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For Companies At a Glance
- Tasks: Lead marketing strategies for innovative accessories and barrier matting products.
- Company: Join Gerflor/Gradus, a leader in flooring solutions with a global presence.
- Benefits: Enjoy flexible working options, professional development, and a vibrant team culture.
- Why this job: Be part of a dynamic team driving product innovation and customer engagement.
- Qualifications: Ideal for those with marketing experience and a passion for product development.
- Other info: Opportunity to attend industry events and represent the company.
The predicted salary is between 36000 - 60000 £ per year.
Following our successful international growth strategy, we have an exciting and challenging opportunity for a dynamic Marketing Product Manager (Accessories & Barrier Matting) based in Macclesfield, Cheshire, UK.
Your role:
- Research, define, develop and implement a marketing plan for the product category with emphasis to varying customer groups – Specifier, Contractor/Installer and Distributor.
- Active participation in the new product development process for Accessories ranges (e.g. Stair Edgings, Floor Trims, Barrier Matting) including; initial research, preparation of a business plan, design and development of promotional and sampling materials, training of internal teams and briefing in a marketing communication plan.
- Provide 12-24 month analysis for post launch product success.
- Attend customer visits, seminars, and exhibitions to build and ensure a regular understanding of our customers' needs, competitor activities and changes within our markets and sectors.
- Conduct market research (qualitative and quantitative) to establish the size of a market, key players and competitor profiling etc.
- Working alongside the Marketing Communications Team - develop promotional and awareness campaigns for nominated products to increase product/brand awareness and to drive increased sales lead generation.
- Membership and attendance at relevant industry bodies and groups to represent Gerflor/Gradus.
Marketing Product Manager (Accessories & Barrier Matting) employer: Cyrillus
Contact Detail:
Cyrillus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Product Manager (Accessories & Barrier Matting)
✨Tip Number 1
Familiarise yourself with the latest trends in marketing for accessories and barrier matting. Understanding the specific needs of your target customer groups, such as specifiers and contractors, will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network within industry bodies and attend relevant seminars or exhibitions. This not only helps you gain insights into market dynamics but also allows you to make valuable connections that could support your application and provide insider knowledge about the company.
✨Tip Number 3
Prepare to discuss your experience with product launches and marketing campaigns. Be ready to share specific examples of how you've successfully developed and implemented marketing plans, as this will showcase your ability to contribute to our growth strategy.
✨Tip Number 4
Stay updated on competitor activities and market research methodologies. Being able to analyse competitors and present findings will demonstrate your analytical skills and strategic thinking, which are crucial for the Marketing Product Manager role.
We think you need these skills to ace Marketing Product Manager (Accessories & Barrier Matting)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Marketing Product Manager position. Tailor your application to highlight your relevant experience in marketing, product management, and customer engagement.
Showcase Relevant Experience: In your CV and cover letter, emphasise your previous roles that involved market research, product development, and promotional campaigns. Use specific examples to demonstrate how you have successfully managed similar projects or products in the past.
Highlight Analytical Skills: Since the role requires conducting market analysis and evaluating product success, make sure to mention any analytical tools or methodologies you are familiar with. Discuss how you have used data to inform marketing strategies or product decisions.
Personalise Your Application: Address your cover letter to the hiring manager if possible, and express your enthusiasm for the company and the specific role. Mention why you are particularly interested in working with Accessories and Barrier Matting, and how you can contribute to their growth strategy.
How to prepare for a job interview at Cyrillus
✨Understand the Product Category
Make sure you have a solid grasp of the Accessories and Barrier Matting product categories. Research the latest trends, key competitors, and customer needs. This will help you demonstrate your knowledge and passion during the interview.
✨Showcase Your Marketing Skills
Prepare to discuss your experience in developing marketing plans and campaigns. Be ready to share specific examples of how you've successfully launched products in the past, particularly in similar markets or industries.
✨Emphasise Customer Engagement
Highlight your ability to engage with different customer groups such as Specifiers, Contractors, and Distributors. Discuss any previous experiences where you’ve gathered customer insights or feedback to inform product development.
✨Prepare for Market Research Questions
Expect questions about your approach to market research. Be prepared to explain how you would conduct both qualitative and quantitative research to assess market size and competitor profiling, as this is crucial for the role.
