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- Tasks: Lead and execute engaging Live Casino campaigns to boost player retention and experience.
- Company: Join a top-tier iGaming company based in London, known for innovation and excellence.
- Benefits: Enjoy competitive pay, flexible working options, and exciting corporate perks.
- Why this job: Be part of a dynamic team shaping the future of Live Casino with impactful campaigns.
- Qualifications: 4+ years in CRM, ideally within iGaming; strong data analysis and project management skills required.
- Other info: Passion for Live Casino is essential; thrive in a fast-paced, multi-brand environment.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is currently seeking a CRM Manager for a market leading iGaming company in their London office.
Responsibilities:
- Lead, manage and execute hyper-segmented Live Casino campaigns to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value through personalised interactions with customers.
- Strong interest and understanding of the Live Casino sector across product (suppliers/features/mechanics), Customer Profiles (Preferences, behaviours of existing and target audiences) and Engagement.
- Co-ordinate and deliver the Live casino commercial roadmap.
- Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions across CRM, Brand and Acquisition campaigns.
- Ensure that campaign analysis is carried out to determine the ROI and continually tweak and improve Live Casino Retention lifecycle offers and player communications to maximise profitability.
- Work closely with the Casino product Team, Casino providers, VIP, Customer Support & brand to optimise campaign customer journeys, delivering outstanding experience to reduce contact-drivers.
- Monitor competitor product on a global basis and drive development and change to ensure we remain at the forefront of the Live Casino vertical, keeping track of competitor initiatives and progress and understanding customer preferences.
Requirements:
- Minimum of 4 years’ CRM experience, ideally from a similar role in the iGaming industry.
- Experience from working in a multi-brand and/or multi-market environment.
- Good understanding of player bonuses and incentives.
- Excellent ability to interpret CRM data and derive actionable insights.
- Proficiency in CRM tools and email marketing platforms, ideally from Optimove.
- Genuine interest in the Live Casino sector with a deep understanding of the Live Casino products.
- Strong project management skills, enabling you to handle multiple campaigns and tasks concurrently.
- Results-driven and customer-focused mindset.
- Excellent written and verbal skills in English.
CRM Manager - Live Casino employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Live Casino
✨Tip Number 1
Familiarise yourself with the latest trends and technologies in the Live Casino sector. Understanding the nuances of different suppliers, features, and mechanics will give you an edge during interviews and discussions.
✨Tip Number 2
Network with professionals in the iGaming industry, especially those who have experience in CRM roles. Attend industry events or join online forums to connect with potential colleagues and learn about their experiences.
✨Tip Number 3
Stay updated on competitor initiatives and market changes. Being able to discuss how other companies are engaging players can demonstrate your proactive approach and understanding of the competitive landscape.
✨Tip Number 4
Prepare to showcase your analytical skills by thinking of examples where you've successfully interpreted CRM data to drive campaign improvements. This will highlight your results-driven mindset and ability to derive actionable insights.
We think you need these skills to ace CRM Manager - Live Casino
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Manager in the Live Casino sector. Familiarise yourself with the key aspects of the job description and think about how your experience aligns with these requirements.
Tailor Your CV: Customise your CV to highlight relevant experience in CRM, particularly within the iGaming industry. Emphasise your understanding of player bonuses, customer engagement strategies, and any specific tools you've used, such as Optimove.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the Live Casino sector. Discuss your previous successes in managing CRM campaigns and how you can contribute to improving player retention and experience at the company.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive decisions in past roles. Highlight any specific metrics or results from campaigns you've managed, demonstrating your ability to interpret CRM data effectively.
How to prepare for a job interview at BettingJobs
✨Show Your Passion for Live Casino
Make sure to express your genuine interest in the Live Casino sector during the interview. Discuss any relevant experiences or insights you have about the products, suppliers, and player behaviours. This will demonstrate your enthusiasm and understanding of the industry.
✨Highlight Your CRM Experience
Be prepared to discuss your previous CRM roles, especially those within the iGaming industry. Share specific examples of campaigns you've managed, focusing on how you increased retention and improved player experience through personalised interactions.
✨Demonstrate Analytical Skills
Since the role requires interpreting CRM data, come ready to discuss how you've used data to drive decisions in past roles. Prepare to explain how you analyse campaign performance and derive actionable insights to optimise future strategies.
✨Prepare for Project Management Questions
Given the need for strong project management skills, be ready to talk about how you handle multiple campaigns simultaneously. Share examples of how you've coordinated with different teams to deliver successful outcomes, showcasing your ability to manage time and resources effectively.
