Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and execute engaging Live Casino campaigns to boost player retention and experience.
- Company: Join a top-tier iGaming company based in London, known for innovation and excellence.
- Benefits: Enjoy competitive pay, flexible working options, and exciting corporate perks.
- Why this job: Be part of a dynamic team shaping the future of Live Casino with impactful campaigns.
- Qualifications: 4+ years in CRM, ideally within iGaming; strong data analysis and project management skills required.
- Other info: Passion for Live Casino is essential; thrive in a fast-paced, multi-brand environment.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is currently seeking a CRM Manager for a market leading iGaming company in their London office.
Responsibilities:
- Lead, manage and execute hyper-segmented Live Casino campaigns to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value through personalised interactions with customers.
- Strong interest and understanding of the Live Casino sector across product (suppliers/features/mechanics), Customer Profiles (Preferences, behaviours of existing and target audiences) and Engagement.
- Co-ordinate and deliver the Live casino commercial roadmap.
- Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions across CRM, Brand and Acquisition campaigns.
- Ensure that campaign analysis is carried out to determine the ROI and continually tweak and improve Live Casino Retention lifecycle offers and player communications to maximise profitability.
- Work closely with the Casino product Team, Casino providers, VIP, Customer Support & brand to optimise campaign customer journeys, delivering outstanding experience to reduce contact-drivers.
- Keep track of competitor product on a global basis and drive development and change to ensure we remain at the forefront of the Live Casino vertical, keeping track of competitor initiatives and progress and understand customer preferences.
Requirements:
- Minimum of 4 years’ CRM experience, ideally from a similar role in the iGaming industry.
- Experience from working in a multi-brand and/or multi-market environment.
- Good understanding of player bonuses and incentives.
- Excellent ability to interpret CRM data and derive actionable insights.
- Proficiency in CRM tools and email marketing platforms, ideally from Optimove.
- Genuine interest in the Live Casino sector with a deep understanding of the Live Casino products.
- Strong project management skills, enabling you to handle multiple campaigns and tasks concurrently.
- Results-driven and customer-focused mindset.
- Excellent written and verbal skills in English.
CRM Manager - Live Casino employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Live Casino
✨Tip Number 1
Familiarise yourself with the latest trends and technologies in the Live Casino sector. Understanding the nuances of different suppliers, features, and mechanics will give you an edge during interviews and discussions.
✨Tip Number 2
Network with professionals in the iGaming industry, especially those who have experience in CRM roles. Attend industry events or join online forums to gain insights and potentially get referrals that could help your application stand out.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used CRM data to drive successful campaigns in the past. Be ready to discuss specific metrics and outcomes that demonstrate your impact on player retention and engagement.
✨Tip Number 4
Research the company’s current Live Casino offerings and their competitors. Being knowledgeable about their products and strategies will not only impress during interviews but also help you articulate how you can contribute to their success.
We think you need these skills to ace CRM Manager - Live Casino
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the CRM Manager position. Tailor your application to highlight your relevant experience in managing Live Casino campaigns and your understanding of customer engagement.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 4+ years of CRM experience, particularly in the iGaming industry. Provide specific examples of successful campaigns you've led, focusing on retention strategies and customer interactions.
Showcase Your Skills: Make sure to mention your proficiency in CRM tools and email marketing platforms, especially if you have experience with Optimove. Highlight your ability to interpret data and derive actionable insights that can improve player experiences.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your genuine interest in the Live Casino sector. Discuss how your skills align with the company's goals and how you can contribute to their success.
How to prepare for a job interview at BettingJobs
✨Show Your Passion for Live Casino
Make sure to express your genuine interest in the Live Casino sector during the interview. Discuss specific games, features, or trends that excite you, and how they can enhance player engagement.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you've used CRM data to drive campaign success in the past. Share examples of how you've interpreted data to optimise offers and improve player retention.
✨Highlight Your Project Management Skills
Since the role involves managing multiple campaigns, showcase your project management experience. Talk about how you've successfully coordinated various projects and ensured timely delivery.
✨Understand Competitor Landscape
Research the company's competitors and be ready to discuss their strategies. This shows that you are proactive and understand the market dynamics, which is crucial for driving development and change.
