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For Companies At a Glance
- Tasks: Lead data strategy for major retail clients and optimise marketing performance.
- Company: Join a leading global media agency focused on consultancy and marketing transformation.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving innovation and client success in marketing.
- Qualifications: Experience in data strategy, CRM, and familiarity with tools like Adobe and Salesforce required.
- Other info: Engage in thought leadership and contribute to business development initiatives.
The predicted salary is between 52000 - 78000 £ per year.
We’re thrilled to be partnering with a leading global media agency to help grow their Consultancy and Marketing Transformation Division. This is a rare opportunity for a highly strategic, analytically minded, and martech-savvy professional to step into a Marketing Strategy Consultant role that blends client strategy, platform innovation, and data-driven marketing.
The Role
You will act as a data strategy partner and consultant, working 50% of your time with a major retail brand, and 50% across another prestigious account (details to follow). You’ll be joining a tight-knit team of 3 in a hands-on, client-facing role where you’ll own and evolve customer data strategies, segmentations, and analytics implementation – helping brands drive engagement and measurable growth.
This is ideal for someone with a strong grasp of customer data platforms (CDPs), CRM strategy, analytics, and marketing tech ecosystems like Adobe, GA4, or Salesforce, who enjoys turning complexity into clarity for clients.
Key Responsibilities
- Lead the development and implementation of a unified data strategy for a major retail client
- Own customer segmentation, analytics frameworks, and measurement methodologies
- Partner with stakeholders to define and activate audience strategies across brands
- Leverage platforms such as GA4, Adobe Analytics, CDPs, and CRM tools to inform and optimise marketing performance
- Design data activation roadmaps, campaign playbooks, and customer journey maps
- Act as a trusted consultant, collaborating cross-functionally with media, marketing, analytics, and tech teams
- Contribute to the broader consultancy division and engage in innovation and thought leadership
- Support business development and pitch processes as needed
About You
- Proven background in data strategy, CRM, and martech
- Comfortable working with Adobe, Salesforce, GA4, and customer data platforms
- Confident translating business challenges into data solutions, frameworks, and actionable plans
- Strong communicator with a consultative mindset and the ability to simplify technical concepts
- Passionate about innovation and client success, with a strategic lens on customer engagement
- Familiar with data privacy practices (e.g., GDPR) and ethical data use
- Experience in or alongside media agencies or consulting environments
- Exposure to cloud-based data ecosystems (e.g., AWS, Azure, GCP)
Apply now or reach out to kat@thedatagals.co.uk – to learn more.
Contact Detail:
The Data Gals | by AI Connect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategy Consultant
✨Tip Number 1
Familiarise yourself with the latest trends in data strategy and martech. Understanding how platforms like Adobe, GA4, and Salesforce are evolving will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the marketing consultancy space. Attend industry events or webinars to connect with people who can provide insights into the role and potentially refer you.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully implemented data strategies or improved client engagement. Real-world examples will showcase your expertise and problem-solving skills.
✨Tip Number 4
Stay updated on data privacy regulations like GDPR. Being knowledgeable about ethical data use will demonstrate your commitment to responsible marketing practices, which is crucial for this role.
We think you need these skills to ace Marketing Strategy Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data strategy, CRM, and martech. Use specific examples that demonstrate your ability to translate business challenges into data solutions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for innovation and client success. Mention your familiarity with tools like Adobe, GA4, and Salesforce, and how you can leverage these to drive engagement for clients.
Showcase Your Analytical Skills: Provide concrete examples of how you've developed and implemented data strategies in previous roles. Highlight any experience with customer segmentation and analytics frameworks to show your analytical mindset.
Demonstrate Communication Skills: Since the role requires strong communication abilities, include instances where you've simplified complex technical concepts for clients or stakeholders. This will showcase your consultative mindset and ability to collaborate effectively.
How to prepare for a job interview at The Data Gals | by AI Connect
✨Showcase Your Analytical Skills
As a Marketing Strategy Consultant, you'll need to demonstrate your analytical mindset. Prepare examples of how you've used data to drive marketing strategies in the past, particularly with tools like GA4 or Adobe Analytics.
✨Understand the Client's Needs
Research the major retail brand you'll be working with. Understand their market position, challenges, and opportunities. This will help you tailor your responses and show that you're already thinking about how to add value.
✨Communicate Clearly
You'll be translating complex data into actionable insights for clients. Practice explaining technical concepts in simple terms. This will showcase your strong communication skills and consultative mindset.
✨Demonstrate Your Passion for Innovation
The role requires a passion for innovation and client success. Be prepared to discuss recent trends in marketing technology and how they can be leveraged to enhance customer engagement and drive growth.
