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For Companies At a Glance
- Tasks: Lead our social media presence and manage LinkedIn content for brand visibility.
- Company: Virtasant is a global cloud consultancy focused on impactful cloud transformations.
- Benefits: Enjoy remote work flexibility and the chance to shape our brand story.
- Why this job: Join a dynamic team that values creativity, autonomy, and real results.
- Qualifications: Strong copywriting skills and experience in B2B social content are essential.
- Other info: This is a freelance role with potential for extension after an initial 3-month contract.
Location: Remote (UK time zone overlap preferred)
Type: Freelance / Contractor (20 hours/week)
Duration: Initial 3-month contract (with potential to extend)
About Virtasant
Virtasant is a global cloud consultancy helping organizations transform, build, and optimize in the cloud. With a remote-first model and a world-class cost optimization platform, we’re known for delivering exceptional results across data, cloud, and AI projects. Now, we’re ready to amplify that story and turn delivery wins into consistent brand impact.
The Opportunity
We’re looking for a self-starting Social Media & Campaigns Lead to help us build a strong and consistent online presence. You’ll own our company LinkedIn activity, support top-of-funnel recruitment efforts, and ensure internal wins and hiring campaigns are translated into high-impact, engaging content. You’ll be the engine behind our social and employer brand visibility—whether that’s writing and scheduling posts, working with our recruiters on hiring campaigns, or briefing our marketing agency to ensure we have the right content in place to build reach and credibility.
Key Responsibilities
- Own and manage a consistent LinkedIn content calendar (company page + campaign-specific activity)
- Write and schedule posts that support brand awareness, hiring campaigns, and delivery success stories
- Collaborate with recruiters to support hiring campaigns with role posts, visual assets, and outreach content
- Brief and coordinate with our external marketing agency to ensure timely, on-brand content creation
- Track engagement and performance to identify what resonates and adapt accordingly
- Ensure content tone is consistent and aligned with our brand voice
- Stay on top of social and content trends relevant to tech and consulting audiences
Ideal Experience
- Strong copywriting skills and experience managing B2B social content (especially on LinkedIn)
- Proven ability to support recruitment or employer branding campaigns
- Experience working independently and proactively in a remote environment
- Confident liaising with external content or design agencies
- (Bonus) Basic design or Canva/Figma skills to tweak or repurpose assets
- (Bonus) Background in tech, SaaS, or consulting companies
Why Virtasant
We’re not your typical tech consultancy. At Virtasant, you’ll be joining a team that’s 100% remote, deeply global, and serious about impact - both for our clients and our people. We’re lean, ambitious, and focused on delivering real results, not fluff. You’ll have the freedom to shape our brand story, work async with autonomy, and collaborate with a team that values smart thinking, clean execution, and creative problem-solving. If you’re tired of bureaucracy and looking for a high-trust environment where your ideas can move quickly, you’ll feel at home here.
Contact Detail:
Gigster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Campaigns Lead
✨Tip Number 1
Familiarise yourself with Virtasant's brand voice and values. Understanding their unique approach to cloud consultancy will help you tailor your conversations and demonstrate how your skills align with their mission during any discussions.
✨Tip Number 2
Engage with Virtasant's existing social media content on LinkedIn. Commenting thoughtfully on their posts or sharing relevant insights can help you get noticed and show your genuine interest in the company and its activities.
✨Tip Number 3
Prepare examples of your previous work that showcase your ability to manage B2B social content, particularly on LinkedIn. Be ready to discuss specific campaigns you've led and the results achieved, as this will highlight your expertise.
✨Tip Number 4
Stay updated on the latest trends in social media and employer branding, especially within the tech and consulting sectors. Being able to discuss current trends and how they could apply to Virtasant will demonstrate your proactive approach and industry knowledge.
We think you need these skills to ace Social Media & Campaigns Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and campaigns, particularly on LinkedIn. Showcase any previous roles where you supported recruitment or employer branding efforts.
Craft a Compelling Cover Letter: Write a cover letter that reflects your understanding of Virtasant's mission and how your skills align with their needs. Mention specific examples of past successes in managing B2B social content and driving engagement.
Showcase Your Copywriting Skills: Include samples of your writing or links to social media posts you've created. This will demonstrate your strong copywriting abilities and your understanding of tone and brand voice.
Highlight Remote Work Experience: Emphasise your ability to work independently in a remote environment. Share examples of how you've successfully managed projects or collaborated with teams from different locations.
How to prepare for a job interview at Gigster
✨Showcase Your Copywriting Skills
As a Social Media & Campaigns Lead, strong copywriting is essential. Prepare examples of your previous work that demonstrate your ability to create engaging content, especially for B2B audiences on platforms like LinkedIn.
✨Understand the Brand Voice
Familiarise yourself with Virtasant's brand voice and values before the interview. Be ready to discuss how you would maintain consistency in tone across various campaigns and content types.
✨Demonstrate Proactivity
Since this role requires working independently in a remote environment, be prepared to share instances where you've taken initiative in past roles. Highlight your ability to manage projects and adapt to changing circumstances.
✨Engagement Metrics Matter
Virtasant values data-driven decisions. Come equipped with insights on how you've tracked engagement and performance in previous campaigns, and be ready to discuss how you would apply these learnings to enhance their social media strategy.
