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For Companies At a Glance
- Tasks: Manage marketing automation, nurture leads, and optimise email campaigns.
- Company: Join a leading provider of cloud communications solutions enhancing global customer engagement.
- Benefits: Enjoy a hybrid work model with office-based collaboration 3-4 days a week.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a creative environment.
- Qualifications: Experience with marketing automation platforms and proven lead nurturing skills required.
- Other info: Opportunity to support international campaigns and contribute to brand communications.
The predicted salary is between 36000 - 60000 £ per year.
Our client is a leading provider of cloud communications solutions. They help businesses across the globe to enhance their customer engagement and experience.
As they expand globally, they are looking for a Marketing Automation Specialist to support the wider marketing and sales team in developing end-to-end lead nurture, email campaigns, and marketing funnels within Marketo. Forming a key component of the Marketing function, the Automation Specialist will champion the marketing automation platform, optimise programs for lead nurture, and ensure that the marketing database is well maintained. This is an office-based vacancy and as such we expect all applicants to be willing to commute to our offices a minimum of 3-4 days per week as per our hybrid working policy.
Key Responsibilities- Marketing Automation
- Manage the company’s Marketing Automation platform (Adobe Marketo).
- Maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes.
- Build and send attractive, relevant, and engaging targeted emails designed to deliver key messaging and content to nurture contacts through the marketing funnel.
- Build and optimise automated outbound email delivery programmes to ensure regular communications with relevant segments.
- Test and analyse variations in design, wording, subject lines, etc., for continual optimisation of KPIs.
- Update the marketing database and CRM as required.
- Develop KPIs that provide meaningful analysis of performance.
- MQL Nurture and Handover
- Oversee the process of qualifying high-quality Marketing Qualified Leads.
- Oversee the handover of Marketing Qualified Leads to the Sales teams and apply feedback from Sales to digital marketing activities.
- Report on MQL generation to Senior Leadership Team and calculate contribution of Marketing activities to pipeline values.
- Marketing Support
- Support campaign work across international marketplaces as required.
- Support brand and communications activities, e.g. PR, web, and video projects.
- Contribute to internal communications and events to promote our culture.
- Support the sales department with a range of targeted collateral, campaigns, and presentation preparation.
- Build positive relationships with other departments to support effective lead generation and content creation.
- Experience with Enterprise-level Marketing Automation platforms, e.g. Adobe Marketo, Oracle Eloqua, or Salesforce Pardot.
- Proven experience in developing and nurturing leads sourced through marketing campaigns.
- Proven experience in delivering external and internal communications.
- Experience of analysing campaign data to provide meaningful insights.
- Experience of running marketing campaigns, including digital.
- Highly creative.
- Good written and spoken communication, able to articulate technical concepts in straightforward language.
Digital Marketing Executive (Automation) employer: JAM IT Consultancy Ltd
Contact Detail:
JAM IT Consultancy Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive (Automation)
✨Tip Number 1
Familiarise yourself with Adobe Marketo and other marketing automation platforms. Consider taking online courses or certifications to demonstrate your expertise, as this will show potential employers that you're proactive and knowledgeable in the tools they use.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who work with marketing automation. Attend industry events or join relevant online communities to connect with others and learn about job openings or insider tips.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and automation. Follow industry blogs, podcasts, and webinars to gather insights that you can discuss during interviews, showcasing your passion and commitment to the field.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully nurtured leads and optimised campaigns in previous roles. Being able to share measurable results will help you stand out as a candidate who can contribute to the company's success.
We think you need these skills to ace Digital Marketing Executive (Automation)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience with marketing automation platforms like Adobe Marketo. Include specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, particularly in lead nurturing and email campaign management. Use clear examples to illustrate your points.
Showcase Your Analytical Skills: Since the role involves analysing campaign data, include any relevant experience you have in this area. Discuss how you've used data to optimise marketing strategies and improve KPIs in previous roles.
Highlight Communication Skills: Given the importance of communication in this role, emphasise your ability to articulate technical concepts clearly. Provide examples of how you've successfully communicated with different teams or stakeholders in past positions.
How to prepare for a job interview at JAM IT Consultancy Ltd
✨Know Your Tools
Familiarise yourself with Adobe Marketo and other marketing automation platforms. Be prepared to discuss your experience with these tools, including specific campaigns you've managed and the results achieved.
✨Showcase Your Creativity
As a Digital Marketing Executive, creativity is key. Bring examples of past email campaigns or marketing funnels you've designed. Highlight how you tailored content to engage different audience segments.
✨Understand the Metrics
Be ready to talk about KPIs and how you've used data to optimise campaigns. Discuss specific metrics you've tracked and how they influenced your marketing strategies.
✨Build Relationships
Emphasise your ability to collaborate with sales and other departments. Share examples of how you've worked cross-functionally to enhance lead generation and improve campaign effectiveness.
