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- Tasks: Lead CRM and content strategy, creating engaging campaigns to boost user engagement.
- Company: Join a fast-growing wellness tech company that develops world-class health apps.
- Benefits: Enjoy hybrid working, a friendly culture, and potential bonuses.
- Why this job: Be part of an innovative team making a real impact in the wellness sector.
- Qualifications: 3+ years in CRM or lifecycle marketing with strong content writing skills required.
- Other info: Inclusive workplace; adjustments available for applicants needing support.
The predicted salary is between 42000 - 66000 £ per year.
Our client, a fast-growing wellness tech company, develops world class health apps and is looking for a Content & CRM Lead to take full ownership of their CRM and content strategy and delivery. This hybrid role, based in Shoreditch (3 days on site), is ideal for someone who wants to build and run high impact CRM campaigns with engaging content that drive user engagement, retention and growth.
The company culture is friendly, welcoming and collaborative. As Content and CRM Lead, you’ll manage the end to end process for all CRM activity from planning and building campaigns to testing, performance tracking and ongoing optimisation. Creative writing ability is a must as you will be managing the content calendar, segmenting audiences, setting up A/B tests and working with data to refine campaigns. You’ll also lead on platform setup and improvements, helping shape how CRM is used across the business.
We’re looking for someone with at least 3 years’ experience working in CRM or lifecycle marketing within app platforms with strong content writing ability. You’ll need hands on experience using CRM and email platforms, a solid understanding of audience segmentation and a confident approach to A/B testing and performance analysis.
If you are currently working in CRM, Content Management or email marketing across apps and are looking for a new challenge in an innovative and fast paced sector, apply with your CV today.
Our focus is to ensure we’re inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help.
Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.
Content Lead (Hybrid Working) employer: Spotlight Recruitment
Contact Detail:
Spotlight Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead (Hybrid Working)
✨Tip Number 1
Familiarise yourself with the latest trends in wellness tech and CRM strategies. This will not only help you understand the industry better but also allow you to speak confidently about how your skills can contribute to the company's goals during interviews.
✨Tip Number 2
Network with professionals in the wellness tech sector, especially those involved in content and CRM roles. Attend industry events or join relevant online communities to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've managed in the past. Highlight your creative writing skills and how they contributed to user engagement and retention, as this will demonstrate your capability for the role.
✨Tip Number 4
Research the company culture and values of the wellness tech firm. Tailor your approach to align with their collaborative and friendly environment, showing that you're not just a fit for the role but also for the team.
We think you need these skills to ace Content Lead (Hybrid Working)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and content management, particularly within app platforms. Emphasise your creative writing skills and any relevant campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for wellness tech and your understanding of user engagement strategies. Mention specific examples of successful CRM campaigns you've led and how they drove growth.
Showcase Your Analytical Skills: In your application, include details about your experience with A/B testing and performance analysis. Highlight any tools or platforms you’ve used to track campaign performance and optimise results.
Demonstrate Cultural Fit: Reflect the friendly and collaborative culture of the company in your application. Use a conversational tone and express your enthusiasm for working in a team-oriented environment.
How to prepare for a job interview at Spotlight Recruitment
✨Showcase Your Creative Writing Skills
As a Content & CRM Lead, your ability to craft engaging content is crucial. Prepare examples of your previous work that highlight your creative writing skills and how they contributed to successful campaigns.
✨Demonstrate Your CRM Knowledge
Be ready to discuss your hands-on experience with CRM and email platforms. Highlight specific tools you've used and how you've leveraged them for audience segmentation and campaign optimisation.
✨Prepare for A/B Testing Discussions
Since A/B testing is a key part of the role, come prepared with examples of tests you've conducted. Discuss what you learned from the results and how you applied those insights to improve future campaigns.
✨Understand the Company Culture
Research the company's culture and values. Be ready to explain how your collaborative approach aligns with their friendly and welcoming environment, and how you can contribute to their team dynamics.
