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- Tasks: Lead the marketing strategy for an award-winning online gaming operator.
- Company: Join a fast-paced, innovative team in the online casino and i-gaming industry.
- Benefits: Enjoy fully remote work and the chance to shape marketing strategies.
- Why this job: Be part of a dynamic culture focused on growth and creativity in crypto gambling.
- Qualifications: 7+ years in performance marketing with leadership experience in non-regulated markets.
- Other info: Ideal candidates are passionate about crypto and have a knack for out-of-the-box thinking.
The predicted salary is between 43200 - 72000 £ per year.
Chief Marketing Officer | On-line Casino and & I-Gaming | Fully Remote
Zachary Daniels Recruitment is delighted to be supporting this award winning on-line gaming operator in the appointment of a new Chief Marketing Officer.
Reporting to the CEO you will be responsible for planning and implementing the Marketing strategy for our client and increasing user\’s growth.
You will be joining an ever growing Marketing team, working on promoting our clients Sports and Casino products, helping enhance the product offering with innovative thinking, promotions and campaigns.
With a high strategic marketing knowledge and leadership skills in marketing, you will be expected to lead the brand to improve FTDs and GGR. The day to day work is interesting, challenging and fast paced amidst a hardworking and delivery focused company ethos.
Responsibilities
- Responsible for the full marketing strategy of our clients online presence
- Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output.
- Participate in organisation-wide strategy planning and expand thinking around the role of marketing in achieving growth.
- Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms.
- Driving the user\’s growth within the crypto gambling niche.
- Manage the marketing team and coordinate acquisition and retention activities for sportsbook and casino.
- Managing P&L and Marketing budget.
Requirements:
- Expert in Performance Marketing.
- Experience working in non-regulated markets.
- Passion about crypto and knowledge of the crypto trends as an ideal.
- 7+ experience managing a team of highly skilled individuals.
- Expert in driving user\’s acquisition within the crypto and/or gambling industry.
- Able to input on marketing technology and product requirements.
- Analytical minded.
- Out of the box thinker. Able to identify unexplored marketing channels.
- Able to influence stakeholders with data-backed evidence.
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Zachary Daniels | Chief Marketing Officer - Fully Remote employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Zachary Daniels | Chief Marketing Officer - Fully Remote
✨Tip Number 1
Familiarize yourself with the latest trends in performance marketing, especially within the online casino and crypto gambling sectors. This knowledge will not only help you stand out but also demonstrate your passion and expertise during discussions.
✨Tip Number 2
Network with professionals in the i-gaming and crypto industries. Attend relevant webinars, conferences, or online meetups to connect with potential colleagues and gain insights into the current market landscape.
✨Tip Number 3
Prepare to discuss innovative marketing strategies that you've implemented in previous roles. Highlight any unique channels or campaigns you've explored that led to significant user growth, particularly in non-regulated markets.
✨Tip Number 4
Be ready to showcase your analytical skills by discussing how you've measured marketing effectiveness in past positions. Use specific examples of KPIs you've tracked and how they influenced your marketing strategies.
We think you need these skills to ace Zachary Daniels | Chief Marketing Officer - Fully Remote
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Chief Marketing Officer position. Understand the key responsibilities and requirements, especially focusing on performance marketing and user acquisition in the crypto gambling niche.
Tailor Your CV: Customize your CV to highlight relevant experience in performance marketing, team management, and any specific achievements in the online gaming or crypto sectors. Use metrics to showcase your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the industry and your strategic vision for marketing. Mention specific examples of how you've driven user growth and improved marketing strategies in past positions.
Highlight Analytical Skills: Emphasize your analytical mindset in both your CV and cover letter. Provide examples of how you've used data to influence marketing decisions and improve KPIs in previous roles.
How to prepare for a job interview at Zachary Daniels
✨Show Your Strategic Thinking
As a Chief Marketing Officer, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've successfully developed and implemented marketing strategies in the past, especially in fast-paced environments like online gaming.
✨Highlight Your Performance Marketing Expertise
Make sure to discuss your experience with performance marketing. Be ready to share specific metrics or KPIs you've improved in previous roles, particularly in user acquisition and retention within the gambling or crypto sectors.
✨Demonstrate Leadership Skills
Since you'll be managing a team, it's crucial to showcase your leadership abilities. Share stories about how you've motivated and guided teams to achieve their goals, and how you handle challenges within a team setting.
✨Be Prepared for Data-Driven Discussions
The role requires analytical thinking and data-backed decision-making. Prepare to discuss how you've used data to influence marketing strategies and stakeholder decisions in your previous positions.
