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- Tasks: Manage marketing podcasts, blogs, and web content while ensuring quality standards.
- Company: Join Ballard Spahr, a leading national law firm with a supportive culture.
- Benefits: Enjoy hybrid work, competitive salary, and a comprehensive benefits package including health and retirement plans.
- Why this job: Be part of an innovative team making impactful contributions in legal marketing.
- Qualifications: 2-4 years of marketing experience, strong communication skills, and attention to detail required.
- Other info: Flexible hours and opportunities for professional development await you!
The predicted salary is between 42000 - 49000 £ per year.
Department: Marketing/Communications
About Us: Ballard Spahr is a renowned national law firm with more than 750 lawyers across 18 offices in the United States. A career at Ballard Spahr offers a diverse group of mentors, colleagues, and friends, and strong leadership that provides support and encouragement for career growth.
This position is part of a small, hands-on collaborative team that reports to the Marketing Technology Manager. The primary responsibilities include administering and producing marketing podcasts while managing related web-based marketing solutions such as blogs, microsites, and website systems. The Coordinator will be responsible for formatting and sending electronic communications using the Firm's email campaign management system, Vuture. They will also post communication-related content to the website using the Firm's content management system, Sitecore. Additionally, the Coordinator will support each system to ensure adherence to standards that promote content quality and best practices. Data systems involved include, but are not limited to, CRM (DealCloud), CMS (Sitecore), and NetDocs. The Coordinator will collaborate with the Marketing Technology team to develop in-depth analytics related to marketing technology systems, which will assist attorneys and marketing professionals in formulating effective business development. This position is hybrid and offers a work schedule of 3 days a week in the office.
Why Join Us?
- Innovative Work Environment: Become part of a forward-thinking firm that enjoys substantial support and visibility from the firm's executive leadership.
- Professional Development: Take advantage of continuous learning opportunities and avenues for career growth.
- Inclusion: Join a Business Resource Group and share cultural, experiential, or job-related interests, experiences, and/or backgrounds.
- Impactful Contributions: Play a pivotal role in developing industry-leading solutions that make a significant difference in legal practice and client service.
Your Role:
As a Digital Marketing Coordinator within our Marketing team, your responsibilities include, but are not limited to:
- Administration of Marketing Technology: Focuses on the administration of technology related to electronic external and internal marketing communications generated by the firm.
- Podcast Production and Administration: Collaborates with the business development team and attorneys to develop ideas for new podcast episodes, and provides technical support during recordings.
- Blog Development: Works with business development managers and blog developers to build blogs; develops best practices, training curriculum, and resources for attorneys to maintain their own blogs.
What We're Looking For:
- Growth Mindset: Self-motivated with a passion for continuous learning and problem-solving.
- Communication: Strong verbal and written communication abilities.
- Detail-Oriented: Keen attention to detail with the ability to manage multiple priorities and deadlines independently.
Required Experience:
- College or technical training required. Must have 2-4 years of marketing experience, advanced use of Excel and data manipulation, and a general understanding of CRM and databases.
- Knowledge of HTML, CMS, SharePoint and experience with podcasting is a plus.
- Excellent research and analytical skills using the firm's internal and external sources.
- Must be very detail-oriented and organized with a focus on sustaining a high level of quality and consistency at all times.
- Ability to communicate effectively with attorneys, administrative assistants, and marketing colleagues.
- Excellent oral and written communication skills.
- Must be able to work in a fast-paced environment and multi-task projects.
- Flexibility to work overtime to complete necessary and time-sensitive tasks.
Ballard Spahr offers an excellent benefits package that includes medical, fertility benefits, travel and lodging expenses, prescription drug, dental, and vision coverage; life insurance, short and long-term disability; 401(k) retirement savings plan with a firm contribution and match; and a generous paid time off program. Additional benefits provided are health care and dependent care flexible spending accounts, and a health savings account; paid parental leave, firm subsidized emergency child and elder care services; family and medical leave; employee assistance program; and a pre-tax transportation program. Time worked in excess of 40 hours per week will be paid at time and one half of the hourly rate. The salary range for this position is from $60,000 - $70,000 depending upon experience and location.
Ready to Grow with Us? If you are ready to play a vital role in the Firm's success, we encourage you to apply and be a part of our commitment to excellence.
At Ballard Spahr, we believe that our skills, perspectives, and backgrounds drive innovation and excellence, while our unique culture fosters collaboration and success. Our culture of thriving together forms the cornerstone of how we deliver exceptional service and position our firm for a strong future. We welcome and encourage applicants from all backgrounds to apply.
Ballard Spahr is an equal opportunity employer. We offer equal consideration to all qualified applicants, regardless of race, ethnicity, religion, age, national origin, handicap or disability, citizenship, sex, pregnancy, childbirth or related medical condition, sexual orientation, gender identity and expression, transgender status, sex stereotyping, genetic information, ancestry, veteran status or any other category protected by applicable law.
The firm is not accepting resumes from search firms for this position.
Digital Marketing Coordinator employer: Ballard Spahr LLP
Contact Detail:
Ballard Spahr LLP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Coordinator
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, such as Vuture for email campaigns and Sitecore for content management. Having hands-on experience or even a basic understanding of these platforms can set you apart during discussions.
✨Tip Number 2
Showcase your podcasting skills by preparing a portfolio of any previous work you've done in this area. If you haven't produced podcasts before, consider creating a short sample episode to demonstrate your ability to manage and produce engaging audio content.
✨Tip Number 3
Network with professionals in the legal marketing field, especially those who have experience with firms similar to Ballard Spahr. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss how you can contribute to the firm's growth mindset. Think of examples from your past experiences where you've demonstrated self-motivation, problem-solving, and continuous learning, as these qualities are highly valued in this role.
We think you need these skills to ace Digital Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in digital marketing and podcast production. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention your experience with CRM systems, content management, and any relevant technical skills like HTML or data analysis.
Showcase Your Communication Skills: Since strong communication is key for this role, provide examples in your application that demonstrate your verbal and written communication abilities. Consider including a brief anecdote about a successful project where you collaborated with others.
Highlight Your Detail Orientation: Emphasise your attention to detail in your application. You could mention specific instances where your meticulousness led to successful outcomes, particularly in managing multiple projects or meeting tight deadlines.
How to prepare for a job interview at Ballard Spahr LLP
✨Showcase Your Digital Marketing Skills
Make sure to highlight your experience with digital marketing tools and platforms, especially those mentioned in the job description like CRM systems and content management systems. Be prepared to discuss specific projects where you've successfully used these tools.
✨Prepare for Podcast Production Questions
Since podcast production is a key responsibility, be ready to talk about any relevant experience you have. Discuss how you've contributed to podcast episodes in the past, including idea generation, technical support, or editing.
✨Demonstrate Your Attention to Detail
Given the emphasis on detail orientation in the role, prepare examples that showcase your ability to manage multiple priorities while maintaining high quality. You might want to share a situation where your attention to detail made a significant impact.
✨Emphasise Your Communication Skills
Strong communication is crucial for this role. Be ready to provide examples of how you've effectively communicated with various stakeholders, such as attorneys or team members, and how this has contributed to successful project outcomes.
