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- Tasks: Lead our corporate brand narrative and boost visibility in media.
- Company: Rathbones is a trusted wealth manager focused on responsible investing for clients and society.
- Benefits: Join a diverse team with opportunities for growth and a supportive culture.
- Why this job: Make a real impact by shaping our brand's reputation and engaging with key media.
- Qualifications: Experience in PR, communications, or journalism; strong writing and media relations skills required.
- Other info: We value diversity and encourage applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Rathbones provides individual investment and wealth management services for private clients, charities, trustees and professional partners. We have been trusted for generations to manage and preserve our clients’ wealth.
Our tradition of investing and acting responsibly has been with us from the beginning and continues to lead us forward. Our ambition is to be recognised as the UK’s most responsible wealth manager.
We see it as our responsibility to invest for everyone’s tomorrow. That means doing the right thing for our clients and for others too. Keeping the future in mind when we make decisions today. Looking beyond the short term for the most sustainable outcome. This is how we build enduring value for our clients, make a wider contribution to society and create a lasting legacy. Thinking, acting and investing responsibly.
Role Title: Corporate Brand Reputation Senior Manager
Department: Client Office
Location: London
Contract Type: Permanent
Reporting to: Director of Corporate Communications and Affairs
The Role
To drive our corporate brand reputation and narrative, achieving a level of positive amplification of our brand narrative that drives visibility and positive sentiment in the media, building overall brand awareness and reputation.
Outcomes of the Role
- To help develop and deliver a positive corporate brand narrative for key media and external audiences, cascading it to our website, social media handles, annual report, corporate responsibility report, social media in partnership with the Director of Corporate Affairs and liaising with other key senior execs/ stakeholders.
- To support the Director in orchestrating and delivering the overall corporate communications and media engagement strategy
- To maintain proactive relationships with the financial, business and other key national media, organising events and other touchpoints
- To identify, suggest, write and build proactive stories, initiatives, campaigns and other cut-through content that both drives the central corporate narrative and generates coverage in target media
- Ensure content is leveraged across other channels and touchpoints (i.e. email marketing social media, blog for SEO purposes etc)
- To support and help manage external PR agencies and other suppliers to track progress and ensure measurable delivery against the corporate communications strategy and goals
- To support, help to manage and monitor both issues and crisis management, also working as needed with other teams and involving social media
- To lead a programme of activity that builds our senior execs’ profiles in the media (with profiles, thought leadership, comment, events and so on)
- To orchestrate our corporate awards submissions for the business in PR and communications
Knowledge, Skills, and Experience
- Ideally a former journalist who also have experience of working in PR and communications, either in house or agency
- Client-side experience valuable but not essential, agency or direct is a must
- Excellent writing skills, including for media and social media, also SEO
- Strong understanding of, and ideally experience and contacts in, business finance and, ideally good understanding of financial services and the wealth and asset management sectors
- Excellent relationships and understanding of business and financial media, online, print, broadcast etc, with proven ability to connect and drive interest
- Outstanding ability to mobilise at short notice on reactive press inquiries
- A creative thinker who can write own pieces of content and pitch them
- A team player who understands the connection between PR, marketing, and related functions and can balance their own agenda with wider brand campaigns also working effectively with a wide range of internal stakeholders
- Strong awareness of process, planning and organisation needed to deliver integrated and strategic communications across stakeholders and channels
Life at Rathbones
We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people. At Rathbones, we provide meaningful work, opportunities, and a voice to all.
We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values – those that are passionate about client service, operate with the highest levels of integrity and have a strong results focus.
Rathbones Group Plc | Corporate Brand Reputation Senior Manager employer: Rathbones Group Plc
Contact Detail:
Rathbones Group Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Rathbones Group Plc | Corporate Brand Reputation Senior Manager
✨Tip Number 1
Familiarize yourself with Rathbones' corporate brand narrative and values. Understanding their commitment to responsible investing and client service will help you align your approach and demonstrate how you can contribute to their mission.
✨Tip Number 2
Network with professionals in the financial services and wealth management sectors. Building relationships with key media contacts and industry insiders can provide valuable insights and potentially open doors for your application.
✨Tip Number 3
Stay updated on current trends and issues in corporate communications and PR, especially within the financial sector. Being knowledgeable about recent developments will allow you to engage in meaningful conversations during interviews.
✨Tip Number 4
Prepare examples of successful campaigns or initiatives you've led in the past. Highlighting your experience in driving brand narratives and managing media relations will showcase your ability to fulfill the role's requirements effectively.
We think you need these skills to ace Rathbones Group Plc | Corporate Brand Reputation Senior Manager
Some tips for your application 🫡
Understand the Company Values: Before applying, take some time to understand Rathbones' commitment to responsible investing and client service. Reflect this understanding in your application to show alignment with their values.
Highlight Relevant Experience: Emphasize any previous experience in PR, communications, or journalism. Be specific about your roles and achievements that relate to corporate brand reputation and media engagement.
Showcase Writing Skills: Since excellent writing skills are crucial for this role, include samples of your writing or describe projects where you successfully crafted narratives for media or social platforms.
Tailor Your Application: Customize your CV and cover letter to reflect the specific requirements mentioned in the job description. Use keywords from the listing to demonstrate that you are a perfect fit for the Corporate Brand Reputation Senior Manager position.
How to prepare for a job interview at Rathbones Group Plc
✨Understand the Corporate Narrative
Make sure you have a solid grasp of Rathbones' corporate brand narrative. Be prepared to discuss how you can contribute to amplifying this narrative and driving positive sentiment in the media.
✨Showcase Your Writing Skills
Since excellent writing skills are crucial for this role, bring samples of your previous work. Be ready to discuss your writing process and how you tailor content for different media platforms.
✨Demonstrate Media Relationships
Highlight any existing relationships you have with financial and business media. Discuss how you would leverage these connections to enhance Rathbones' visibility and reputation.
✨Be Prepared for Crisis Management Scenarios
Think about potential crisis situations that could affect Rathbones and prepare to discuss how you would handle them. Show that you understand the importance of proactive communication and quick mobilization.
