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- Tasks: Develop and execute strategic media plans for impactful marketing campaigns.
- Company: Join a leading Bath-based marketing agency known for creative brilliance and integrated strategies.
- Benefits: Enjoy competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that bridges marketing and sales with innovative solutions.
- Qualifications: Experience in media planning, strong analytical skills, and proficiency in media tools required.
- Other info: Collaborate with clients and stay ahead of industry trends to optimise campaigns.
The predicted salary is between 28800 - 48000 £ per year.
Are you a strategic thinker with a passion for blending the worlds of marketing and media? Do you thrive in a dynamic and collaborative environment? If so, my client, a leading full service marketing agency based in Bath, is looking for an experienced Media Planner to join their team.
This agency is at the forefront of integrated marketing, where smart strategy meets creative brilliance. They specialise in creating seamless and impactful marketing campaigns that resonate across traditional and digital channels. They pride themselves on their ability to bridge the gap between marketing and sales, delivering comprehensive solutions that drive results.
As a Media Planner you will play a pivotal role in developing and executing strategic media plans that align with clients' business objectives.
Key responsibilities include:
- Collaborate with clients and internal teams to understand campaign goals, target audiences, and messaging strategies.
- Conduct in-depth research on target demographics, market trends, and media channels to inform media planning decisions.
- Develop comprehensive media plans that integrate both traditional and digital channels to maximise campaign reach and impact.
- Utilise data and analytics to optimise media plans throughout the campaign lifecycle.
- Negotiate and maintain relationships with media vendors to secure favourable rates and placements.
- Stay abreast of industry trends and emerging technologies to recommend innovative and effective media solutions.
Qualifications:
- Proven experience as a Media Planner in an agency, with a track record of successful campaign execution.
- Strong understanding of offline (press, inserts, door drop, etc) and digital media channels.
- Excellent analytical and strategic thinking skills.
- Exceptional communication and negotiation abilities.
- Proficient in media planning tools and software.
What They Offer:
- Competitive salary commensurate with experience.
- Opportunities for professional development and growth within a dynamic agency.
- Collaborative and creative work environment.
- Comprehensive benefits package.
- Hybrid working.
If you are a strategic thinker with a passion for media planning and want to contribute to cutting-edge marketing campaigns, we want to hear from you!
Locations
Media Planner employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planner
✨Tip Number 1
Familiarise yourself with the latest trends in both digital and traditional media. This will not only help you understand the landscape better but also allow you to speak confidently about how you can integrate these channels in your strategies during interviews.
✨Tip Number 2
Network with professionals in the marketing and media industry, especially those who work in agencies. Attend relevant events or webinars to connect with potential colleagues and learn more about the agency's culture and expectations.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to explain your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and strategic thinking skills.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you use data to inform your media planning decisions. Highlight any tools or software you are proficient in, as this is crucial for optimising campaigns effectively.
We think you need these skills to ace Media Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a Media Planner. Focus on your achievements in both digital and traditional media channels, and include specific examples of successful campaigns you've executed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for media planning and strategic thinking. Mention how your skills align with the agency's goals and how you can contribute to their innovative marketing campaigns.
Showcase Analytical Skills: In your application, emphasise your analytical abilities. Provide examples of how you've used data and analytics to optimise media plans and improve campaign performance in previous roles.
Research the Agency: Familiarise yourself with the agency's work and values. Mention specific campaigns or projects they have undertaken that resonate with you, demonstrating your genuine interest in joining their team.
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Showcase Your Strategic Thinking
As a Media Planner, your ability to think strategically is crucial. Prepare examples of past campaigns where you successfully aligned media plans with business objectives. Highlight how your strategic decisions led to measurable results.
✨Demonstrate Your Research Skills
Be ready to discuss how you conduct research on target demographics and market trends. Bring insights from your previous experiences that showcase your ability to inform media planning decisions based on data.
✨Familiarise Yourself with Media Tools
Since proficiency in media planning tools is essential, ensure you are well-versed in the software commonly used in the industry. Be prepared to discuss your experience with these tools and how they have aided your planning processes.
✨Prepare for Negotiation Scenarios
Negotiation skills are key for a Media Planner. Think of scenarios where you successfully negotiated rates or placements with media vendors. Practice articulating your approach and the outcomes of those negotiations.
