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For Companies At a Glance
- Tasks: Lead digital content creation and impactful campaigns to enhance marketing strategies.
- Company: Join a respected organisation dedicated to supporting horticulturists facing challenges.
- Benefits: Enjoy a competitive salary, generous holiday, pension contributions, and family-friendly policies.
- Why this job: Make a real difference in people's lives while exploring innovative digital strategies.
- Qualifications: Experience in marketing or digital campaign management is essential; creativity is a must!
- Other info: Flexible working hours and a chance to collaborate with leading agencies.
The predicted salary is between 30000 - 42000 £ per year.
The Organisation
Our client is dedicated to helping people in horticulture. They provide free support, information, advice, financial assistance and services for horticulturalists and their loved ones experiencing illness, disability, bereavement, family breakdown and financial difficulties. They have a real focus on improving the health and well-being outcomes of people working in horticulture and have an ambitious preventative strategy to create better futures for people working in horticulture.
The Benefits
- Salary of circa £38,000 per annum, dependent on experience
- 25 days’ holiday plus bank holidays
- Pension: matching contributions up to 7%
- Sick Pay
- Death in Service Benefit (3 x salary)
- Family-friendly policies, including ‘buying’ extra (unpaid) leave or time off for dependants
This is a fantastic opportunity for a proven marketing manager, with working experience of digital communications to join our client’s nationally respected organisation. You’ll have the chance to showcase your creativity through impactful storytelling while seeing the direct, measurable impact of your work as you help contribute to a cause that transforms lives across the UK horticultural community. What’s more, you will have the freedom to explore emerging tools, experiment with cutting-edge digital strategies and work with leading agencies to push the boundaries of what charity marketing can achieve. So, if you’re ready to step into a role where your expertise can drive meaningful change, read on and apply today!
The Role
As Digital Communications Manager, you will drive the creation and delivery of digital content that supports and enhances our client’s broader marketing strategy. Specifically, you will deliver impactful campaigns to build awareness, drive web traffic and ensure an engaging presence across digital channels including SEO, PPC, social media and email marketing. Alongside this, you will also test and optimise digital campaign activities to boost performance, while proactively identifying innovative opportunities to enhance marketing, visitor experiences, services and commercial operations.
Additionally, you will:
- Maintain and update website content and use Google Analytics to inform improvements
- Oversee social media platforms and collaborate with a freelance executive
- Manage and develop email marketing campaigns and automation
About You
To be considered as a Digital Communications Manager, you will need:
- Experience in, or a formal qualification in, marketing or a similar discipline
- Proven experience in digital campaign management
- Proficiency in CMS platforms, GA4, SEO tools, social media and email platforms such as Mailchimp
- Strong project management skills
- Excellent written and verbal communication skills and a flair for storytelling
The closing date for this role is 29th June 2025.
Other organisations may call this role Digital Marketing Manager, Online Communications Manager, Digital Campaign Manager, Digital Content Manager, Web and Digital Manager, or Digital Engagement Manager.
Webrecruit and our clients are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.
So, if you want to make a difference as a Digital Communications Manager, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.
Digital Communications Manager employer: PRWeek UK
Contact Detail:
PRWeek UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Communications Manager
✨Tip Number 1
Familiarise yourself with the horticultural sector and the specific challenges it faces. Understanding the audience you’ll be communicating with will help you tailor your digital strategies effectively.
✨Tip Number 2
Showcase your creativity by preparing a portfolio of past digital campaigns you've managed. Highlight any innovative strategies you implemented and the measurable outcomes they achieved, as this will demonstrate your capability to drive impactful change.
✨Tip Number 3
Network with professionals in the charity and digital marketing sectors. Attend relevant events or webinars to connect with others in the field, which can provide insights and potentially lead to referrals for the role.
✨Tip Number 4
Stay updated on the latest digital marketing trends and tools, especially those related to SEO, PPC, and social media. Being knowledgeable about current best practices will position you as a strong candidate who can bring fresh ideas to the organisation.
We think you need these skills to ace Digital Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital communications and marketing. Use keywords from the job description, such as 'digital campaign management' and 'SEO tools', to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for horticulture and how your skills can contribute to the organisation's mission. Include specific examples of past campaigns you've managed and their outcomes.
Showcase Your Storytelling Skills: Since storytelling is a key aspect of the role, consider including a brief narrative in your application that illustrates your approach to digital communications and how it has made an impact in previous roles.
Highlight Technical Proficiency: Mention your experience with CMS platforms, Google Analytics, and email marketing tools like Mailchimp. Providing specific examples of how you've used these tools to enhance digital campaigns will strengthen your application.
How to prepare for a job interview at PRWeek UK
✨Showcase Your Digital Expertise
Be prepared to discuss your experience with digital campaign management. Highlight specific campaigns you've worked on, the tools you used, and the measurable outcomes. This will demonstrate your proficiency in areas like SEO, PPC, and social media.
✨Emphasise Storytelling Skills
Since storytelling is a key part of the role, come equipped with examples of how you've used storytelling in your previous work. Share how your narratives have engaged audiences and driven action, particularly in a digital context.
✨Familiarity with Analytics Tools
Make sure you can talk about your experience with Google Analytics and other SEO tools. Be ready to explain how you've used data to inform decisions and improve campaign performance, as this is crucial for the role.
✨Demonstrate Project Management Abilities
Prepare to discuss your project management skills. Provide examples of how you've successfully managed multiple projects simultaneously, met deadlines, and collaborated with teams or freelancers to achieve goals.
