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- Tasks: Lead data analysis to enhance user experience across digital and social media.
- Company: Join a dynamic team in Manchester focused on innovative data-driven solutions.
- Benefits: Enjoy hybrid work options and opportunities for professional growth.
- Why this job: Make a real impact by shaping content strategies through insightful data analysis.
- Qualifications: Strong SQL skills and experience with web analytics tools required.
- Other info: Ideal for those passionate about data storytelling and mentoring others.
The predicted salary is between 42000 - 84000 £ per year.
We are recruiting for a Senior Performance Analyst. You’ll be a lead voice for data and analysis within teams. You'll be responsible for analysing user behaviours and performance across different channels, formats and services. You'll focus on digital and social media analytics but also work with data from other sources such as third-parties, surveys and user feedback. Your insights will drive prioritisation, helping content leadership and teams to focus on features that work best for users.
You will provide leadership to content design and content development teams to identify what needs to be measured, develop hypotheses and test what success looks like. You will own and manage strategic work - e.g. community building and training; or analytics implementation policies for products; benchmarking and agreeing common performance indicators. You will own the management and development of analytical instrumentation and be responsible for accurate data collection implementation.
You will be proactive in working with other disciplines and datasets to enrich stories, for example: working closely with user researchers to combine the ‘what’ and ‘why’ of user behaviour; influencing content designers, by developing strategies and recommendations for content creation and improvements based on analysis.
Person specification
- Strong proficiency in SQL coding and Web Analytics experience (Google Analytics is desired).
- Detailed understanding and practical experience in data analysis and visualisation tools including Looker Studio and SQL.
- Experience of working in an agile, project-based environment, focused on delivering user needs.
- Demonstrable success in developing implementation strategy, roadmaps, measurement frameworks, instrumentation, quality assurance, administration and analysis.
- Expertise in running A/B and multivariate testing, including the selection and setting up of appropriate tooling.
- Experience in the configuration and administration of social media analytics including social listening tools, and how this data can drive desired user outcomes.
- Strong data storytelling skills - discovering and sharing analytical insight with stakeholders with various levels of analytical expertise and at all levels of seniority.
- Proven capability of coaching and mentoring others with an ability to upskill non-technical team members; helping them to better understand data and analytics, and ensuring they can contribute effectively to the broader goals of the team.
Senior Performance Analyst. employer: Mastek
Contact Detail:
Mastek Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Analyst.
✨Tip Number 1
Familiarise yourself with the latest trends in digital and social media analytics. Understanding current tools and methodologies will not only enhance your knowledge but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the analytics community, especially those who have experience in SQL coding and web analytics. Engaging in discussions or attending relevant meetups can provide insights and connections that may help you stand out.
✨Tip Number 3
Showcase your data storytelling skills by preparing examples of how you've effectively communicated analytical insights in previous roles. This will highlight your ability to influence stakeholders and drive decisions based on data.
✨Tip Number 4
Consider brushing up on your A/B testing and multivariate testing skills. Being able to discuss specific examples of how you've implemented these strategies in past projects will demonstrate your hands-on experience and expertise.
We think you need these skills to ace Senior Performance Analyst.
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with SQL coding, web analytics, and data visualisation tools like Looker Studio. Emphasise any relevant projects where you've successfully analysed user behaviour or implemented measurement frameworks.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of the role by discussing your experience in agile environments and your success in developing strategies for content creation based on data analysis. Mention specific examples that demonstrate your data storytelling skills.
Highlight Leadership Experience: Since the role involves providing leadership to content design and development teams, be sure to include any past experiences where you have coached or mentored others. This will show your capability to upskill non-technical team members.
Showcase Analytical Tools Proficiency: Clearly list your proficiency in analytical tools and methodologies, especially your experience with A/B testing and social media analytics. Providing concrete examples of how you've used these tools to drive user outcomes will strengthen your application.
How to prepare for a job interview at Mastek
✨Showcase Your SQL Skills
As a Senior Performance Analyst, strong proficiency in SQL is crucial. Be prepared to discuss your experience with SQL coding and how you've used it to analyse data effectively. Consider bringing examples of queries you've written or projects where SQL played a key role.
✨Demonstrate Data Storytelling
Your ability to communicate analytical insights is vital. Prepare to share examples of how you've transformed complex data into compelling narratives for stakeholders. Highlight any instances where your storytelling influenced decision-making or strategy.
✨Discuss A/B Testing Experience
Since expertise in running A/B and multivariate testing is essential, be ready to explain your approach to setting up tests. Discuss the tools you've used, the hypotheses you developed, and the outcomes of your tests to showcase your analytical prowess.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, so highlight your experience in collaborative environments. Share examples of how you've partnered with user researchers or content designers to enrich analyses and drive user-focused improvements.
