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- Tasks: Lead digital marketing campaigns and manage media buying for GOAT Interactive.
- Company: Join GOAT Interactive, a top gaming brand group in Africa with a strong digital presence.
- Benefits: Enjoy a hybrid work model with 3 days in-office and 2 days remote each week.
- Why this job: Be part of a dynamic team driving growth in the exciting world of sports betting and gaming.
- Qualifications: 3+ years in digital performance marketing with hands-on media buying experience required.
- Other info: Bonus points if you're passionate about sports and can speak Portuguese or French!
The predicted salary is between 36000 - 60000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use the vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 19 countries, GOAT represents one of the largest groups of gaming brands on the continent.
To help us continue on our growth trajectory, we’re on the lookout for a paid media manager with a talent for media buying, owning planning, implementing and reporting on various digital marketing campaigns across the GOAT account. Userbase growth and return of ad spend will be the priority of the successful candidate, contributing to GOAT’s sportsbook and casino marketing strategy. Channels include display, programmatic, paid social, PPC, and ad network media buys.
RESPONSIBILITIES
- Planning and executing of various digital marketing campaigns across active markets and verticals
- Ownership of in-house media buying activity (ad networks, programmatic, PPC), supported by Goat’s performance marketing agency.
- Management of direct partnerships (display, paid social)
- Analysis and reporting upon digital KPIs, with a focus on revenue growth and ROAS
- Ongoing campaign optimisation
- Ongoing recommendation of new and existing digital media tactics, keeping a growth mindset
- Campaign budget management, ensuring efficiencies and effectiveness
- Maintaining an acquisition promotion calendar in cooperation with internal stakeholders and agencies
- Coordinating with country marketing managers on local digital marketing needs
ESSENTIAL SKILLS AND EXPERIENCE
- At least 3 years’ experience in driving digital performance marketing, paid user acquisition and / or digital media planning, preferably agency-side
- Hands-on digital media buying experience
- Hands-on channel experience in either of the following areas: Display, paid social, programmatic, PPC, ad networks
- Good understanding of major digital media platforms (Google, Meta, Propellerads, Adsterra…)
- Proven project management experience, enabling you to deliver upon challenging timelines
- Trained marketer with a holistic strategic understanding
- Analytical thinker
- Effective written and verbal communicator
- Commercial and ROI driven mindset
- Entrepreneurial, out-of-the-box thinker with a can-do attitude
- Team player
IT WOULD BE A BONUS IF YOU…
- Have experience in sports betting and/or gaming
- Are passionate about football and sports
- Speak Portuguese and/or French
*** We operate on a hybrid working model of 3 days per week at our office in Southwark, and 2 days per week from home! This is non-negotiable so please ensure this suits you before applying ***
GOAT Interactive | Paid Media Manager employer: GOAT Interactive
Contact Detail:
GOAT Interactive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GOAT Interactive | Paid Media Manager
✨Tip Number 1
Familiarize yourself with the specific digital media platforms mentioned in the job description, such as Google, Meta, and programmatic advertising networks. Having a solid understanding of these platforms will not only help you in interviews but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've successfully optimized campaigns in the past. Be ready to discuss specific KPIs you’ve improved and how your strategies contributed to revenue growth and return on ad spend.
✨Tip Number 3
Network with professionals in the gaming and sports betting industries. Engaging with others in these fields can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to discuss your project management experience in detail. Highlight instances where you managed tight deadlines or coordinated with multiple stakeholders, as this will align well with the responsibilities outlined in the job description.
We think you need these skills to ace GOAT Interactive | Paid Media Manager
Some tips for your application 🫡
Understand the Company: Familiarize yourself with GOAT Interactive and its mission. Highlight your understanding of their objectives in the gaming industry and how your skills align with their goals.
Tailor Your CV: Customize your CV to emphasize your experience in digital performance marketing, media buying, and campaign management. Use specific metrics to showcase your achievements in user acquisition and ROI.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for digital marketing and sports. Mention any relevant experience in sports betting or gaming, and explain how you can contribute to GOAT's growth.
Highlight Relevant Skills: In your application, make sure to highlight your hands-on experience with digital media platforms like Google and Meta, as well as your analytical skills. This will demonstrate your capability to manage campaigns effectively.
How to prepare for a job interview at GOAT Interactive
✨Showcase Your Media Buying Experience
Be prepared to discuss your hands-on experience with digital media buying. Highlight specific campaigns you've managed, the platforms you used, and the results you achieved. This will demonstrate your capability to own the media buying activity at GOAT Interactive.
✨Demonstrate Analytical Skills
Since analysis and reporting on digital KPIs are crucial for this role, come equipped with examples of how you've used data to drive decisions in past campaigns. Discuss how you optimized campaigns based on performance metrics to achieve revenue growth and improve ROAS.
✨Understand the Gaming Industry
Familiarize yourself with the gaming and sports betting landscape, especially if you have experience in these areas. Being able to speak knowledgeably about trends and challenges in the industry will set you apart as a candidate who is genuinely interested in the role.
✨Prepare for Team Collaboration Questions
As a team player, be ready to share examples of how you've collaborated with others, particularly in managing direct partnerships or coordinating with marketing managers. This will show that you can work effectively within the hybrid model and contribute to the team's success.
