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- Tasks: Create and manage engaging marketing campaigns across various digital platforms.
- Company: Join a dynamic team focused on innovative marketing strategies in the travel and cruise industry.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities for professional growth.
- Why this job: Be part of a vibrant culture that values creativity and collaboration while making a real impact.
- Qualifications: 3-5 years in digital marketing; proficiency in Mandarin is a plus.
- Other info: Experience with tools like Mailchimp and social media platforms is essential.
The predicted salary is between 36000 - 60000 £ per year.
This requires a great understanding of Asia business landscapes, B2B2C marketing strategy and digital principles including email marketing, content marketing, social media marketing and online and offline marketing. The role is focused on creating high-quality content and bespoke marketing campaigns to drive brand awareness, lead generation and engagement for all partner brands.
Job Requirements:
- 3 to 5 years of experience in digital marketing, content marketing, social media marketing, and email marketing and/or regional experience attained through previous appointments in Asia
- Expertise in content writing, digital advertising, email and social media management.
- Proven experience of high-volume email campaigns and working on marketing campaigns from inception through launch and analysis
- Hands-on experience working in email campaign management tools; Acoustic, Marketo, Mailchimp would be preferable
- Hands-on experience managing social media platforms, including WeChat, Line, WhatsApp, Facebook, Instagram, and TikTok.
- Proven experience working on search and social campaigns would be preferable
- Ability to assess workload timeframes and priorities, as well as plan and deliver multiple tasks on-time (or ahead of schedule)
- Good command of English (spoken and written). Proficiency in Mandarin is a plus, especially for regional campaigns targeting Chinese-speaking markets.
- Experience with agency and partnership stakeholders
- Understanding of the travel and cruise industry is a plus
Responsibilities and Accountabilities:
- Manage campaign schedule and execute strong campaigns across email and other marketing channels
- Brainstorm & create new marketing campaigns to capture interest, build awareness and assist partner members through the purchase journey
- Manage the database and segmentation of members keeping abreast with best practices of email marketing and member life cycles, to target members at the right time with the right message
- Support Asia’s brand growth and be responsible for educating, nurturing, reengagement, and retention strategies to help maintain and grow member engagement, increase leads and memberships, where applicable
- Manage the creation of assets in multiple languages working with designers and translators to build and execute multi-language campaigns
- Responsible for the creation of assets across emerging channels and Asia specific channels such as Facebook, Instagram, WhatsApp, Line, WeChat, TikTok and others
- Support the preparation of quarterly reports for partners
- Strong analytical skills to report on campaign and always-on activity on a regular basis to understand progress and optimise for best results
- Strategic data analysis skills to interpret marketing performance and find ways to improve
- Assist with the production of artwork, sourcing images and writing and editing copy
- Ability to create clear briefs for team members while also being able to interpret briefs and project tasks and deliver work in an autonomous environment
- Undertake other duties which may be negotiated from time to time with the Manager
Assistant Marketing Manager - Mandarin - Penang employer: Teleperformance
Contact Detail:
Teleperformance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Marketing Manager - Mandarin - Penang
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the Asia region. Understanding the unique business landscapes and consumer behaviours will give you an edge during interviews.
✨Tip Number 2
Showcase your hands-on experience with email campaign management tools like Acoustic or Mailchimp. Be prepared to discuss specific campaigns you've managed and the results they achieved.
✨Tip Number 3
Highlight your proficiency in managing social media platforms popular in Asia, such as WeChat and TikTok. Share examples of successful campaigns you've executed on these platforms to demonstrate your expertise.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to optimise marketing performance. Being able to interpret data and suggest improvements will show your strategic thinking capabilities.
We think you need these skills to ace Assistant Marketing Manager - Mandarin - Penang
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, content creation, and social media management. Use specific examples that demonstrate your expertise in email campaigns and regional marketing strategies relevant to Asia.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and your understanding of the Asian business landscape. Mention your proficiency in Mandarin and how it can benefit the role, especially for campaigns targeting Chinese-speaking markets.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in managing high-volume email campaigns and successful marketing initiatives. Include metrics or results that showcase your impact on brand awareness and lead generation.
Highlight Analytical Skills: Emphasise your ability to analyse marketing performance and optimise campaigns. Provide examples of how you've used data to improve results in previous roles, particularly in the context of digital and social media marketing.
How to prepare for a job interview at Teleperformance
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience in digital marketing, especially in content and email marketing. Highlight specific campaigns you've worked on, the tools you used, and the results achieved to demonstrate your hands-on expertise.
✨Demonstrate Cultural Understanding
Since this role requires a good understanding of the Asian business landscape, be ready to share insights about regional marketing strategies. Discuss how cultural nuances influence marketing campaigns, particularly for Chinese-speaking markets.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to manage multiple tasks. Prepare examples of how you've prioritised workloads and met deadlines in previous roles, especially in high-pressure situations.
✨Familiarise Yourself with Relevant Tools
Make sure you know the email campaign management tools mentioned in the job description, like Acoustic, Marketo, or Mailchimp. If you have experience with these, be ready to discuss how you've used them to drive successful campaigns.
