At a Glance
- Tasks: Lead market expansion and drive revenue growth in a dynamic sales environment.
- Company: Join a pioneering RegTech firm transforming customer onboarding and compliance for financial institutions.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be part of a fast-paced team shaping the future of identity and compliance in finance.
- Qualifications: 8+ years in B2B SaaS sales with leadership experience in UK or EMEA markets required.
- Other info: Connect directly for a chance to stand out in your application!
The predicted salary is between 72000 - 108000 £ per year.
Location: London
Sub-sector: RegTech / Identity & Risk Orchestration
Storm2’s client is pioneering how financial institutions manage customer onboarding, compliance, and fraud—combining powerful automation with flexible API infrastructure. Their platform is the backbone for some of the fastest-growing fintechs and banks, enabling instant decisions across identity, risk, and KYC.
They’re now hiring a VP Sales, UK & EMEA to lead market expansion, own regional revenue targets, and grow a high-performing go-to-market team. This is a critical leadership role reporting into global executive leadership, with influence across product, marketing, and customer success.
Key Responsibilities- Build and execute a regional sales strategy to drive new logo acquisition and long-term revenue growth.
- Hire, mentor, and lead a team of AEs and sales leaders across key European markets.
- Collaborate with executive leadership to shape pricing, positioning, and channel strategy in-region.
- Establish repeatable sales processes, accurate forecasting, and performance KPIs aligned with company goals.
- 8+ years in B2B SaaS sales, with 3+ years in a leadership role covering UK and/or EMEA.
- Experience selling into financial institutions or fintech, ideally in regtech, compliance, or onboarding.
- Proven ability to scale revenue and build teams in fast-paced, VC-backed scale-ups.
- Strong strategic and operational mindset with the ability to influence cross-functionally.
Sales Director employer: Storm2
Contact Detail:
Storm2 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director
✨Tip Number 1
Network strategically within the fintech and regtech sectors. Attend industry events, webinars, and conferences where you can meet key players and decision-makers. Building relationships with professionals in these areas can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 2
Research the company's current market position and recent developments. Understanding their products, services, and competitive landscape will allow you to tailor your discussions and demonstrate your knowledge during interviews, showing that you're genuinely interested in their mission.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully built and scaled sales teams in the past. Be ready to share specific examples of how you've driven revenue growth and implemented effective sales strategies, as this will be crucial for the role.
✨Tip Number 4
Engage with the company's content on social media and professional platforms like LinkedIn. Commenting on their posts or sharing relevant insights can help you get noticed by the hiring team and show your enthusiasm for the role and the industry.
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B SaaS sales, particularly in leadership roles. Emphasise your achievements in scaling revenue and building teams, especially within the financial services or regtech sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and operational expertise. Discuss how your previous experiences align with the responsibilities of the Sales Director role and how you can contribute to the company's growth.
Highlight Relevant Skills: In your application, clearly outline your skills in sales strategy development, team leadership, and cross-functional collaboration. Use specific examples to demonstrate your ability to influence and drive results in fast-paced environments.
Follow Up: After submitting your application, consider reaching out via LinkedIn to express your interest directly to the hiring manager. A brief message highlighting your relevant experience can help you stand out from other candidates.
How to prepare for a job interview at Storm2
✨Understand the Company and Its Market
Before your interview, make sure to research the company thoroughly. Understand their platform, the financial institutions they serve, and the challenges in the RegTech space. This knowledge will help you demonstrate your interest and show how your experience aligns with their needs.
✨Highlight Your Leadership Experience
As a VP Sales, you'll need to showcase your leadership skills. Prepare examples of how you've successfully built and led sales teams in the past, particularly in B2B SaaS or fintech environments. Be ready to discuss your mentoring style and how you've driven team performance.
✨Demonstrate Strategic Thinking
This role requires a strong strategic mindset. Be prepared to discuss how you've developed and executed sales strategies in previous roles. Think about specific metrics you've used to measure success and how you've adapted strategies based on market feedback.
✨Prepare for Cross-Functional Collaboration Questions
Since this position involves working closely with product, marketing, and customer success teams, be ready to share examples of how you've collaborated across departments. Highlight any successful initiatives that resulted from these collaborations and how they contributed to revenue growth.