Head of Marketing B2B – Mini MBA

The Mini MBA in Marketing is a CPD accredited, MBA standard course. Covering the same core marketing modules as leading MBA programmes – but in just 10 online lessons – it will give you the tools you need to become a more confident, more effective, and more inspired marketer. 95% of our alumni feel more effective at work.

About the role… Are you ready to lead our B2B marketing efforts and drive real impact? As the Head of Marketing (B2B) at Mini MBA, you’ll spearhead strategies that fuel growth, enhance brand visibility, and attract top-tier customers. Collaborating closely with the Head of Marketing (B2C) and Head of Sales, you’ll use your deep expertise in B2B marketing channels and leadership to push boundaries and achieve exceptional results. We’re seeking a dynamic leader with a strong track record in managing marketing teams and executing successful B2B marketing campaigns online and in the field.

Key Responsibilities:

• Develop and execute innovative B2B marketing strategies that align with our growth goals.
• Manage a small team of marketers to support business growth.
• Manage multi-channel campaigns to boost brand visibility and generate quality leads.
• Utilize data analytics to guide decisions and optimize strategies.
• Create compelling marketing materials such as case studies, whitepapers, and presentations.
• Collaborate with sales to align on target accounts, develop custom marketing plans, and measure ABM success.
• Coordinate B2B events, webinars, and trade shows.
• Define marketing goals, KPIs, and budgets in collaboration with leadership.
• Manage the B2B marketing budget to maximize ROI.

What we need from you…

You’re not just looking for a role—you’re looking to make an impact. You’re a creative and driven marketing leader who thrives on building brands that resonate. Customer-focused and insight-driven, you craft campaigns that engage and deliver results. You excel at building relationships across the organization, driving collaboration, and presenting ideas with confidence. With hands-on experience in budget management and agency coordination, you consistently deliver impactful outcomes. You’re ready to take on the challenge of driving our mission forward globally.

Experience:

• 7+ years in B2B marketing, with 3+ years in at least a marketing manager role ideally in Executive Education or similar.
• Proven success in B2B marketing.
• Strong data/analytical skills to optimise performance.
• Deep understanding of digital marketing.
• ABM experience.
• Proficiency in marketing/sales automation tools like Pardot and Salesforce.
• Strategic and creative thinker.
• Great people manager and ability to get the best out of your team.
• Results driven and accountable for pipeline generation and sales.
• Ability to accurately comprehend and report on campaign performance.
• Strong business acumen and sales process understanding.
• Excels at working across teams and key stakeholders to deliver results.

What we can offer you…

• 25 days holiday, increasing by one day p.a. to a maximum of 30 days for every year served.
• Stunning Waterloo offices with views of the Thames plus complimentary barista coffee / free bar / table tennis tables – the works.
• Complimentary access to accredited training programmes worth thousands of pounds including our Mini MBA.
• Active Diversity and Inclusivity agenda (DICE – Diversity Inclusion, Culture, Engagement).