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For Companies At a Glance
- Tasks: Lead data strategy for major retail clients and optimise marketing performance.
- Company: Join a leading global media agency focused on consultancy and marketing transformation.
- Benefits: Enjoy hybrid work options and a competitive salary package.
- Why this job: Be part of a dynamic team driving innovation and client success in marketing.
- Qualifications: Experience in data strategy, CRM, and martech tools like Adobe and Salesforce required.
- Other info: Opportunity to engage in thought leadership and business development.
The predicted salary is between 52000 - 68000 £ per year.
We’re thrilled to be partnering with a leading global media agency to help grow their Consultancy and Marketing Transformation Division. This is a rare opportunity for a highly strategic, analytically minded, and martech-savvy professional to step into a Marketing Strategy Consultant role that blends client strategy, platform innovation, and data-driven marketing.
The Role
You will act as a data strategy partner and consultant, working 50% of your time with a major retail brand, and 50% across another prestigious account (details to follow). You’ll be joining a tight-knit team of 3 in a hands-on, client-facing role where you’ll own and evolve customer data strategies, segmentations, and analytics implementation – helping brands drive engagement and measurable growth.
This is ideal for someone with a strong grasp of customer data platforms (CDPs), CRM strategy, analytics, and marketing tech ecosystems like Adobe, GA4, or Salesforce, who enjoys turning complexity into clarity for clients.
Key Responsibilities
- Lead the development and implementation of a unified data strategy for a major retail client
- Own customer segmentation, analytics frameworks, and measurement methodologies
- Partner with stakeholders to define and activate audience strategies across brands
- Leverage platforms such as GA4, Adobe Analytics, CDPs, and CRM tools to inform and optimise marketing performance
- Design data activation roadmaps, campaign playbooks, and customer journey maps
- Act as a trusted consultant, collaborating cross-functionally with media, marketing, analytics, and tech teams
- Contribute to the broader consultancy division and engage in innovation and thought leadership
- Support business development and pitch processes as needed
About You
- Proven background in data strategy, CRM, and martech
- Comfortable working with Adobe, Salesforce, GA4, and customer data platforms
- Confident translating business challenges into data solutions, frameworks, and actionable plans
- Strong communicator with a consultative mindset and the ability to simplify technical concepts
- Passionate about innovation and client success, with a strategic lens on customer engagement
- Familiar with data privacy practices (e.g., GDPR) and ethical data use
- Experience in or alongside media agencies or consulting environments
- Exposure to cloud-based data ecosystems (e.g., AWS, Azure, GCP)
Apply now or reach out to kat@thedatagals.co.uk – to learn more.
Contact Detail:
The Data Gals | by AI Connect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategy Consultant
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Adobe Analytics, GA4, and Salesforce. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Network with professionals in the marketing consultancy space, especially those who work with data strategies. Engaging in conversations on platforms like LinkedIn can help you gain insights and potentially get referrals.
✨Tip Number 3
Prepare to discuss real-world examples of how you've successfully implemented data strategies in previous roles. Being able to articulate your thought process and results will demonstrate your capability to potential employers.
✨Tip Number 4
Stay updated on the latest trends in martech and data privacy practices, particularly GDPR. Showing that you're knowledgeable about current issues and innovations in the field can set you apart from other candidates.
We think you need these skills to ace Marketing Strategy Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data strategy, CRM, and martech. Use specific examples that demonstrate your ability to work with platforms like Adobe, GA4, and Salesforce.
Craft a Compelling Cover Letter: In your cover letter, express your passion for innovation and client success. Discuss how your background aligns with the responsibilities of the Marketing Strategy Consultant role and how you can contribute to the consultancy division.
Showcase Your Analytical Skills: Provide concrete examples of how you've developed and implemented data strategies in previous roles. Highlight your experience with customer segmentation and analytics frameworks to demonstrate your analytical mindset.
Research the Company: Familiarise yourself with the global media agency's values, recent projects, and their approach to marketing transformation. This knowledge will help you tailor your application and prepare for potential interviews.
How to prepare for a job interview at The Data Gals | by AI Connect
✨Showcase Your Analytical Skills
As a Marketing Strategy Consultant, you'll need to demonstrate your analytical mindset. Prepare examples of how you've used data to drive marketing strategies in the past. Be ready to discuss specific tools like GA4 or Adobe Analytics that you've worked with.
✨Understand the Client's Needs
Research the major retail brand you'll be working with and understand their market position and challenges. This will help you tailor your responses during the interview and show that you're proactive about understanding client needs.
✨Communicate Clearly
You'll be expected to simplify complex data concepts for clients. Practice explaining your previous projects in a straightforward manner, focusing on how your strategies led to measurable growth. This will highlight your strong communication skills.
✨Demonstrate Your Passion for Innovation
The role requires a passion for innovation and client success. Be prepared to discuss any new trends in marketing technology or data strategy that excite you, and how you envision applying them in your work.
