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- Tasks: Lead creative direction and oversee project development for CGTN's visual storytelling.
- Company: CGTN is a global media organisation delivering authoritative news and analysis worldwide.
- Benefits: Enjoy a full-time role in vibrant Beijing with opportunities for international collaboration.
- Why this job: Join a dynamic team, inspire creativity, and make an impact on global media narratives.
- Qualifications: Bachelor's degree in relevant fields and 3+ years in a senior creative role required.
- Other info: Open exclusively to foreign passport holders; early applications encouraged.
The predicted salary is between 43200 - 72000 £ per year.
Location: Beijing, China (Full-time, 12-month renewable contract)
Eligibility: Open exclusively to foreign passport holders
About CGTN and the Role
CGTN is a global media organization committed to delivering authoritative news and analysis to a worldwide audience through TV, mobile, and digital platforms. Based in Beijing, the Creative Director will lead the Packaging Team’s visual storytelling and creative vision—driving brand excellence and narrative impact across CGTN’s global output.
Key Responsibilities
- Lead and define the creative direction aligned with CGTN’s visual identity and international standards.
- Oversee end-to-end project development—from conceptualization and scripting to final execution.
- Track and analyze global media and branding trends, infusing fresh thinking and innovation into our workflow.
- Inspire, manage, and develop a diverse team of designers and motion artists in a dynamic cross-cultural environment.
- Collaborate closely with editorial, technical, and external teams to ensure timely and high-quality output.
- Provide strategic creative direction for major international events.
Qualifications
- Bachelor’s degree or higher in Art, Visual Communication, Advertising, or related fields.
- Minimum 3 years in a senior creative role—preferably as Creative Director in an international media setting.
- Proven portfolio of high-impact, internationally recognized projects; industry awards are a strong plus (e.g., Promax, Red Dot, Cannes Lions).
- Demonstrated expertise across media types including promotional videos, studio design, graphic/motion packaging.
- Strong understanding of global creative trends and ability to adapt them within cross-cultural contexts.
- Excellent communication and presentation skills to convey vision and align stakeholders.
How to Apply
Send your CV and portfolio to: li.chengyang@cgtn.com. Applications are reviewed on a rolling basis—early applications are strongly encouraged.
Contact Detail:
CGTN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Director
✨Tip Number 1
Familiarise yourself with CGTN's existing visual identity and recent projects. Understanding their style and approach will help you articulate how your creative vision aligns with their brand during any discussions.
✨Tip Number 2
Network with professionals in the media industry, especially those who have experience working in international settings. This can provide valuable insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss global media trends and how they can be applied to CGTN's work. Being able to showcase your knowledge of current trends will demonstrate your expertise and forward-thinking approach.
✨Tip Number 4
Consider creating a mini-project or concept that showcases your creative direction skills specifically for CGTN. Presenting a tailored idea can set you apart and show your proactive attitude towards the role.
We think you need these skills to ace Creative Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Creative Director position at CGTN. Understand the key responsibilities and qualifications required, as this will help you tailor your application.
Craft a Tailored CV: Highlight your relevant experience in creative roles, especially any leadership positions. Emphasise your portfolio of high-impact projects and any awards you've received, as these are crucial for this role.
Prepare Your Portfolio: Your portfolio is essential for showcasing your creative vision and expertise. Include a diverse range of work that demonstrates your ability to lead projects from concept to execution, particularly in an international media context.
Write a Compelling Cover Letter: In your cover letter, express your passion for visual storytelling and how your experience aligns with CGTN's mission. Mention specific projects or trends that inspire you and how you can contribute to their creative direction.
How to prepare for a job interview at CGTN
✨Showcase Your Creative Vision
As a Creative Director, it's crucial to demonstrate your unique creative vision during the interview. Prepare to discuss your portfolio in detail, highlighting projects that align with CGTN's visual identity and international standards.
✨Understand Global Media Trends
Familiarise yourself with current global media and branding trends. Be ready to discuss how you can infuse fresh thinking into CGTN's workflow and adapt these trends within a cross-cultural context.
✨Emphasise Team Leadership Skills
Since the role involves managing a diverse team, be prepared to share examples of how you've inspired and developed teams in previous roles. Highlight your experience in fostering collaboration in dynamic environments.
✨Prepare for Strategic Discussions
Expect to engage in discussions about strategic creative direction for major international events. Think about how you would approach such projects and be ready to present your ideas clearly and confidently.
