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- Tasks: Lead global marketing strategies and oversee brand growth initiatives.
- Company: V&C Associates partners with global brands to drive impactful marketing.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and innovation.
- Why this job: Join a vibrant team shaping a well-known brand's future and making a global impact.
- Qualifications: Experience in senior marketing roles, strong leadership, and digital marketing expertise required.
- Other info: Ideal for creative thinkers eager to influence brand direction and engage with a young audience.
The predicted salary is between 36000 - 60000 £ per year.
V&C Associates are an executive search organisation working with Global Brands and we are recruiting a Head of Global Brand Marketing to drive the brand through its next growth development.
Key Responsibilities
- Strategic Leadership & Brand Growth Engagement: Develop and implement a global marketing strategy that aligns with the business goals, revenue targets, and brand positioning. Oversee all aspects of marketing on a global scale, ensuring cohesion in brand messaging and market expansion strategies. Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making. Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans. Ensure a unified brand experience across all touchpoints.
- Digital & Performance Marketing: Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention. Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms.
- PR, Events & Partnerships: Drive high-impact PR and media strategies, securing global press coverage and increasing brand visibility. Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement. Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility. Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning.
- Creative, Brand Direction and Influence: Define and refine the brand's identity, tone of voice, and visual storytelling, ensuring alignment across all channels. Create and oversee influencer collaborations. Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms. Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media.
- Data-Driven Decision Making: Utilise data analytics, insights, and consumer behaviour research to optimize marketing strategies. Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly. Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact.
- Leadership & Team Development: Lead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making. Oversee the growth and structuring of the marketing teams to support business objectives. Provide mentorship and career development opportunities to team members, ensuring long-term success. Lead a culture of excellence, collaboration, and results-driven execution.
Skills and Requirements:
- Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand.
- Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations.
- Exceptional leadership skills with a track record of developing high-performing teams.
- Excellent communication, presentation, and stakeholder management skills.
- Innovative and creative thinker, able to push boundaries while maintaining brand integrity.
- Strong understanding of global market dynamics, with experience scaling brands internationally.
Digital Marketing & Promotion Officer employer: V&C
Contact Detail:
V&C Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & Promotion Officer
✨Tip Number 1
Network with professionals in the digital marketing space, especially those who have experience with global brands. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in brand marketing.
✨Tip Number 2
Showcase your understanding of data-driven marketing by discussing specific metrics you've improved in past roles. Be prepared to share examples of how you've used analytics to drive successful campaigns, as this is crucial for the role.
✨Tip Number 3
Familiarise yourself with the brand's current marketing strategies and identify areas for improvement. This will not only demonstrate your initiative but also give you a solid foundation for discussing your vision during interviews.
✨Tip Number 4
Prepare to discuss your leadership style and how you've developed high-performing teams in the past. Highlight any mentorship experiences and how you've fostered creativity and innovation within your teams.
We think you need these skills to ace Digital Marketing & Promotion Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and brand growth. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your strategic vision for global marketing. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Data-Driven Success: Include examples of how you've used data analytics to drive marketing decisions in past roles. Highlight key performance metrics you've improved, such as customer acquisition costs or engagement rates.
Demonstrate Leadership Experience: Emphasise your leadership skills by providing examples of how you've developed high-performing teams. Discuss your approach to mentoring and fostering creativity within your team.
How to prepare for a job interview at V&C
✨Showcase Your Strategic Vision
Be prepared to discuss your approach to developing and implementing a global marketing strategy. Highlight any past experiences where you've successfully aligned marketing goals with business objectives, and be ready to share specific examples of how you identified growth opportunities.
✨Demonstrate Data-Driven Decision Making
Since the role requires utilising data analytics for optimising marketing strategies, come equipped with examples of how you've used data to drive decisions in previous roles. Discuss key performance metrics you've monitored and how they influenced your marketing spend.
✨Highlight Your Leadership Skills
This position involves leading a high-performing marketing team, so be ready to talk about your leadership style. Share experiences where you've developed teams, fostered creativity, and driven results, as well as how you handle mentorship and career development.
✨Prepare for Creative Discussions
As the role involves overseeing creative direction and brand identity, think about how you can contribute creatively. Be prepared to discuss your experience with visual storytelling and any successful campaigns you've led that demonstrate your innovative thinking.
