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- Tasks: Manage and optimise PPC campaigns to drive customer acquisition and revenue growth.
- Company: Join a high-growth D2C scale-up in West Yorkshire, focused on innovation and creativity.
- Benefits: Enjoy a full-time role with opportunities for professional growth and a dynamic work environment.
- Why this job: Be part of a forward-thinking team dedicated to continuous improvement and impactful marketing strategies.
- Qualifications: Looking for data-driven individuals with experience in PPC management and digital marketing.
- Other info: Collaborate closely with the Head of Performance Marketing and contribute to exciting new initiatives.
The predicted salary is between 36000 - 60000 £ per year.
We are partnering with a high growth D2C scale-up in West Yorkshire who are in their search for a PPC Manager. They are looking for a skilled & data-driven paid media specialist to support the Head of Performance Marketing in expanding digital reach. This is an amazing opportunity to play a key role in a truly innovative environment, joining a forward-thinking team dedicated to creativity and continuous improvement. The successful candidate will partner with the wider team, sharing ownership of paid search and paid shopping/pmax initiatives to drive customer acquisition, revenue growth, and ROI. They will focus on optimising campaigns and supporting growth objectives through data-driven decisions and best practices in PPC management. Key Responsibilities: Management of paid search and paid shopping/pmax campaigns, including planning, execution, optimisation and reporting across key platforms: Google Ads and Microsoft Ads. Work alongside the PPC Manager to use data analysis and performance metrics to fine-tune campaigns, including bid adjustments, keyword expansion, ad copy testing and audience targeting for maximum ROI. Support PPC budget management ensuring efficient allocation and daily monitoring. Identify and test new PPC opportunities, formats, and strategies to maintain competitive advantage in a dynamic digital landscape. Contribute to regular performance reporting, analysing metrics and offering actionable insights to the wider team and business. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Advertising Industries Retail #J-18808-Ljbffr
PPC Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC management, especially focusing on Google Ads and Microsoft Ads. Being able to discuss recent updates or features during your interview can demonstrate your passion and knowledge in the field.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've used data to optimise campaigns in the past. Highlight specific metrics you improved and the strategies you implemented to achieve those results.
✨Tip Number 3
Network with professionals in the PPC space, especially those who work in D2C environments. Engaging with industry peers can provide insights into best practices and may even lead to referrals for the position.
✨Tip Number 4
Stay updated on the competitive landscape of the retail industry. Understanding your potential employer's competitors and their PPC strategies can help you articulate how you would contribute to maintaining a competitive advantage.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC management, particularly with Google Ads and Microsoft Ads. Use specific metrics to demonstrate your success in previous roles, such as ROI improvements or campaign performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and creativity. Mention how your skills align with the company's goals and how you can contribute to their innovative environment.
Showcase Your Analytical Skills: Provide examples of how you've used data analysis to optimise PPC campaigns in the past. Highlight any tools or methodologies you are familiar with that can enhance campaign performance.
Prepare for Potential Questions: Anticipate questions related to PPC strategies, budget management, and performance reporting. Be ready to discuss specific campaigns you've managed and the outcomes achieved through your efforts.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
✨Showcase Your Data-Driven Mindset
As a PPC Manager, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data analysis to optimise campaigns in the past. Highlight any tools or methodologies you’ve employed to drive results.
✨Demonstrate Your Knowledge of PPC Platforms
Familiarise yourself with Google Ads and Microsoft Ads, as these are key platforms for the role. Be ready to talk about your experience with these tools, including any successful campaigns you've managed and the strategies you implemented.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Prepare to discuss how you would handle specific challenges, such as budget constraints or underperforming campaigns. This will show your strategic thinking and adaptability.
✨Emphasise Collaboration and Communication Skills
Since the role involves working closely with the Head of Performance Marketing and other team members, highlight your teamwork and communication skills. Share examples of how you've successfully collaborated on projects to achieve common goals.
