Product Marketing Manager
Product Marketing Manager

Product Marketing Manager

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead product marketing strategies and amplify innovative software for a dynamic Web3 company.
  • Company: Join Aave, a pioneering company in Web3, known for its collaborative and inclusive culture.
  • Benefits: Enjoy 25 days of paid holiday and flexible working options in Central London.
  • Why this job: Be at the forefront of crypto innovation and work with passionate teams on impactful projects.
  • Qualifications: 7 years in product marketing with a strong grasp of crypto technologies and excellent communication skills.
  • Other info: Relocation support available for the right candidate.

The predicted salary is between 43200 - 72000 £ per year.

The Aave Companies are focused on innovation in Web3 and have cultivated a thriving, collaborative culture. Valuing expertise and dedication, the Aave fam is welcoming, passionate, and eager to build great products. We celebrate differences and seek to recruit, develop, and retain the most talented people from a diverse candidate pool…and we’re hiring!

We are looking for an experienced and ambitious Product Marketing Manager to join the Marketing & Content team to help bring innovative new software to market. You will help shape the complete amplification experience for various products across the company including messaging, campaigns, go-to-market strategy, and more. You will synthesize complex product capabilities into succinct customer benefits. This role will work with product, engineering, data science, growth, and other key teams to drive awareness and adoption. The ideal candidate thrives in a fast-paced environment, is creative, flexible, adaptable, resourceful, and is comfortable working with data, able to garner and leverage insights. This role will report to the Head of Marketing & Content and is based in London. Relocation support available.

Job Responsibilities:

  • Understand industry trends and collaborate with product/marketing partners to build successful go-to-market strategies.
  • Work cross-functionally across marketing, product, data science, engineering, and other key teams.
  • Develop a deep understanding of customer segments and behaviours through hands-on data analysis and insights.
  • Define metrics in partnership with the data science team.
  • Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.
  • Work collaboratively under pressure, with experience working on complex and time-critical projects.
  • Willing to roll up your sleeves and tackle whatever task is necessary.
  • Ability to stay up to date on industry trends.
  • Develop and maintain great relationships with internal teams to understand needs, metrics, roadmaps, processes, blockers, and more.
  • Present strategy and share out results to executives, stakeholders, and relevant teams on a regular basis.

Requirements:

  • Experience with bringing innovative software and technology products to market.
  • Experience with product marketing that contributes to adoption.
  • Bachelor’s degree or equivalent practical experience.
  • 7 years of experience in product marketing.
  • Passionate about crypto and decentralisation with a foundational knowledge of crypto products (web3, NFTs, staking, DeFi, etc.).
  • A positive team-player attitude is a must.
  • Excellent verbal and written communication skills.
  • Flexible working with office based in Central London (W11).
  • 25 days of paid holiday.
  • Front seat into position on working with decentralised financial technologies.
  • Guaranteed innovation-driven work environment.
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Contact Detail:

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StudySmarter Expert Advice 🤫

We think this is how you could land Product Marketing Manager

✨Tip Number 1

Familiarise yourself with the latest trends in Web3 and crypto technologies. Understanding the nuances of products like NFTs, DeFi, and staking will not only help you in interviews but also demonstrate your passion for the industry.

✨Tip Number 2

Network with professionals in the product marketing space, especially those who have experience in tech or crypto. Attend relevant meetups or webinars to connect with potential colleagues and learn from their experiences.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully brought products to market in the past. Highlight your ability to work cross-functionally and how you’ve used data to inform your marketing strategies.

✨Tip Number 4

Showcase your adaptability and resourcefulness by sharing stories of how you've tackled challenges in fast-paced environments. This will resonate well with the collaborative culture at Aave and demonstrate that you're a team player.

We think you need these skills to ace Product Marketing Manager

Product Marketing Strategy
Go-to-Market Strategy
Data Analysis
Customer Segmentation
Cross-Functional Collaboration
Communication Skills
Project Management
Industry Trend Analysis
Stakeholder Engagement
Creative Problem Solving
Adaptability
Technical Aptitude in Web3 and Crypto
Relationship Building
Presentation Skills
Time Management

Some tips for your application 🫡

Understand the Company Culture: Before applying, take some time to understand the Aave Companies' culture and values. Highlight how your personal values align with their focus on innovation, collaboration, and diversity in your application.

Tailor Your CV: Make sure your CV reflects your experience in product marketing, especially in the tech or crypto sectors. Use specific examples of how you've successfully brought products to market and contributed to adoption.

Craft a Compelling Cover Letter: In your cover letter, express your passion for crypto and decentralisation. Discuss your understanding of industry trends and how you can leverage your skills to help Aave Companies achieve their marketing goals.

Showcase Data-Driven Insights: Since the role involves working with data, include examples in your application that demonstrate your ability to analyse customer segments and derive actionable insights. This will show your capability to contribute effectively to the team.

How to prepare for a job interview at Request

✨Show Your Passion for Web3

Make sure to express your enthusiasm for crypto and decentralisation during the interview. Share any personal projects or experiences that demonstrate your knowledge of web3, NFTs, staking, and DeFi. This will show that you are not just qualified but also genuinely interested in the industry.

✨Prepare for Cross-Functional Collaboration

Since the role involves working with various teams like product, engineering, and data science, be ready to discuss your experience in cross-functional collaboration. Prepare examples of how you've successfully worked with different departments to achieve a common goal.

✨Demonstrate Data-Driven Decision Making

Highlight your ability to analyse data and derive insights that inform marketing strategies. Be prepared to discuss specific metrics you've defined in past roles and how they contributed to successful product launches or campaigns.

✨Communicate Clearly and Effectively

Excellent verbal and written communication skills are crucial for this role. Practice articulating your thoughts clearly and concisely, especially when discussing complex product capabilities and customer benefits. Consider preparing a brief presentation to showcase your communication style.

Product Marketing Manager
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Location: London
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  • Product Marketing Manager

    London
    Full-Time
    43200 - 72000 £ / year (est.)
  • R

    Request

    50-100
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