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For Companies At a Glance
- Tasks: Lead exciting marketing initiatives for the L'OR brand and drive product innovation.
- Company: Join the UK's leading coffee and tea company, serving 4,200 cups every second!
- Benefits: Enjoy a dynamic work environment with opportunities for rapid career growth and development.
- Why this job: Be part of a passionate team shaping the future of coffee with creative and analytical skills.
- Qualifications: 3+ years in marketing, preferably in FMCG, with strong project management and analytical skills.
- Other info: Work closely with global teams and influence strategies that impact the UK market.
The predicted salary is between 36000 - 60000 £ per year.
It’s amazing what can happen over a cup of coffee! Providing both a functional and emotional benefit, coffee plays an important role in the lives of consumers with more cups of coffee consumed each year than tea. This is a truly fascinating category to work in. What better place to build your career than the world's leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second? In the UK, our mission is simple: become the most chosen coffee company, providing a coffee for every cup. As a very strong Number 2 player within the Instants category, our Kenco, L’OR and Douwe Egberts brands are going from strength to strength. We have exciting plans to accelerate growth further and now have a unique vacancy in our team available.
The Brand Manager position is a key role within the L’Or team as part of our UK-wide Marketing team. You will be responsible for delivering crucial communication and innovation initiatives across the L’OR brand with particular focus on our key Capsules portfolio (also including Costa) and mastering what it takes to bring a product from consumer insight right onto the shelves of the UK’s largest retailers. You will be actively involved in brand tracking and analysis, shaping insights and actions for growth, and you’ll work closely with cross-functional teams both locally and globally, exposed to the full marketing mix.
- Responsible for development and implementation of through the line activations, both locally led activations (pioneer market) and global activations.
- Lead implementation of pioneer market comms model ATL/BTL through touchpoints such as shopper, PR and social media.
- Responsible for efficient and timely delivery of digital marketing activations, working closely with media team and media agency to plan and implement.
- Lead on activation partnership with LOR x Lindt Excellence, responsible for development and implementation of retail activation and future strategy.
- Support SBM in Capsules portfolio management and cross brand initiatives including Costa.
- Links in with wider L’OR category teams (Tassimo and Instant) to ensure category and brand strategy alignment.
- Demonstrates category and brand leadership, is a go-to person when it comes to interaction with local and global stakeholders.
- Responsible for key stakeholder alignment on strategy, project alignment and approval meetings.
- Works with the Global Category and Brand team, representing the UK interests and helping influence the global agenda to fit UK needs.
- Lead on monthly category health updates.
Qualifications
- Must have: 3+ years of previous Marketing experience, preferably FMCG.
- Brand building/NPD Experience with ability for strong project management.
- Strong commercial acumen with good analytical ability (Nielsen/IRI/Kantar), ability to turn data into insights and actions.
- Superb relationship building and cross-functional working.
- An entrepreneurial, self-starter mindset.
- High energy, passionate and “can do” attitude.
Nice To Have:
- Sales/Category Management/Project Management experience.
Education:
- Educated to degree level – Marketing/Business/Management highly desirable.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other
Industries: Consumer Goods
Brand Manager - L\'Or employer: JDE Peet's
Contact Detail:
JDE Peet's Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - L\'Or
✨Tip Number 1
Familiarise yourself with the L'OR brand and its product portfolio. Understanding their key offerings, especially in the Capsules category, will help you speak confidently about how you can contribute to their growth during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, particularly those who have experience in brand management. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Stay updated on the latest trends in coffee consumption and marketing strategies. Being knowledgeable about current market dynamics will demonstrate your passion and analytical skills, which are crucial for the Brand Manager role.
✨Tip Number 4
Prepare to discuss specific examples of successful brand activations or campaigns you've been involved in. Highlighting your project management experience and ability to turn insights into actions will set you apart from other candidates.
We think you need these skills to ace Brand Manager - L\'Or
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with L'Or and its product offerings. Highlight your understanding of their brand values and how they resonate with consumers in your application.
Tailor Your CV: Ensure your CV reflects relevant experience in marketing, particularly in FMCG. Emphasise any brand building or NPD experience, and showcase your project management skills.
Craft a Compelling Cover Letter: Write a cover letter that demonstrates your passion for coffee and consumer goods. Discuss your analytical abilities and how you can turn insights into actionable strategies for L'Or.
Showcase Your Achievements: In your application, include specific examples of past marketing successes. Use metrics to illustrate your impact, such as growth percentages or successful campaigns you've led.
How to prepare for a job interview at JDE Peet's
✨Show Your Passion for Coffee
Make sure to express your enthusiasm for the coffee industry during the interview. Share any personal experiences or insights you have about coffee, as this will demonstrate your genuine interest in the brand and its mission.
✨Highlight Your Analytical Skills
Since the role requires strong analytical abilities, be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've turned insights into actionable strategies, especially in FMCG.
✨Demonstrate Cross-Functional Collaboration
The Brand Manager role involves working closely with various teams. Prepare to share examples of successful collaborations you've had in previous roles, showcasing your ability to build relationships and work effectively across departments.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and creativity. Think of scenarios where you had to innovate or adapt a marketing strategy, and be ready to explain your thought process and the outcomes.
