At a Glance
- Tasks: Lead marketing strategies and analyse data to drive business growth.
- Company: Join STI, a key player in Defence, Aerospace, and Security sectors.
- Benefits: Enjoy flexible working, 23 days holiday, and professional development opportunities.
- Why this job: Be part of a dynamic team shaping the future of UK defence with innovative campaigns.
- Qualifications: Experience in marketing and business intelligence, preferably in Defence Electronics.
- Other info: UK security clearance may be required; must have Right to Work in the UK.
The predicted salary is between 43200 - 72000 ÂŁ per year.
You will be a proven Marketing, Content creator and Business Intelligence Professional. Being both creative and data driven, you will be highly adept at innovation of campaigns to best represent what STI offers to generate the highest potential return on investments in multi-channel communications. Being self-motivated, driven, structured and possessing the highest levels of communication skills, the opportunity is here at STI as our new Marketing & Business Intelligence Manager. STI’s Commercial function is now focussed on growth. You’ll be joining a team that’s responding to the UKs revised Defence Industrial Strategy of “Made in the UK”. Our customers are principally the UK's Prime contractors in Defence, Aerospace and Security.
What you’ll do:
- Act as the focal point for marketing and communications for the whole business to implement data driven strategies and communicate insights.
- Analyse marketing data to identify trends, measure campaign performance, and generate insights.
- Inform strategic decision-making within the commercial function and throughout the whole organisation.
- Own the entire creative process for all marketing tools, sales tools, events, in house presentations and media engagements.
- Management of the STI online marketing vehicles and channels (market specific social media as agreed by the business, trade association websites, partner organisations where relevant).
- Review the utilisation of artificial intelligence (AI) to bring potential value to the business.
- Schedule and hold a monthly marketing meeting to brief the business functions and report on all campaigns and events as relevant.
- Manage all marketing data and the creation of monthly reporting to include statistics, leads, customer feedback, competitive behaviour & intelligence, customer intelligence, CRM results, others TBD.
- Ownership of monthly commercial sales and performance statistics and charts for use by the exec team in monthly reporting.
- Coordination with all relevant UK trade and industry associations and UK event organisations.
- Sustain collaborative relationships with peers throughout the business and support events at both UK Sites as required.
- Ensuring all marketing campaigns and content are managed through a structured process and delivered within budget.
For this role you will need:
- Proven Marketing, Communication and business intelligence with direct or related customers and B2B markets, being Defence Electronics and Communication - Cyber (Strong knowledge of CEM “contract electronic manufacturing”, PCBA, RF and Test is preferred, as well as advanced user of CRM Tools and AI technologies is desired).
- Structured, highly organised, self-motivated analytical and detailed, acting with integrity, responsibility & accountability at all times.
- Strong analytical skills to interpret data and draw meaningful conclusions.
- Critical thinking, the ability to identify problems, analyse data, and develop solutions.
- Proficiency in using business intelligence tools and software.
- Established industry relationships through the UK Defence and Security prime contractors and end user community.
We offer 23 days holiday (plus Bank Holidays & Flex Days), early finish on a Friday, Flexible working opportunities, Company Pension Scheme, Health Cash Back Scheme, a range of discounts and excellent training and development opportunities. We also pay for professional memberships on a case-by-case basis. The ability to achieve UK security clearance may be required for some roles. All applicants should have the Right to Work in the UK, as we are unable to offer sponsorship for this role.
Locations
Marketing & Business Intelligence Manager employer: Sti Limited
Contact Detail:
Sti Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Business Intelligence Manager
✨Tip Number 1
Familiarise yourself with the latest trends in Defence, Aerospace, and Security sectors. Understanding the specific needs and challenges of these industries will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the Defence and Security sectors. Attend industry events or join relevant online forums to build connections that could provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific tools and methodologies you've employed to analyse campaign performance.
✨Tip Number 4
Demonstrate your creativity by preparing a mini marketing campaign proposal relevant to STI's offerings. This will not only show your initiative but also your understanding of their business and how you can contribute to their growth.
We think you need these skills to ace Marketing & Business Intelligence Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing, content creation, and business intelligence. Use specific examples that demonstrate your ability to analyse data and drive campaigns, particularly in B2B markets like Defence and Aerospace.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the industry. Discuss how your skills align with STI's focus on growth and innovation, and mention any relevant experience with AI technologies or CRM tools.
Showcase Analytical Skills: Provide concrete examples of how you've used data to inform marketing strategies in previous roles. Highlight any tools or software you are proficient in that relate to business intelligence, as this is crucial for the position.
Demonstrate Communication Skills: Since strong communication skills are essential for this role, ensure your application is well-written and free of errors. You might also want to include examples of how you've successfully collaborated with teams or stakeholders in past projects.
How to prepare for a job interview at Sti Limited
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive marketing decisions. Be ready to explain the tools you used and the insights you gained, as this role heavily relies on data-driven strategies.
✨Demonstrate Creativity in Campaigns
Think of innovative marketing campaigns you've created in the past. Be prepared to share your creative process and how you ensured these campaigns aligned with business goals, especially in a B2B context.
✨Understand the Defence Sector
Familiarise yourself with the UK Defence Industrial Strategy and the key players in the sector. Showing knowledge about the industry will demonstrate your commitment and understanding of the market STI operates in.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, be ready to discuss how you've successfully collaborated in previous roles. Highlight your communication skills and ability to build relationships across departments.