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For Companies At a Glance
- Tasks: Lead our brand reputation in personal finance media and create engaging content.
- Company: Join Rathbones, a trusted name in wealth management with a commitment to responsible investing.
- Benefits: Enjoy a diverse and inclusive workplace with opportunities for growth and meaningful work.
- Why this job: Be part of a passionate team that values integrity and client service while making a social impact.
- Qualifications: Ideal candidates are journalists with personal finance experience and excellent writing skills.
- Other info: We encourage applications from all backgrounds and value diverse perspectives.
The predicted salary is between 43200 - 72000 £ per year.
Rathbones provides individual investment and wealth management services for private clients, charities, trustees and professional partners. We have been trusted for generations to manage and preserve our clients’ wealth.
Our tradition of investing and acting responsibly has been with us from the beginning and continues to lead us forward. Our ambition is to be recognised as the UK’s most responsible wealth manager.
We see it as our responsibility to invest for everyone’s tomorrow. That means doing the right thing for our clients and for others too. Keeping the future in mind when we make decisions today. Looking beyond the short term for the most sustainable outcome. This is how we build enduring value for our clients, make a wider contribution to society and create a lasting legacy. Thinking, acting and investing responsibly.
Role Title: Personal Finance Press Senior Manager
Department: Client Office
Location: London
Contract Type: Permanent
Reporting to: Director of Corporate Communications and Affairs
The Role
To drive our consumer brand reputation with the personal finance media, building visibility and positive sentiment with customers and other external stakeholders to support our wider communications and growth strategy.
Outcomes of the Role
- To help develop a positive brand narrative for key consumer audiences in line with our brand positioning and corporate brand narrative, working as part of a growing team
- To develop a systematic media engagement strategy and ensure appropriate frequency of contact with key journalists across personal finance media
- To proactively and reactively write cut-through content that aligns to these audiences and that both drives media interest and can be leveraged more widely
- To maintain, build and support spokespeople within the business, creating a platforms for their voice across print, , online broadcast and social media.
- To support and enable B2C marketing campaigns aligning the PR approach to the goals of these campaigns, producing relevant thought leadership that can be amplified by the media agreed as part of the overall comms strategy
- To orchestrate appropriate awards submissions to enhance the credentials of the business providing support on crafting the narrative in line with our broader consumer and corporate narrative
Knowledge, Skills, and Experience
- A journalist / former journalist with experience in personal finance media
- Client-side experience valuable but not essential, in house or agency experience is desirable
- Excellent writing skills
- Strong understanding of personal finance, and of savings and investments – also the wider financial services sector is essential.
- Excellent relationships in the personal finance media
- Outstanding ability to mobilise at short notice on reactive press inquiries
- A creative thinker who can write own pieces of content and pitch them to the personal finance media getting them published
- A team player who understands the connection between PR and marketing, and can balance their own agenda with the support of marketing campaigns and work collaboratively with a wide range of internal stakeholders
- Knows how to write for SEO and in line with regulatory standards
- Knows how to write content for social media
- Experienced with different types of media: print, broadcast and social.
Life at Rathbones
We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people. At Rathbones, we provide meaningful work, opportunities, and a voice to all.
We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values – those that are passionate about client service, operate with the highest levels of integrity and have a strong results focus.
Rathbones Group Plc | Personal Finance Press Senior Manager employer: Rathbones Group Plc
Contact Detail:
Rathbones Group Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Rathbones Group Plc | Personal Finance Press Senior Manager
✨Tip Number 1
Familiarize yourself with Rathbones' brand narrative and values. Understanding their commitment to responsible investing and client service will help you align your approach and demonstrate how you can contribute to their mission.
✨Tip Number 2
Build relationships with key journalists in the personal finance media before applying. Engaging with them on social media or through networking events can give you insights into what they are looking for and how you can tailor your pitch.
✨Tip Number 3
Showcase your understanding of SEO and regulatory standards in your discussions. Being able to articulate how you can create compliant, engaging content that drives visibility will set you apart from other candidates.
✨Tip Number 4
Prepare examples of your previous work that highlight your ability to mobilize quickly on press inquiries and your experience in crafting compelling narratives. This will demonstrate your readiness to take on the dynamic nature of the role.
We think you need these skills to ace Rathbones Group Plc | Personal Finance Press Senior Manager
Some tips for your application 🫡
Understand the Company Values: Familiarize yourself with Rathbones' commitment to responsible investing and their ambition to be recognized as the UK’s most responsible wealth manager. Reflect this understanding in your application.
Highlight Relevant Experience: Emphasize your background in personal finance media, including any journalistic experience. Make sure to showcase your writing skills and understanding of the financial services sector.
Craft a Compelling Narrative: Develop a strong personal brand narrative that aligns with Rathbones' corporate brand narrative. This should include your vision for enhancing their consumer brand reputation through effective media engagement.
Showcase Your Creativity: Demonstrate your ability to think creatively by providing examples of content you have written or pitched successfully. Highlight your experience with different media types and your knowledge of SEO and regulatory standards.
How to prepare for a job interview at Rathbones Group Plc
✨Showcase Your Writing Skills
Since excellent writing skills are crucial for this role, be prepared to discuss your writing process and share examples of your work. Highlight any content you've created that has successfully engaged the personal finance media.
✨Demonstrate Industry Knowledge
Make sure you have a solid understanding of personal finance, savings, and investments. Be ready to discuss current trends in the financial services sector and how they might impact Rathbones' communications strategy.
✨Build on Your Media Relationships
Discuss your existing relationships with journalists in the personal finance media. Share specific examples of how you've successfully engaged with them in the past and how you plan to leverage these connections for Rathbones.
✨Align with Company Values
Rathbones values integrity, client service, and results focus. Be prepared to share examples from your past experiences that demonstrate how you embody these values and how you can contribute to their mission of responsible wealth management.
