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- Tasks: Lead creative marketing campaigns to boost mortgage product awareness and drive quality enquiries.
- Company: Join a niche mortgage provider focused on innovative growth strategies.
- Benefits: Enjoy a competitive salary, flexible remote work, and a hybrid office presence.
- Why this job: Be part of a dynamic team making a real impact in the financial services sector.
- Qualifications: Experience in marketing within financial services, especially mortgages, is essential.
- Other info: Opportunity for personal growth and collaboration with diverse internal teams.
The predicted salary is between 36000 - 60000 £ per year.
Are you a creative marketing professional, seeking a new challenge where you can really be part of an organisation’s larger growth strategy? Our client is a niche mortgage provider, who have a fantastic opportunity for a commercially driven Marketing Manager to join them. This role is central to increasing awareness of their full service offering and driving high quality enquiries across the full mortgage product lines.
The Marketing Manager will be responsible for planning, executing, and optimising marketing campaigns that engage consumers at every stage of the property journey, while ensuring all communications are compliant with FCA guidelines.
Duties will include:
- Develop and implement B2C marketing strategies that drive leads for mortgage and protection products across self-build, residential, BTL, bridging, and insurance.
- Manage the full marketing mix: website, digital advertising (PPC, display), social media, email marketing, print, and offline campaigns.
- Create and maintain FCA-compliant customer-facing content including guides, tools, blog posts, email flows, and brochures.
- Oversee the ongoing development of our website and digital presence to enhance user experience and conversion.
- Monitor campaign performance and generate insight-led reports to measure effectiveness and ROI.
- Collaborate with internal teams (brokers, operations, compliance) to align marketing with business priorities.
- Uphold brand consistency and messaging across all channels and customer touchpoints.
This is a fantastic opportunity for an individual who has a wealth of marketing experience, across many areas including: campaigns, copywriting, content creation and communications. You will need to have gained this experience within financial services, specifically mortgages.
Along with a competitive salary, our client offers a very flexible, hybrid approach, happy to offer this role as mainly remote with some office presence in Scotland throughout the year. If this sounds like your next career move, please apply!
Marketing Manager employer: Ultimate Banking Ltd
Contact Detail:
Ultimate Banking Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the mortgage industry and current trends. Understanding the nuances of financial services, especially mortgages, will help you speak confidently about your experience and how it aligns with the company's goals.
✨Tip Number 2
Showcase your ability to create FCA-compliant content. Prepare examples of past marketing materials that adhered to compliance guidelines, as this will demonstrate your understanding of the regulatory landscape in financial services.
✨Tip Number 3
Highlight your experience with various marketing channels. Be ready to discuss specific campaigns you've managed across digital advertising, social media, and email marketing, focusing on how they drove leads and engagement.
✨Tip Number 4
Prepare to discuss collaboration with internal teams. Think of examples where you've worked closely with other departments, such as compliance or operations, to align marketing strategies with business objectives, showcasing your teamwork skills.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in financial services and mortgages. Use specific examples of campaigns you've managed and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and understanding of the mortgage market. Explain how your skills align with the responsibilities outlined in the job description, particularly in developing B2C marketing strategies.
Showcase Your Campaign Experience: In your application, include details about specific marketing campaigns you've executed. Discuss the channels used, your role in the campaign, and any measurable outcomes to illustrate your effectiveness as a Marketing Manager.
Highlight Compliance Knowledge: Since the role requires compliance with FCA guidelines, mention any experience you have in creating compliant marketing content. This could include examples of customer-facing materials you've developed that adhere to regulatory standards.
How to prepare for a job interview at Ultimate Banking Ltd
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past campaigns you've developed and executed, highlighting your innovative approaches and the results achieved. This will demonstrate your ability to think outside the box and contribute to the company's growth strategy.
✨Understand the Financial Services Landscape
Since this role is within the mortgage sector, brush up on your knowledge of financial services, particularly mortgages. Be ready to discuss industry trends, compliance issues, and how your marketing strategies can effectively engage consumers in this specific market.
✨Prepare for Compliance Questions
Given the importance of FCA guidelines in this role, be prepared to discuss how you ensure compliance in your marketing efforts. Bring examples of FCA-compliant content you've created and explain your process for maintaining brand consistency across all channels.
✨Demonstrate Analytical Skills
The ability to monitor campaign performance and generate insights is crucial. Be ready to talk about how you've used data to measure effectiveness and ROI in previous roles. Highlight any tools or methodologies you’ve employed to analyse marketing performance.
