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- Tasks: Create engaging product content and optimise listings to drive online sales.
- Company: Join Portwest, a leading global manufacturer of safety wear and PPE with over 5,100 employees.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration in a dynamic team.
- Why this job: Be part of a mission-driven company and see your work directly impact sales and brand presence.
- Qualifications: 3-5 years in ecommerce content creation; degree in Digital Marketing or related field preferred.
- Other info: Fluency in additional languages is a plus; hands-on experience with Amazon Seller Central is essential.
The predicted salary is between 28800 - 48000 £ per year.
PORTWEST, a leading global manufacturer of safety wear, workwear and PPE is currently seeking applications for the position of Digital Content & Product Marketing Specialist for Ecommerce and Marketplaces based in the Greater Sheffield Area on a full-time permanent basis reporting to the Head of Ecommerce. Founded in 1904, Portwest has become one of the fastest growing workwear companies in the world currently employing over 5,100 staff worldwide. With 1400 styles across more than 20 ranges, we design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities. We’re on a mission to become the world’s most requested PPE and Safety Wear Brand.
JOB SUMMARY: Join Our Team and Drive Ecommerce Success. Ready to take your product marketing and digital content skills to the next level? Join our focused, high-impact team in Greater Sheffield and drive online sales through compelling, conversion-driven content on platforms like Amazon. In this specialised role, you’ll leverage cutting-edge AI tools, collaborate with cross-functional teams, and shape our ecommerce strategy. If you’re passionate about optimising product listings and seeing your work boost sales, this is your chance to shine.
KEY RESPONSIBILITIES:
- Create persuasive product titles, descriptions, and bullet points to boost conversions on Amazon’s B2C and B2B platforms.
- Collaborate with ecommerce, marketing, and design teams to turn complex data into polished, brand-aligned content.
- Use AI tools, platforms like Akeno, and analytics software to optimize product listings and enhance performance.
- Apply SEO techniques (keywords, tags) to keep content competitive and adapt to market trends.
- Run A/B tests, analyse performance metrics, and refine content for maximum impact.
- Lead content for product launches and campaigns, ensuring alignment with sales goals.
REQUIREMENTS:
- 3–5 years in ecommerce content creation or product marketing, preferably with exposure to both B2C and B2B, and a commitment to growing with us long-term.
- Hands-on experience with product platforms (e.g., Amazon Seller Central) and tools like Akeno, Adobe Suite, Helium 10, or similar.
- Exceptional copywriting and editing skills with a knack for brand storytelling.
- Ability to multitask, meet deadlines, and thrive in a fast-paced environment.
- Nice-to-have: Fluency in French, German, Spanish, or Italian.
- Degree in Digital Marketing, Media Communications, Journalism, or a related field—or equivalent real-world expertise.
Ready to Make Your Mark? Apply now and show us how you’ll elevate our product content and presence on Amazon and beyond!
Digital Content & Product Marketing Specialist for Ecommerce and Marketplaces employer: Portwest
Contact Detail:
Portwest Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content & Product Marketing Specialist for Ecommerce and Marketplaces
✨Tip Number 1
Familiarise yourself with the latest trends in ecommerce and digital marketing, especially on platforms like Amazon. Understanding what works in product listings can give you a competitive edge during interviews.
✨Tip Number 2
Showcase your experience with AI tools and analytics software by preparing examples of how you've used them to optimise content in previous roles. This will demonstrate your hands-on expertise and problem-solving skills.
✨Tip Number 3
Network with professionals in the ecommerce space, particularly those who have worked with B2B and B2C platforms. Engaging with industry peers can provide insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare to discuss specific SEO techniques you've implemented in past projects. Being able to articulate your approach to keyword optimisation and A/B testing will highlight your strategic thinking and relevance to the role.
We think you need these skills to ace Digital Content & Product Marketing Specialist for Ecommerce and Marketplaces
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ecommerce content creation and product marketing. Focus on your achievements in boosting online sales and any specific tools you've used, like Amazon Seller Central or Akeno.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role. Mention specific examples of how you've successfully created persuasive product content and collaborated with teams to drive results.
Showcase Your Copywriting Skills: Since exceptional copywriting is crucial for this role, consider including a portfolio or samples of your work that demonstrate your ability to create engaging product titles and descriptions that convert.
Highlight Your Analytical Abilities: Discuss your experience with A/B testing and performance analysis in your application. Provide examples of how you've used data to refine content and improve ecommerce strategies, showcasing your analytical mindset.
How to prepare for a job interview at Portwest
✨Showcase Your Content Skills
Prepare to discuss specific examples of your previous work in ecommerce content creation. Highlight how your persuasive product titles and descriptions have driven conversions, especially on platforms like Amazon.
✨Familiarise Yourself with AI Tools
Since the role involves using cutting-edge AI tools, make sure you understand how they work. Be ready to explain how you've used similar tools in the past to optimise product listings and enhance performance.
✨Demonstrate Your SEO Knowledge
Brush up on SEO techniques relevant to ecommerce. Be prepared to discuss how you've applied keywords and tags to keep content competitive and adapt to market trends in your previous roles.
✨Prepare for Collaboration Questions
This position requires collaboration with various teams. Think of examples where you've successfully worked with cross-functional teams to turn complex data into polished content, and be ready to share these experiences.
