Head/ Director of Brand, Global B2C Brand (Based UAE, Tax Free)

Head/ Director of Brand

Shape the Future of a Global Icon – Once in a lifetime opportunity

We’re partnering with a world-renowned global brand undergoing an exciting transformation and seeking a dynamic, strategic Head / Director of Brand to lead the evolution of their revitalised brand platform. This is a pivotal opportunity to influence how the world experiences an industry-leading name, across every touchpoint, every journey, and every story told.

As the guardian of long-term brand equity, you will drive sustainable, profitable growth while inspiring both internal stakeholders and global audiences.

This isn’t just a brand role, it’s a chance to shape the future of a cultural icon. You'll work at the intersection of creativity, commerce, and culture, helping define what this brand stands for in the hearts and minds of millions.

Key Responsibilities

Brand Strategy & Positioning

• Lead the development and execution of a future-fit, globally resonant brand strategy.
• Translate the brand vision into clear, actionable frameworks across marketing, customer experience, and internal culture.
• Ensure consistent positioning that is culturally relevant and commercially impactful.

Brand Performance & Insights

• Own brand health tracking and measurement, turning insights into opportunities.
• Report regularly to senior stakeholders, offering strategic recommendations to build brand equity and market perception.

Cross-Functional Integration

• Collaborate with marketing, customer experience, HR, and product teams to embed brand principles throughout the business.
• Champion brand-led thinking across all facets of the organisation.

Governance & Consistency

• Establish a modern, agile brand governance model.
• Ensure consistent, high-quality brand expression across channels, platforms, and geographies.

Agency & Partner Management

• Lead relationships with global and regional creative partners.
• Drive best-in-class brand work that delivers both creative excellence and business results.

Leadership & Advocacy

• Act as a senior brand ambassador within the organisation.
• Mentor and inspire teams to drive brand excellence with creativity, discipline, and passion.

Experience & Qualifications

• 10+ years’ experience in brand management or strategic marketing, with at least 3 years in a senior leadership role in a multinational environment.
• Bachelor's degree in Marketing, Business, Communications or related field; advanced brand or strategy training a plus.
• Demonstrated success building and evolving global brands with measurable impact.
• A strategic thinker with creative flair and commercial focus.

On offer is a 6 figure Tax Free salary and brilliant benefits, plus full relocation.