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- Tasks: Lead and optimise CRM efforts for online casino and sportsbook clients.
- Company: Join a dynamic marketing agency in the heart of London.
- Benefits: Enjoy a vibrant work environment with opportunities for growth and development.
- Why this job: Make an impact by enhancing customer engagement and lifetime value in a fast-paced industry.
- Qualifications: Experience in CRM management, especially in online gaming or sportsbooks, is essential.
- Other info: Ideal for those passionate about promotional strategies and player behaviour.
The predicted salary is between 43200 - 72000 £ per year.
Pentasia are supporting a marketing agency in their search for a highly skilled CRM Manager to be based in their London office to lead and optimize their CRM efforts across online casino and sportsbook clients. The ideal candidate will have a deep understanding of promotional strategies and CRM best practices.
Key Responsibilities- Design and implement promotional strategies to maximize engagement and lifetime value.
- Plan, execute, and monitor promotions across multiple channels, including email, push notifications, and in-app messaging.
- Analyse campaign effectiveness using key performance indicators (KPIs) and provide actionable insights.
- Prepare regular reports to track progress and inform future strategies.
- Proven experience in CRM management, preferably in the online gaming or sportsbook industry.
- Strong understanding of player behaviour, lifecycle management, and promotional strategies.
- Proficiency in CRM tools and platforms, with a track record of setting up and managing automated campaigns.
Contact Detail:
Pentasia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager (City of London)
✨Tip Number 1
Familiarise yourself with the latest trends in CRM management, especially within the online gaming and sportsbook sectors. This knowledge will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our CRM efforts.
✨Tip Number 2
Network with professionals in the gaming and marketing industries. Attend relevant events or webinars where you can meet potential colleagues and learn more about the challenges they face. This can give you valuable insights that you can bring to your interview.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've managed in the past. Be ready to explain the strategies you used, the tools you implemented, and the results you achieved. This will demonstrate your hands-on experience and ability to drive results.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you measure campaign effectiveness. Familiarise yourself with key performance indicators (KPIs) relevant to CRM and be ready to share how you've used data to inform your strategies in previous roles.
We think you need these skills to ace Customer Relationship Management Manager (City of London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Manager in the online gaming and sportsbook industry. Tailor your application to highlight relevant experience and skills that align with these specific requirements.
Highlight Relevant Experience: In your CV and cover letter, emphasise your proven experience in CRM management, particularly within the online gaming or sportsbook sectors. Use specific examples to demonstrate your understanding of player behaviour and lifecycle management.
Showcase Your Skills: Detail your proficiency in CRM tools and platforms. Mention any automated campaigns you've set up and managed, as well as your ability to analyse campaign effectiveness using KPIs. This will show that you have the technical skills needed for the role.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for CRM and the gaming industry. Discuss how you can contribute to the agency's goals and enhance their CRM efforts across various channels.
How to prepare for a job interview at Pentasia
✨Showcase Your CRM Expertise
Make sure to highlight your experience in CRM management, especially within the online gaming or sportsbook industry. Be prepared to discuss specific campaigns you've managed and the results they achieved.
✨Demonstrate Analytical Skills
Since analysing campaign effectiveness is key for this role, come equipped with examples of how you've used KPIs to inform your strategies. Discuss any tools or methods you used to track performance.
✨Understand Promotional Strategies
Familiarise yourself with various promotional strategies that maximise engagement and lifetime value. Be ready to share your thoughts on what works best and why, as well as any innovative ideas you might have.
✨Prepare for Scenario Questions
Expect scenario-based questions where you may need to outline how you would plan, execute, and monitor a promotion across multiple channels. Think through your approach and be ready to explain your reasoning.
