Marketing Director

Social network you want to login/join with: We’re recruiting for a successful Lancashire based B2B services looking for a Marketing Director to lead a marketing team and support multiple business units to develop and deliver high-impact marketing activity. Acting as a centralised marketing function you’ll manage external marketing agencies, oversee thought leadership initiatives, and drive demand-generation efforts that support business growth. Key Responsibilities Develop and execute a cohesive marketing strategy, ensuring alignment across multiple business units. Act as a strategic advisor to business leaders, helping drive commercial objectives through marketing. Lead, mentor, and develop a high-performing team of six marketing professionals. Oversee multi-channel campaigns, including digital, content, events, and demand generation. Manage relationships with external marketing agencies, ensuring effective collaboration and execution. Drive brand positioning and messaging, maintaining consistency across all business units. Leverage data-driven insights to optimise marketing performance and refine strategies. Oversee the creation of thought leadership content, including whitepapers, case studies, and webinars. Manage budgets, track campaign performance, and ensure compliance with high-quality standards. Key Requirements Experienced in marketing, with a background in a major agency or in-house marketing leadership role. Adept at leading centralised marketing functions that support multiple business units. Strong in stakeholder management, able to influence and collaborate at a senior level. Confident in managing large-scale client activities and agency relationships. Skilled in budget management, with proven P&L accountability. Excellent in written and verbal communication, comfortable engaging with senior teams and external partners. A proactive and solution-focused thinker with strong organisational skills and attention to detail. Experienced in mentoring and talent development, with a passion for building high-performing teams. This is a unique opportunity to shape the marketing strategy of a growing organisation, leading a talented team and working across multiple business units. If you’re a dynamic marketing leader who thrives on strategic collaboration and execution, we’d love to hear from you. This is a fully office based role and will be required to be in their Lancashire office 5 days a week. #J-18808-Ljbffr