Head of Digital (Maternity Cover) - UK Mission to the UN, New York

The British Government is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender identity, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow.

The UK Mission to the United Nations in New York has an exciting opportunity for a creative and dynamic person to join the Communications Team as Head of Digital, providing maternity cover for up to 12 months. This opportunity is a rewarding role leading on the strategy and delivery of digital communications for all the UK Mission's work at the United Nations. The Communications Team is responsible for communicating the British government's policy objectives and actions at the UN to the global foreign policy community, international media, civil society and the broader public. The team uses creative digital tools and ideas to promote UK objectives and engage audiences.

The Head of Digital is responsible for developing and delivering a digital strategy across the existing digital channels - particularly X (previously Twitter) where the Mission has over 100k followers and our growing Instagram audience - as well as exploring new platforms and channels. They will lead on the production of content for the digital channels, creating a balance of visual and textual content using best practices in video production, design and photography including for high-level visits. The Head of Digital will line manage one digital communications officer to support them in the delivery of digital communications and will also act as one of the deputies of the UK Mission Communications Team.

Roles and responsibilities include:

• Leadership and management of the UK Mission's digital channels to ensure they are working to reach and engage with the right target audiences in support of UK policy objectives at the UN.
• Production of content for digital channels including tweets, graphics, photography and videos.
• Monitoring and evaluation of digital work and contributing towards Mission communication strategies through planning all digital aspects of those campaigns.
• Lead and build the Mission's engagement with the digital community, including with counterparts in the UN and other Missions, and partner organisations.
• Support to Mission Leadership on their X/Twitter accounts and training for all Mission staff on use of digital diplomacy.
• Serve as senior editor for the UN section of gov.uk.
• Be responsible for all reputational aspects of our online persona ensuring all output adheres to UK Government codes of conduct.

Essential qualifications, skills and experience include:

• Minimum 5+ years of progressively responsible experience in digital media and communications.
• Experience of managing social media platforms, including developing channel strategies, audience profiling and community building.
• Excellent writing skills with exceptional spelling, grammar, punctuation and knowledge of how to write for the web and social media.
• Direct experience or a strong understanding of video filming and production.
• Strong organisational skills and the ability to work independently as well as part of a larger team.

This role will require some out of hours work, including weekends, to cover emergency Security Council business. The deadline for applications is 23:55 EDT on 22 June 2025. All applicants must fully complete the online application form, including the sections for employment and educational details, experience, and behaviour-based questions.