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For Companies At a Glance
- Tasks: Lead CRM campaigns, optimise customer journeys, and analyse engagement metrics.
- Company: Join a fast-growing, premium D2C fashion brand focused on customer engagement.
- Benefits: Enjoy 25 days holiday, private healthcare, and discounts on products.
- Why this job: Make an impact in a creative environment while enhancing customer experiences.
- Qualifications: 3+ years in CRM or lifecycle marketing with strong e-commerce experience required.
- Other info: Hybrid role based in Central London with opportunities for team travel.
The predicted salary is between 32000 - 48000 £ per year.
Department: E-commerce
Location: Central London / Hybrid
Up to £40k
About the Company
We are recruiting for a high-growth, premium D2C ecommerce fashion brand. The business is expanding its CRM team to support long-term customer engagement across its ecommerce offerings.
The Role
This is a hands-on and strategic CRM Manager role, ideal for someone with at least three years of experience in CRM or lifecycle marketing roles. You’ll own and execute campaigns that span welcome journeys, post-purchase flows, and ongoing engagement, using Klaviyo and Shopify to manage, personalise and optimise all CRM activity. You’ll be responsible for growing customer retention and loyalty through intelligent, data-led campaigns. The role spans email, SMS, and first-party data strategy, supporting both premium product sales and high-value service/event participation.
Key Responsibilities
- Build and manage a first-party data strategy, evolving the CRM database into a core brand asset
- Create and optimise automated customer lifecycle journeys – including welcome, cross-sell, loyalty, and win-back flows
- Deliver campaign and always-on communications via email and SMS using Klaviyo
- Segment audiences using Shopify data to create personalised communications based on behaviour and intent
- Craft messaging that supports both technical product details and emotive storytelling
- Collaborate across e-commerce, creative, product, and experiential teams for joined-up delivery
- Manage the CRM calendar to align with product launches, customer journeys, and marketing moments
- Run A/B testing and continually refine strategy based on campaign performance
- Analyse metrics and report on engagement, retention, and customer lifetime value
- Ensure GDPR compliance and best practice in data handling
- Support the wider marketing and CX teams as needed
About You
You’re a commercially minded CRM specialist with a passion for creating meaningful customer experiences. You’re just as comfortable interpreting data as you are crafting copy, and you thrive in premium, purpose-led environments. You’re confident building CRM programmes from the ground up and want to make your mark within a growing, creative brand.
Experience Required
- 3+ years’ experience in CRM, email, or lifecycle marketing
- Strong track record in ecommerce or direct-to-consumer roles
- Experience balancing product-based campaigns with longer-term engagement strategies
- History of building customer journeys, segmentation strategies, and optimising lifecycle flows
- Experience working in fast-paced or scaling environments
- Cross-functional collaboration with brand, ecommerce, product and creative teams
- Demonstrable ownership of campaign KPIs, data strategy, or CRM calendar
Tools & Knowledge
- Advanced experience with Klaviyo (automations, segmentation, testing, analytics)
- Proficient with Shopify data and using it for behavioural segmentation
- Working knowledge of GDPR, deliverability best practice, and opt-in data management
- Bonus: exposure to Zendesk or similar CX platforms
Skills & Strengths
- Strategic mindset with strong technical CRM foundation
- Data literate – able to analyse performance and optimise based on results
- Confident working across physical product and experience-led customer journeys
- Able to develop emotionally resonant, insight-led messaging
- Comfortable managing budgets, calendars, and multichannel campaigns
- Highly collaborative, proactive, and commercially aware
- Passion for brand storytelling, customer behaviour, and purpose-driven businesses
Benefits
- 25 days holiday, with increases based on tenure
- Option to purchase additional holiday days
- Private healthcare
- Enhanced maternity and paternity pay
- Company sick pay and pension contribution
- Group Life Assurance (3x salary)
- Employee Assistance Programme and Virtual GP access
- Annual product allowance and staff discount
- Friends and family discount
- Some travel to Europe on team away days!
Email Marketing Specialist employer: Ruby Magpie
Contact Detail:
Ruby Magpie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist
✨Tip Number 1
Familiarise yourself with Klaviyo and Shopify, as these are essential tools for the role. Consider taking online courses or tutorials to enhance your skills in automating campaigns and segmenting audiences effectively.
✨Tip Number 2
Showcase your experience in building customer journeys and lifecycle flows by preparing specific examples from your past roles. Be ready to discuss how you’ve used data to optimise campaigns and improve customer retention.
✨Tip Number 3
Network with professionals in the e-commerce and CRM space. Attend industry events or webinars to connect with others and gain insights into current trends and best practices that can set you apart in your application.
✨Tip Number 4
Prepare to discuss your approach to A/B testing and how you've used metrics to refine strategies in previous roles. Being able to articulate your analytical mindset will demonstrate your fit for a data-driven environment.
We think you need these skills to ace Email Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, email marketing, and lifecycle strategies. Use specific examples that demonstrate your success in managing campaigns and improving customer retention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for creating meaningful customer experiences. Mention your familiarity with Klaviyo and Shopify, and how you can leverage these tools to enhance the brand's CRM efforts.
Showcase Data Literacy: Emphasise your ability to analyse data and optimise campaigns based on performance metrics. Provide examples of how you've used data to inform your CRM strategies and improve engagement.
Highlight Collaboration Skills: Since the role involves working across various teams, mention any past experiences where you collaborated with creative, product, or e-commerce teams. This will show your ability to work in a cross-functional environment.
How to prepare for a job interview at Ruby Magpie
✨Know Your Tools
Make sure you're well-versed in Klaviyo and Shopify, as these are crucial for the role. Be prepared to discuss how you've used these tools in past campaigns and any specific features you find particularly useful.
✨Showcase Your Data Skills
Since the role involves a lot of data analysis, come ready to talk about how you've used data to drive decisions in your previous roles. Highlight any A/B testing you've conducted and the results you achieved.
✨Craft a Compelling Narrative
The company values emotive storytelling, so think about how you can weave this into your interview responses. Prepare examples of how you've created engaging messaging that resonates with customers.
✨Demonstrate Collaboration
This role requires working across various teams, so be ready to share experiences where you've successfully collaborated with others. Discuss how you’ve aligned CRM strategies with broader marketing goals.
