to their goals during the interview.
✨Tip Number 2
Showcase your experience in leading global marketing campaigns by preparing specific examples of successful projects you've managed. Highlight your ability to drive innovation and collaboration across teams, as this role requires strong stakeholder engagement.
✨Tip Number 3
Research current trends in digital marketing and data-driven strategies. Being able to discuss how you can leverage these trends to enhance The INKEY List's marketing efforts will set you apart as a candidate who is forward-thinking and proactive.
✨Tip Number 4
Prepare to discuss your leadership style and how you foster team development. The role emphasizes mentoring and guiding marketing professionals, so be ready to share your approach to building high-performing teams and driving accountability.
We think you need these skills to ace The INKEY List | B Corp | Senior Global Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Global Marketing Manager position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in global marketing, leadership roles, and campaign management. Use specific examples that demonstrate your success in building and scaling marketing strategies for multinational brands.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of The INKEY List's brand values. Mention how you can contribute to their mission and provide examples of innovative marketing approaches you've implemented in the past.
Highlight Leadership Experience: Emphasize your leadership capabilities in both your CV and cover letter. Provide examples of how you've mentored teams, driven collaboration, and influenced senior leadership, as these are crucial aspects of the role.
How to prepare for a job interview at The INKEY List | B Corp
✨Showcase Your Strategic Vision
Prepare to discuss your approach to formulating global marketing strategies. Highlight specific examples where you've aligned marketing initiatives with business goals and market dynamics, demonstrating your ability to think strategically.
✨Demonstrate Campaign Ownership
Be ready to share your experiences in owning the end-to-end planning and execution of global marketing campaigns. Discuss how you ensured seamless coordination across regions and channels, and any innovative approaches you championed.
✨Highlight Stakeholder Collaboration
Emphasize your experience in serving as a conduit between regional teams and leadership. Provide examples of how you've partnered with product, sales, and operations teams to align marketing initiatives with business priorities.
✨Exhibit Leadership and Team Development Skills
Prepare to talk about your leadership style and how you've mentored and guided marketing professionals. Share instances where you've built high-performing teams and fostered a culture of excellence and accountability.
