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For Companies At a Glance
- Tasks: Shape marketing strategies, manage CRM, and oversee email and social campaigns.
- Company: Join a dynamic team focused on B2B digital marketing in tech and AI.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Make an impact in a fast-paced environment while enhancing your marketing skills.
- Qualifications: Experience in CRM, email marketing, and data analysis is essential.
- Other info: Pardot experience preferred; apply with your latest CV!
The predicted salary is between 28800 - 48000 £ per year.
As a Digital Marketing Specialist, you’ll play a key role in shaping our marketing strategy, driving customer retention, and improving lead generation. You’ll own the CRM and marketing automation platform, oversee email marketing, paid social, and SEO/PPC, and ensure seamless integration between marketing and sales.
Key Responsibilities
- Manage the CRM system and marketing automation tools to enhance lead nurturing and customer engagement.
- Optimise data integrity, segmentation, and GDPR compliance to improve campaign effectiveness.
- Manage paid social campaigns across LinkedIn, Facebook, and Google Ads to enhance brand awareness and acquisition.
What We’re Looking For
- Proven experience in CRM management, email marketing, and marketing automation (Pardot experience preferred).
- Hands-on experience with SEO, PPC, and paid social media campaigns.
- Strong analytical mindset with the ability to interpret data and optimise marketing strategies.
- Experience in B2B marketing, particularly in tech, SaaS, or AI-driven industries (preferred but not required).
- Knowledge of GDPR compliance and best practices for CRM data management.
If you like to find out more about this role feel free to apply to this advert with the most up-to-date version of your CV. Or, if you know anyone who would be interested in a role like this, feel free to get in touch.
Digital Marketing Specialist - B2B employer: Mason Frank International
Contact Detail:
Mason Frank International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist - B2B
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital marketing, especially in CRM management and marketing automation. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our strategies.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise marketing campaigns in the past. Being able to discuss specific metrics and outcomes will demonstrate your capability to drive results.
✨Tip Number 3
Network with professionals in the tech, SaaS, or AI-driven industries. Engaging with others in these fields can provide insights into best practices and may even lead to referrals that could strengthen your application.
✨Tip Number 4
Brush up on GDPR compliance and data management best practices. Understanding these regulations is crucial for the role, and being able to discuss them will show that you're prepared to handle sensitive customer data responsibly.
We think you need these skills to ace Digital Marketing Specialist - B2B
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM management, email marketing, and marketing automation. Use specific examples that demonstrate your hands-on experience with SEO, PPC, and paid social media campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your analytical mindset and ability to interpret data. Mention any relevant experience in B2B marketing, especially in tech or SaaS industries, to make your application stand out.
Highlight GDPR Knowledge: Since the role involves managing customer data, emphasise your knowledge of GDPR compliance and best practices for CRM data management. This will show that you understand the importance of data integrity and privacy.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a Digital Marketing Specialist.
How to prepare for a job interview at Mason Frank International
✨Showcase Your CRM Expertise
Be prepared to discuss your experience with CRM systems, particularly any hands-on work you've done with marketing automation tools like Pardot. Highlight specific examples of how you've improved lead nurturing and customer engagement in previous roles.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come equipped with examples of how you've interpreted data to optimise marketing strategies. Discuss any metrics you've tracked and how they influenced your decision-making process.
✨Discuss B2B Marketing Experience
If you have experience in B2B marketing, especially in tech or SaaS, make sure to highlight it. Share specific campaigns you've worked on and the results achieved, as this will resonate well with the interviewers.
✨Understand GDPR Compliance
Familiarise yourself with GDPR compliance and best practices for CRM data management. Be ready to discuss how you've ensured data integrity and compliance in your past roles, as this is crucial for the position.
