Senior Digital Marketing Strategist

About Us:

Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.

Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and in over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.

About the Role:

We’re seeking an experienced and forward-thinking Senior Digital Marketing Strategist to lead and evolve digital marketing initiatives across the entire customer journey. This role is ideal for a data-driven marketer with experience in B2B tech and a strong understanding of foundational and emerging technologies. The ideal candidate will bring deep expertise across SEO / AEO, conversion rate optimization, conversational marketing (chatbots), paid media, and website strategy and production. Knowledge of AI-powered tools and platforms to drive smarter targeting, personalization, workflows, and automation is essential. You will be instrumental in driving digital growth, delivering AI-first digital experiences, and optimizing digital performance across channels by leveraging AI to unlock efficiencies, insights and innovation to deliver business goals.

What You’ll Do:

• Lead and evolve SEO strategy, with an eye on emerging AI search trends and visibility across traditional and AI-driven platforms, working cross-functionally with content and product marketing.
• Drive full-funnel conversion rate optimization projects — including A/B testing, personalization strategies, and continuous UX improvements.
• Create and optimize user-centric journeys and flows, working cross-functionally with campaign, product marketing, content, and UX/UI design.
• Support the optimization of paid channels (search, social, display, retargeting), with a strong focus on ROAS and CAC.
• Implement and optimize conversational AI chat experiences to increase engagement and accelerate lead qualification throughout the website.
• Leverage various analytics tools to measure, report, and drive always-on optimization.
• Bring a growth mindset and a culture of experimentation to the team, always iterating based on insights and data.

What You Need to Succeed:

• 6+ years of experience in digital marketing with proven ownership of digital marketing initiatives and results.
• Deep expertise in SEO with the ability to develop strategy, execute cross functionally leveraging SEO tools like SEMRush, Screaming Frog and Google Search Console.
• Have clear understanding of how AI is reshaping search behavior to develop and execute AEO strategy.
• Proven success in driving CRO tactics using analytics tools, A/B testing tools and personalization frameworks.
• Strong background in website strategy and UX with the ability to drive performance and project manage web initiatives.
• Deep knowledge of conversational marketing platforms, best practices and how to evolve with AI.
• Familiarity with optimizing the landing page experiences for paid media campaigns including platforms like Google Ads, LinkedIn, and Display.
• Analytical mindset with familiarity in tools like GA4, Looker, Dreamdata, Salesforce and Power BI.
• Collaborative spirit, strong communication skills and ability to work cross-functionally with marketing, product and engineering teams.
• Proactive self-starter who demonstrates agility and the ability to perform in a fast-paced, evolving environment.

Why You Should Click ‘Apply’:

We are passionate about new technologies and growing! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel it’s never been a better time to join Sitecore. Growth for us means growth for you and your career.

Great team and company culture! You can find out more about our company culture, a typical day in the Engineering team, and our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other local legally protected characteristic.