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For Companies At a Glance
- Tasks: Shape marketing strategies, manage CRM, and oversee email and social campaigns.
- Company: Join a dynamic team focused on B2B marketing in tech and AI industries.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Make an impact in a fast-paced environment while enhancing your digital marketing skills.
- Qualifications: Experience in CRM, email marketing, SEO, and PPC is preferred.
- Other info: Ideal for those passionate about data-driven marketing and customer engagement.
The predicted salary is between 28800 - 48000 £ per year.
As a Digital Marketing Specialist, you’ll play a key role in shaping our marketing strategy, driving customer retention, and improving lead generation. You’ll own the CRM and marketing automation platform, oversee email marketing, paid social, and SEO/PPC, and ensure seamless integration between marketing and sales.
Key Responsibilities
- Manage the CRM system and marketing automation tools to enhance lead nurturing and customer engagement.
- Optimise data integrity, segmentation, and GDPR compliance to improve campaign effectiveness.
- Manage paid social campaigns across LinkedIn, Facebook, and Google Ads to enhance brand awareness and acquisition.
What We’re Looking For
- Proven experience in CRM management, email marketing, and marketing automation. (Pardot experience preferred)
- Hands-on experience with SEO, PPC, and paid social media campaigns.
- Strong analytical mindset with the ability to interpret data and optimise marketing strategies.
- Experience in B2B marketing, particularly in tech, SaaS, or AI-driven industries (preferred but not required).
- Knowledge of GDPR compliance and best practices for CRM data management.
If you like to find out more about this role feel free to apply to this advert with the most up-to-date version of your CV. Or, if you know anyone who would be interested in a role like this, feel free to get in touch.
Contact Detail:
Mason Frank International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist - B2B
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital marketing, especially in CRM management and marketing automation. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our strategies.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise marketing campaigns in the past. Being able to discuss specific metrics and outcomes will demonstrate your capability to drive results.
✨Tip Number 3
Network with professionals in the tech, SaaS, or AI-driven industries. Engaging with others in these fields can provide insights into best practices and may even lead to referrals that could strengthen your application.
✨Tip Number 4
Brush up on GDPR compliance and data management best practices. Understanding these regulations is crucial for the role, and being able to discuss them will show that you're serious about maintaining data integrity in your marketing efforts.
We think you need these skills to ace Digital Marketing Specialist - B2B
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM management, email marketing, and marketing automation. Use specific examples that demonstrate your hands-on experience with SEO, PPC, and paid social media campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your analytical mindset and ability to interpret data. Mention any relevant experience in B2B marketing, especially in tech or SaaS industries, to align with the company's needs.
Highlight GDPR Knowledge: Since knowledge of GDPR compliance is important for this role, include any relevant experience or training you have in data management and compliance practices in your application.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors. A polished application reflects your attention to detail, which is crucial for a Digital Marketing Specialist.
How to prepare for a job interview at Mason Frank International
✨Showcase Your CRM Expertise
Be prepared to discuss your experience with CRM systems, particularly any hands-on work you've done with platforms like Pardot. Highlight specific examples of how you've used CRM tools to enhance lead nurturing and customer engagement.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come ready to talk about how you've interpreted data in past roles. Share instances where your analysis led to improved marketing strategies or campaign effectiveness.
✨Discuss B2B Marketing Experience
If you have experience in B2B marketing, especially in tech or SaaS, make sure to mention it. Prepare to explain how your background aligns with the company's focus and how you can contribute to their marketing strategy.
✨Understand GDPR Compliance
Familiarise yourself with GDPR compliance and best practices for CRM data management. Be ready to discuss how you've ensured data integrity and compliance in your previous roles, as this is crucial for the position.
