SDR (Permanent)

SDR (Permanent)

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Join us as an SDR to shape our sales strategy and engage with enterprise retail clients.
  • Company: We're a VC-backed start-up revolutionising retail engagement with AI-powered solutions.
  • Benefits: Enjoy a competitive salary, hybrid work options, and the chance to make a real impact.
  • Why this job: Be part of a dynamic team, co-create strategies, and explore AI's potential in sales.
  • Qualifications: Minimum 2 years in B2B sales, ideally in AI/SaaS or enterprise retail.
  • Other info: We value diversity and encourage applications from under-represented groups.

The predicted salary is between 36000 - 60000 £ per year.

We’re talent matchmakers - connecting top talent with environments where they’ll thrive.

Location: London, Hybrid (Paddington)

Are you an SDR with a passion for AI-powered conversational commerce and a hunger for ownership and impact? We’re hiring on behalf of a VC-backed start-up transforming enterprise retail engagement through cutting-edge AI. As an early-stage SDR, you will co-create a repeatable playbook and play a pivotal role in shaping the company’s go-to-market strategy. Reporting directly to the CEO, this high-impact position demands strong business acumen, a consultative approach, and proven experience in B2B sales, ideally within AI/SaaS conversational commerce with enterprise or retail clients.

As the Sales Development Representative, your role will involve:

  • Strategic Account Targeting: Identifying mid-market and enterprise retail accounts with stakeholders;
  • Multi-Channel Outreach: Developing and executing personalised outreach strategies via LinkedIn, email, and cold calls using tools like HubSpot, Apollo, Clay, and Instantly.
  • Expanding account relationships to include higher-level decision makers and champions. Key personas include CRM Directors, Marketing Directors, Customer Experience Directors, and Omnichannel/E-commerce Directors.
  • Qualifying leads, supporting pipeline progression with tailored messaging and timely touchpoints, and handing off sales-ready opportunities to Account Executives.
  • Sales Playbook Creation: Partnering with the CEO and senior leadership to document and refine a scalable, data-driven outreach playbook.

They seek a strategic, creative thinker with strong sales expertise.

Experience: Minimum 2 years in a B2B SDR or BDR role, with a proven track record of meeting or exceeding activity, pipeline, and conversion targets, preferably within AI/SaaS conversational commerce or enterprise retail.

Sales Expertise: Familiarity with selling SaaS to enterprise or retail clients;

Analytical & Creative Mindset: Ability to design, execute, and analyse personalised outreach experiments for continuous optimisation.

Hands-on experience with HubSpot or Salesforce, Apollo or Outreach, Clay or LinkedIn Sales Navigator.

Eagerness to co-build a scalable sales playbook, iterate rapidly, and explore AI’s potential in SaaS.

Competitive Compensation: £45-50,000k base salary, £20,000 OTE

This is an extraordinary opportunity to join a fast-growing start-up at a pivotal stage. You’ll work closely with a small, high-impact team to shape the future of enterprise retail engagement. We are keen to help our clients develop workforce representation from currently under-represented groups, including Black, Asian and Minority Ethnic (BAME) communities; Lesbian, Gay, Bi and Trans (LGBT) people and those living with physical, mental and/or sensory disability.

SDR (Permanent) employer: ReCulture

Join a dynamic and innovative start-up in the heart of London, where your contributions as a Sales Development Representative will directly influence the future of enterprise retail engagement. With a strong focus on employee growth, we offer competitive compensation, a collaborative work culture, and the unique opportunity to co-create a scalable sales playbook alongside our CEO. Embrace the chance to thrive in a hybrid environment that values diversity and inclusion, while working with cutting-edge AI technology to make a meaningful impact.
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Contact Detail:

ReCulture Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land SDR (Permanent)

✨Tip Number 1

Familiarise yourself with the latest trends in AI-powered conversational commerce. Understanding the nuances of this field will not only help you during interviews but also demonstrate your genuine interest and passion for the role.

✨Tip Number 2

Network strategically on LinkedIn by connecting with professionals in the AI and retail sectors. Engaging with their content and participating in discussions can help you get noticed and may even lead to referrals.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully targeted and engaged enterprise clients in previous roles. Highlighting your consultative approach and ability to build relationships will set you apart from other candidates.

✨Tip Number 4

Showcase your analytical skills by being ready to discuss how you've used data to optimise outreach strategies in the past. This will align well with the company's focus on creating a data-driven sales playbook.

We think you need these skills to ace SDR (Permanent)

B2B Sales Experience
Consultative Selling
Account Targeting
Lead Qualification
Multi-Channel Outreach
Personalised Messaging
Sales Playbook Development
Data Analysis
HubSpot Proficiency
Salesforce Proficiency
Cold Calling Skills
Strategic Thinking
Creativity in Outreach
Stakeholder Engagement
Understanding of AI/SaaS

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, particularly within AI/SaaS conversational commerce. Use specific metrics to demonstrate how you've met or exceeded targets in previous roles.

Craft a Compelling Cover Letter: In your cover letter, express your passion for AI-powered solutions and your eagerness to contribute to the company's growth. Mention your understanding of the retail sector and how your skills align with their needs.

Showcase Your Skills: Emphasise your familiarity with tools like HubSpot, Apollo, and LinkedIn Sales Navigator. Provide examples of how you've used these tools to drive successful outreach strategies in past roles.

Demonstrate Strategic Thinking: Highlight any experience you have in creating or refining sales playbooks. Discuss your analytical mindset and how you've used data to optimise outreach efforts in previous positions.

How to prepare for a job interview at ReCulture

✨Understand the Company and Its Vision

Before your interview, take the time to research the company’s mission and how they are transforming enterprise retail with AI. This will not only show your genuine interest but also help you align your answers with their goals.

✨Showcase Your Sales Experience

Be prepared to discuss your previous B2B sales experience in detail. Highlight specific examples where you met or exceeded targets, especially in AI/SaaS or retail environments, as this will demonstrate your capability for the role.

✨Prepare for Role-Specific Scenarios

Think about how you would approach strategic account targeting and multi-channel outreach. Prepare to discuss your strategies for identifying key decision-makers and how you would tailor your messaging to engage them effectively.

✨Demonstrate Analytical and Creative Thinking

Since the role involves creating a sales playbook and optimising outreach strategies, be ready to share examples of how you've used data to inform your decisions and any creative approaches you've taken in past roles.

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