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- Tasks: Lead and optimise global paid media campaigns across major platforms.
- Company: Join an innovative, sustainable materials business listed on the London Stock Exchange.
- Benefits: Enjoy a hybrid work setup, competitive salary, and career growth opportunities.
- Why this job: Make a real impact in a fast-paced, purpose-driven environment with a supportive team.
- Qualifications: Experience in paid media management and strong performance marketing strategy skills required.
- Other info: Global experience, especially in EU and US markets, is a plus.
The predicted salary is between 43000 - 58000 £ per year.
Salary - £50,000 - £55,000 base
Location - Hybrid, 3 days in office, central London
We’re working with an innovative, pioneering business in the sustainable materials industry. They are a growing global business that is listed on the London Stock Exchange with ambitious plans. They’re looking for a Performance Marketing Specialist to lead Paid Media across key markets. This is a hands-on, strategic role for someone who loves turning data into action. The right person will be results-driven, comfortable engaging with senior stakeholders, and excited by the opportunity to make a visible impact in a fast-moving, purpose-led business.
You will:
- Lead the setup, execution, and optimisation of global paid media campaigns across Google Ads, Meta, and Bing.
- Craft strategic, data-driven approaches to drive performance across both paid and organic search.
- Use A/B testing, keyword research, and audience insights to maximise ROI.
- Monitor, analyse, and report on campaign performance – and use insights to fuel continuous improvement.
- Manage an external SEO agency and play a key role in implementing best practices and contributing to technical SEO fixes alongside the digital and development teams.
- Spot trends, test new ideas, and bring innovation into the mix, from new platforms to smarter targeting tactics.
You’ll have:
- Proven experience in paid media campaign management across platforms (Google Ads, Meta, Bing).
- Strong understanding of performance marketing strategy and the tools to execute it.
- Nice to have, a good working knowledge of SEO fundamentals, from keyword research to on-page optimisation and technical fixes.
- Experience using platforms like Google Analytics, Google Ads Manager, SEMrush (or similar) to inform and refine your work.
- Confident communication skills and the ability to translate complex data into clear reports.
- A proactive, curious mindset and a desire to test, learn, and iterate.
- Global experience is ideal, particularly working in the EU and US markets.
Why apply?
- Join a forward-thinking company with sustainability at its core.
- Shape and grow a key performance function within a supportive and ambitious digital team.
- Enjoy a hybrid working setup tailored to your needs.
- Competitive salary and benefits – with room to grow your career in a business that’s growing globally.
Performance Marketing Specialist (City of London) employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist (City of London)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in paid media. This will not only help you understand the landscape but also allow you to engage in meaningful conversations with the team during interviews.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share your approach to A/B testing and how you used data to drive decisions, as this role heavily focuses on turning data into actionable insights.
✨Tip Number 3
Showcase your understanding of SEO fundamentals, even if it's not a primary focus of the role. Being able to discuss how SEO and paid media can work together will demonstrate your holistic approach to digital marketing.
✨Tip Number 4
Research the company’s sustainability initiatives and be prepared to discuss how your role as a Performance Marketing Specialist can contribute to their mission. This shows your alignment with their values and your enthusiasm for the position.
We think you need these skills to ace Performance Marketing Specialist (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid media campaign management, particularly with platforms like Google Ads, Meta, and Bing. Use specific examples that demonstrate your ability to drive performance and optimise campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and sustainability. Mention how your skills align with the company's goals and how you can contribute to their ambitious plans in the sustainable materials industry.
Showcase Data-Driven Achievements: When detailing your previous roles, focus on quantifiable achievements. For instance, mention how you maximised ROI through A/B testing or improved campaign performance using data analysis. This will demonstrate your results-driven approach.
Prepare for Potential Questions: Think about how you would explain complex data insights in simple terms, as this is crucial for engaging with senior stakeholders. Be ready to discuss your experience with SEO fundamentals and how you've implemented best practices in past roles.
How to prepare for a job interview at Cranberry Panda
✨Showcase Your Data Skills
As a Performance Marketing Specialist, your ability to turn data into actionable insights is crucial. Be prepared to discuss specific examples of how you've used data analysis to optimise campaigns and improve ROI in previous roles.
✨Demonstrate Your Strategic Thinking
This role requires a strategic mindset. During the interview, highlight your experience in crafting data-driven marketing strategies. Discuss how you approach campaign planning and execution, and be ready to share any successful strategies you've implemented.
✨Engage with Stakeholders
Since you'll be working closely with senior stakeholders, it's important to demonstrate your communication skills. Prepare to explain complex data in simple terms and show how you've successfully collaborated with different teams in the past.
✨Stay Updated on Industry Trends
The performance marketing landscape is always evolving. Show your passion for the industry by discussing recent trends or innovations you've noticed. This will demonstrate your proactive mindset and eagerness to bring fresh ideas to the table.
